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#1 (permalink) |
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Join Date: May 2005
Location: Tropical Networks
Posts: 1,426
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design in email marketing
I was about to make one big image, and send it in html with a mailer. Is it that bad ? Should I really bother slicing it in several images with apropriate alts ? Fonts are like cologne: A bad choice speaks louder than a good one. Justin Feinstein
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#2 (permalink) |
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Registered User
Join Date: Oct 2006
Posts: 42
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If you mail out an 'eflyer' simply as an image attachment, a lot of email programs will not display it by default for security and anti-spam reasons. A much better way of doing email mailouts is to actually create it as a standards compliant HTML document that will gracefully degrade (ie, if the program refuses to display images or any advanced styling, it would still display to core message as basic text). It would also link to a copy of the email as a page on your website with a link to click 'if the email doesn't display properly'. |
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#3 (permalink) | |
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Join Date: May 2005
Location: Tropical Networks
Posts: 1,426
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Quote:
Yes, I know, that's why as I said I was about to send it in html, and that is not the point. Fonts are like cologne: A bad choice speaks louder than a good one. Justin Feinstein
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#4 (permalink) |
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Shitcasket™
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Have a look through the FAQs and Resources section at Campaign Monitor I think they cover in detail the reasons why you should 'slice' up an html emailer as well as many other usability tips. Freelance Brighton | Design Agency Brighton | Twitter | Linkedin | Plurk
Follow DT updates on Twitter: http://twitter.com/designerstalk |
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