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28-04-2007, 13:41
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#4 (permalink) | |
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Senior Member
Join Date: Jul 2006
Location: Midwest
Posts: 327
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Quote:
I tried, he is tied to it because he thinks everybody knows his logo now. He is set on this, and is now moving forward with labels and packaging. |
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28-04-2007, 16:34
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#9 (permalink) |
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Penis for hire™
Join Date: Mar 2005
Location: Glasgow
Posts: 881
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Fuck me, thats a car crash of a logo! If you couldn't talk him out of using it he must be a complete buffoon. Unless, given the subject, it's supposed to look like it was put together by a drunk? The 'tracing' is pretty poor too, you could do a much more convincing job with more time, i'm sure. Looks like a rush job at the minute. |
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28-04-2007, 17:35
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#10 (permalink) |
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Senior Member
Join Date: Oct 2006
Posts: 283
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As it look - it's quite possible to be a modified typeface. Baskerville is closest I can recall. As for the logo - I have one suggestion: make a compromise and manage to add a symbol in the middle. This way - you might be able to combine your idea with his. And, sometime in the future (or even now), you can convince him that his new symbol is more recognicible than the actual trivial one... |
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29-04-2007, 02:44
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#13 (permalink) | |
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Senior Member
Join Date: Jul 2006
Location: Midwest
Posts: 327
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Quote:
HOLY BUCKETS...I think you did!!! Thanks everybody for your help! BTW...yes it was a rush job to get that text put out there. My "R's" don't match! But he wanted to go with more of this look. He's very particular on what he wants. I have about 2GB of concepts built up!!!!!! Thanks! Jason |
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30-04-2007, 01:52
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#17 (permalink) |
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Senior Member
Join Date: Oct 2005
Location: chicago»wicker park
Posts: 166
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maybe you can... pitch a marketing event (to take place at the next tradeshow/beerfest) unvailing a newly fleshed out brand, i.e. a logo mark. mainly because that isn't really a logo--it's a piece of his package design... and def isn't a very "smashable" brand look and feel. i don't know enough about branding to help you son (even though you didn't ask for this type of help), but i know that credibility can sell just about anything. Buy a bunch of branding books, read some blogs, talk the talk and quote the quoted and before you know it he'll be asking you to develop/mature his brand into something copable at the very least. or maybe the label is meant to be design brut-ish.... to stand out in the midst of a gaping sea of aesthetically pleasing bottle designs. -marketing event budget -$300 |
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30-04-2007, 20:55
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#19 (permalink) |
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Senior Member
Join Date: Jul 2006
Location: Midwest
Posts: 327
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That's funny, I know I've responded a couple times while having a few, and I think somebody used my name the next morning when I read it! Anyway...I'm not blown away by this layout. I went for a really classy label, but if you met my client, he isn't into that. He runs this brewery by himself, and is a hard nosed blue collar brewmaster. He told me he hates scripty fonts, and anything that looks to sissy. So this layout has been back and forth since December. He scrapped a lot of my ideas, and wanted to use that center PSB logo that was hand drawn 10 years ago or so. So that is where it stands. I tried to come up with a whole new look, but he didn't want to change it in case people wouldn't recognize it? Thanks though for the insight! Jason |
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30-04-2007, 20:57
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#20 (permalink) |
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Senior Member
Join Date: Jul 2006
Location: Midwest
Posts: 327
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Ok...so I know I use to have this font on my system a long time ago...but I can't think of it right now. And of course this was sent to me, and needs to be on the carrier. OMG! Anyway, anybody have an idea at this font? Because I'm not putting this choppy image on the six pack. Thanks! Jason |
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