[Sikbox]

First of all - an introduction. Hi, I'm new. (this must be apparent by now) I'm a graphic designer in Texas and I found this forum via google. /wave

I work currently for a software company that basically gets its bread and butter from military and government contracts but has started branching out into the commercial industry as well. I'm trying to convince our marketing department to purchase a decently broad font suite (I have my heart set on Thesis Classic) and my job at the moment is to write up a brief, one page paper to our CEO as to why typography and the use of good fonts is so important. We're actually publishing ads in nationwide military magazines and publications as well and its embarrassing using default windows fonts.

I may be a designer and a good creative writer - but when it comes to writing a simple factual document, for me, it's like walking through broken glass barefooted. I'm wandering if anyone here knows of any good write-ups or publications that I can draw resources from to formulate a good, factual argument. Thanks so much in advance for any tips and for the patience to actually read through this long-winded post.

[Limbo]

Put into terms thet he can understand. Compare what you want to essential items in other trades. A solider needs weapons, a plumber wrenches... Make him belive they are essential to your work, a staple to graphic design, a tool you simply cannot do without.

If an artisit has no paint his images are going to be limited to pencil.

That kind of thing.

Than back it up with a solid financial proposal. And for god sake make sure your getting some decent 'bread and butter' typefaces in that font librabry - a load of display type is a waste of money as most have reasonable looking free counterparts.

[pgo]

Adobe Creative Suite, which I imagine you have, comes with some awfully nice fonts. Especially compared to Windows system fonts (though the new Vista fonts are nice).

Your argument should definitely include that good typography will communicate that your company cares about its professional image (not to mention just looking better).

[datahound]

Sounds like he works two cubes down from you PGO?

[Sikbox]

Right on, thanks for the notes thus far.

BTW PGO, awesome display of nature's finest.