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Old 07-03-2007, 07:42   #1 (permalink)
Faisal
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Website Credibility – Things To Remember

Website signifies the online presence of your business. Hence your company website should look credible to your potential visitors. Here are 10 guidelines for building the credibility of a web site.

Ensure Accuracy
Accuracy makes your website more desired by the visitors. You can ensure the accuracy by providing the links of references and comments on your site. This shows your confidence on your website content. You can give the link of the source material, even if people wont follow the link, you have shown accuracy of your content.


Be Authentic
Nothing annoys more a visitor than a false organization. Showing a legitimate organization makes the website look more credible. You can list the address and images of your company so that your visitor can ensure the authenticity of your enterprise.


Show Expertise
Always highlight the expertise in your organization. Emphasize your proficiency in your content and services. Be sure to give details about your team and services. Don’t link to sites which aren’t credible, this diminishes your website credibility.


Build Trust
First you show your corporation authenticity then show your visitors that you have a back up of many trusting clients. People believe what they see, make sure you include every comment of your trust worthy clients in you website content.


Easy Accessibility
Make sure your visitors can easily contact you. Provide enough information like address, phone number, mailing address etc in your website. This makes your website look easily approachable. This is a simple way to boost your website credibility


Be Professional
Often people evaluate a site by its visual design alone. So make sure your website looks professional. While designing pay attention to layout, images, accuracy of content etc.


Be User friendly and Useful
Your website should provide enough information about your product and services. It should be useful for your visitor. But, it should also be easy to use for your visitor. Some sites make it difficult for the visitors to understand the technology of the website. Make sure you provide information with ease of use.


Update your Site
Keep updating your content. This shows that your site has been updated regularly. Visitors find it credible when they find the website been reviewed recently.


Avoid Advertising Content
Try to avoid too many advertisements or promotional content in your website. Flash ads might annoy your visitor. If your content has many sponsored text then make sure your content is clearly distinguishable.


Be Infallible
Avoid every trifle error in your website. Typographic errors and broken links irritate your visitors hurting the credibility of your website.
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Old 07-03-2007, 08:07   #2 (permalink)
Limbo
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Thanks for clearing that up Faisal.
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Old 07-03-2007, 08:15   #3 (permalink)
Paul
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Old 07-03-2007, 08:38   #4 (permalink)
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make it sticky
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Old 07-03-2007, 08:42   #5 (permalink)
Dusteh
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Quote:
Be Infallible
Avoid every trifle error in your website. Typographic errors and broken links irritate your visitors hurting the credibility of your website

I knew I was doing something wrong! I haven't been infallible.
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Old 07-03-2007, 09:02   #6 (permalink)
weldo
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Quote:
Originally Posted by Faisal
Avoid every trifle error in your website....


here's a trifle that may help .....

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Old 07-03-2007, 09:28   #7 (permalink)
datahound
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inspired.
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Old 07-03-2007, 09:34   #8 (permalink)
Limbo
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Help is on its way.

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Old 07-03-2007, 12:16   #9 (permalink)
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Sticky this!
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Old 08-03-2007, 01:28   #10 (permalink)
hawken
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11
Don't expect any credibility offering website building services from India to the UK or otherwise.

Support home grown talent!
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Old 08-03-2007, 03:52   #11 (permalink)
lukasarts
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I hate trifle.
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Old 08-03-2007, 05:05   #12 (permalink)
weldo
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i like trifle.
especially the custard layer ...
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Old 08-03-2007, 05:52   #13 (permalink)
Dusteh
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I think he may not post here again.

Sorry Oli, another potential regular driven away.
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Old 08-03-2007, 07:46   #14 (permalink)
D856C
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On a related note, the Stanford Web Credibility Project makes the same general points.

One of the more unusual -- if not controversial -- findings: Web site visitors evaluate how the site looks. If the site looks "right," not pretty, not overdesigned, then visitors look at the content and apply other criteria.

Why Your Site Doesn't Need to be Pretty is very good about explaining the difference between message-to-market match and "pretty."

What's controversial is that you can test the look with users. And one look, while not being prettier or uglier, will produce more sales, clickthroughs, etc.
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Old 08-03-2007, 08:19   #15 (permalink)
Dusteh
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I applaud your ability to turn a completely worthless thread into an interesting one D856C.
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