Old 26-07-2004, 09:22   #1 (permalink)
jeeroooh
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3D e-commerce

Hi everyone

Currently I am researching the User experience of 3D environments in e-commerce. (educational and personal interest). I have developed a sort of a 3D site in flash. (pre rendered images) In order to test the User Experience I have developed some sort of test with an survey connected to it. I am realy anxious to find out some trends regarding this site.

So if you're interested, participate in this test.(takes aprox. 8 minutes) I am happy to provide you with the outcomes. project is located at:

http://www.jero-online.nl/start/

kind regards Jero
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Old 26-07-2004, 10:39   #2 (permalink)
beebolbod
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Whilst i appreciate the environment was quite cool it really confused me to make a purchase.
The environment didn't differentiate products clearly enough rom the rest of the place and i had no real interaction with the products. The navigation didn't jump out at me and left me searching for everything, producing the overall feeling of 'help'.
I would have expected to see the products light up when i roll over them and the info box on the left be a little more 'in my face'.

There should have been a much clearer emphasis on walking me through my shopping experience. e.g. upon checkout (when i found out how to do so) i was presented with a girl behind a desk. She didn't do anything, just stood there. I eventually found a text link to check out and buy my laptop. She was merely iconinc, which seems a waste of bandwidth to me.

Perhaps you should focus on 'shepparding' people from place to place a little clearer.

Your 3d work is great and i think there could be a real application for this if done really really well (no disrespect intended).

Sorry - i couldn't bare to wade through that form.
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Old 27-07-2004, 09:48   #3 (permalink)
spacious
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Yeah, I have no problem doing an 8 minute demo, but that form makes me close the window (we all type enough!). If you want more people to check it out for your survey, skip that step or pre-fill it with data.

As far as the 3d interface goes, remember the appeal is that it is a 'visual' experience. Meaning If I click on a laptop, product info should be displayed. If I click on the Help desk Lady in the background, I should go to her. Textual options (the little nav window) is also good in case people want to use it, but it should be purely interactive visually. You could then lose the red arrow interface which was overkill and confusing.

Try creating the showroom with a purely interactive (you can navigate by clicking on things in the room) interface and then add the text menu for an option.

my 2px
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Old 13-08-2004, 16:37   #4 (permalink)
reli4nt
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Word of advice, Flash and Ecommerce don't mix. You'll piss off customers left and right.
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Old 13-08-2004, 17:15   #5 (permalink)
beebolbod
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There have been excellent examples of flash e-commerce websites. Cant remember where but i have seen it. Costly and a tad unneccessary.
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Old 13-08-2004, 17:26   #6 (permalink)
reli4nt
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They are great ones, but they limit the amount of control the customer have and create a lot of unnecessary work for the developer.
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Old 13-08-2004, 20:10   #7 (permalink)
strawbleu
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There is no reason why Flash shouldn't make a great e-commerce engine. The problems tend to be not using devleopers and designers who'll work closely with the client and the technology to get the best result.

After all there is no reason why Flash should be much larger or take much longer to load than HTML.

Habitat and Ted Baker both had nice Flash sites.

And to be quite honest there are plenty of absolutely dire HTML e-comm experiences, I'd love to see whata talented Flash development team could deliver - especially in markets such as home furnishings.
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Old 13-08-2004, 20:15   #8 (permalink)
beebolbod
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Quote:
Originally Posted by strawbleu
I'd love to see whata talented Flash development team could deliver -
Have a butchers on macromedia website. I saw one a while back that was simply stunning. Very easy to use, totally intuitive and won loads of acclaim. There'll be loads more.
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Old 14-08-2004, 05:19   #9 (permalink)
strawbleu
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Had a look, couldn't find what you were tlaking about, but www.miniusa.com is SOOOO cool. (Talking with my 13yo head on) :-)
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Old 14-08-2004, 06:46   #10 (permalink)
Narate
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IMO I never trust a flash site trying to sell me something.

Just doesnt do it for me
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Old 14-08-2004, 14:42   #11 (permalink)
reli4nt
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www.miniusa.com is hot. A huge resource hog, but its hard to find anything interesting from car companies.
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