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jOiE · 30-04-2007, 16:18

I have been given the wonderful task to find new fonts for rebranding our company. I have found a couple of font families but would like some suggestions for some more ideas. My three right now...Alinea, Frutiger & Generica Condensed. We currently use Futura family for Business & Avenir for Consumer marketing. I can't use anything we currently use. All fresh, all new. We mainly design DM, Inserts & Print Ads (some billboards). Any creative ideas will help.

Limbo · 30-04-2007, 17:30

A serif would be the obvious move from Avenir and Futura. Go for something that has a historical link with your company, its trade and location. It's easier to corroborate your choices if there are tangible reasons, beyond looking good.

jOiE · 30-04-2007, 17:37

I work for a telecom company we are located in 26 states but mainly in the midwest. We also have a very large demographic range. I was thinking serit for sure...we need someone easy on the eyes. Since we work mainly on direct mail we need something quick, eye catching with a wide variety of weights. One of our biggest issues is space. Our Marketing team loves to put everything in one piece. Not good but reality.

oli · 30-04-2007, 17:40

Can we see your current branding ? Would help to make recommendations.

jOiE · 30-04-2007, 17:45

Well our currently branding is all over the place. The only thing that really is branded is our logo. Sad. We use Avenir & Futura for fonts. TDS Telecom & TDS Metrocom is the company.

Mr Fred · 01-05-2007, 02:55

(URW)++

steveb · 01-05-2007, 03:59

Very modern - very Gill! Nice one. I'd get it if I didn't already have a dozen similar.

Mr Fred · 01-05-2007, 06:01

sub · 01-05-2007, 08:16

Hmmm. Just answered with a couple of suggestions on your other thread.

30-04-2007, 16:18	#1 (permalink)
jOiE Registered User Join Date: Apr 2007 Posts: 6	Branding Fonts I have been given the wonderful task to find new fonts for rebranding our company. I have found a couple of font families but would like some suggestions for some more ideas. My three right now...Alinea, Frutiger & Generica Condensed. We currently use Futura family for Business & Avenir for Consumer marketing. I can't use anything we currently use. All fresh, all new. We mainly design DM, Inserts & Print Ads (some billboards). Any creative ideas will help.

30-04-2007, 17:40	#4 (permalink)
oli I Call Shenanigans™ Join Date: Feb 2003 Location: Manchester, England. Posts: 9,736	Can we see your current branding ? Would help to make recommendations. __________________ Linked In :: Last.fm :: Twitter ..................

01-05-2007, 08:16	#9 (permalink)
sub Shitcasket™ Join Date: Jul 2005 Location: Brighton Posts: 4,263	Hmmm. Just answered with a couple of suggestions on your other thread. __________________ Follow DT updates on Twitter: http://twitter.com/designerstalk

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30-04-2007, 17:30	#2 (permalink)
Limbo Baskin' Join Date: Feb 2005 Posts: 5,619	A serif would be the obvious move from Avenir and Futura. Go for something that has a historical link with your company, its trade and location. It's easier to corroborate your choices if there are tangible reasons, beyond looking good.

30-04-2007, 17:37	#3 (permalink)
jOiE Registered User Join Date: Apr 2007 Posts: 6	I work for a telecom company we are located in 26 states but mainly in the midwest. We also have a very large demographic range. I was thinking serit for sure...we need someone easy on the eyes. Since we work mainly on direct mail we need something quick, eye catching with a wide variety of weights. One of our biggest issues is space. Our Marketing team loves to put everything in one piece. Not good but reality.

30-04-2007, 17:45	#5 (permalink)
jOiE Registered User Join Date: Apr 2007 Posts: 6	Well our currently branding is all over the place. The only thing that really is branded is our logo. Sad. We use Avenir & Futura for fonts. TDS Telecom & TDS Metrocom is the company.

01-05-2007, 02:55	#6 (permalink)
Mr Fred Magazines™ Join Date: Mar 2003 Location: Glasgow.. Posts: 11,354	(URW)++

01-05-2007, 03:59	#7 (permalink)
steveb 389 ppm and rising Join Date: Aug 2005 Location: Järvenpää, Finland Posts: 4,931	Very modern - very Gill! Nice one. I'd get it if I didn't already have a dozen similar.

01-05-2007, 06:01	#8 (permalink)
Mr Fred Magazines™ Join Date: Mar 2003 Location: Glasgow.. Posts: 11,354	...

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