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emma4981 · 19-09-2008, 12:46

Hi Guys,

Yet another office issue. I've be working on a redesign for our magazine for a while now but we are having trouble agreeing on a final masthead. Sales have got involved and are worried that the work 'Focus' is more predominant than the company name 'DatacenterDynamics'. If sales get there way it will be called 'DatacenterDynamics Magazine' which doesn't exactly roll off the tounge. Any thoughts would be appreciated.

fasterthanlight · 19-09-2008, 13:12

they need to make up their god damn minds
either they want to go with focus, or that other name

Focus is obviously the better choice, and is of more importance visually than datacenterdynamics, and since when does Sales know anything about design.

They're more concerned about hustling the company name, not the actual magazine name. they need to get their priorities straight and they need to take a course or two on print design before their opinion starts to matter.

A magazine is no different from a regular candy bar.
you go into the store to buy a Mr. Big, you don't go into a store to by a Cadbury chocolate bar, sure, cadbury has their name on every one of its products, but a product needs a name, and the name is more important than who makes it.

Dusteh · 19-09-2008, 13:24

I think his beard in number 3 is the best.

LukeV · 19-09-2008, 14:47

I'd go with number 3.

fasterthanlight · 19-09-2008, 14:54

Heh, yea number 3, just to stick it to those sales people

bean_2k1 · 19-09-2008, 17:50

number 3 for me

rampagegfx · 20-09-2008, 01:24

#3 -- maybe you should revisit the drop shadow on the "Interview Exclusive" bit.

cocknose · 20-09-2008, 01:33

i would completely loose dynamic data off the top of focus and add it to a strap line just above the pic saying something like "A Dynamic Data Publication" then make focus 20% bigger and move it to bleed off the top right corner. also bleed the image from the left and right margin.

...and tell sales they are stupid.. as FOCUS is the brand of the Mag which needs to be punchy and memorable.

also i would kern the O and the C in a little so they touch.

Dusteh · 20-09-2008, 11:00

Focus is a terrible name anyway - possibly the most overused title in publishing.

ptron · 21-09-2008, 00:20

Actually i would go with number 1

bjzaba · 21-09-2008, 00:47

Don't listen to him - #3!

Cixxy · 21-09-2008, 02:28

id say try Focus at a 80-90% opacity , the 1st looks like its on 50%.

19-09-2008, 12:46	#1 (permalink)
emma4981 Registered User Join Date: Sep 2008 Posts: 8	Masthead Mishapp! Hi Guys, Yet another office issue. I've be working on a redesign for our magazine for a while now but we are having trouble agreeing on a final masthead. Sales have got involved and are worried that the work 'Focus' is more predominant than the company name 'DatacenterDynamics'. If sales get there way it will be called 'DatacenterDynamics Magazine' which doesn't exactly roll off the tounge. Any thoughts would be appreciated. Attached Thumbnails

19-09-2008, 13:12	#2 (permalink)
fasterthanlight MANBEARPIG Join Date: Jun 2008 Location: Toronto Posts: 1,633	they need to make up their god damn minds either they want to go with focus, or that other name Focus is obviously the better choice, and is of more importance visually than datacenterdynamics, and since when does Sales know anything about design. They're more concerned about hustling the company name, not the actual magazine name. they need to get their priorities straight and they need to take a course or two on print design before their opinion starts to matter. A magazine is no different from a regular candy bar. you go into the store to buy a Mr. Big, you don't go into a store to by a Cadbury chocolate bar, sure, cadbury has their name on every one of its products, but a product needs a name, and the name is more important than who makes it. __________________ Maybe Tomorrow's Ashes theFacelessFew deviantArtz

19-09-2008, 13:24	#3 (permalink)
Dusteh Sir digby chicken caesar Join Date: Sep 2004 Posts: 5,382	I think his beard in number 3 is the best. __________________ unconsolidated isoparms

19-09-2008, 14:54	#5 (permalink)
fasterthanlight MANBEARPIG Join Date: Jun 2008 Location: Toronto Posts: 1,633	Heh, yea number 3, just to stick it to those sales people __________________ Maybe Tomorrow's Ashes theFacelessFew deviantArtz

20-09-2008, 01:24	#7 (permalink)
rampagegfx BOLLOX! Join Date: Aug 2007 Location: 508, Massachusetts Posts: 565	#3 -- maybe you should revisit the drop shadow on the "Interview Exclusive" bit. __________________ dA \| twitter The people who cast the votes don't decide an election, the people who count the votes do. ~ Joseph Stalin.

19-09-2008, 14:47	#4 (permalink)
LukeV Best custom title ever. Join Date: Apr 2008 Posts: 230	I'd go with number 3.

19-09-2008, 17:50	#6 (permalink)
bean_2k1 SB Join Date: Aug 2007 Location: Wolvo Posts: 8	number 3 for me

20-09-2008, 01:33	#8 (permalink)
cocknose Banned™ Join Date: Aug 2004 Location: Hong Kong Posts: 3,708	i would completely loose dynamic data off the top of focus and add it to a strap line just above the pic saying something like "A Dynamic Data Publication" then make focus 20% bigger and move it to bleed off the top right corner. also bleed the image from the left and right margin. ...and tell sales they are stupid.. as FOCUS is the brand of the Mag which needs to be punchy and memorable. also i would kern the O and the C in a little so they touch. __________________ Facebook me!

20-09-2008, 11:00	#9 (permalink)
Dusteh Sir digby chicken caesar Join Date: Sep 2004 Posts: 5,382	Focus is a terrible name anyway - possibly the most overused title in publishing. __________________ unconsolidated isoparms

21-09-2008, 00:20	#10 (permalink)
ptron maker of graphics + stuff Join Date: Dec 2007 Location: Brisbane, Australia Posts: 211	Actually i would go with number 1

21-09-2008, 00:47	#11 (permalink)
bjzaba Design Student Join Date: Apr 2008 Location: Brisbane, Australia Posts: 853	Don't listen to him - #3! __________________ DA gallery Behance Last edited by bjzaba : Tomorrow at 01:51.

21-09-2008, 02:28	#12 (permalink)
Cixxy Senior Member Join Date: Mar 2007 Posts: 318	id say try Focus at a 80-90% opacity , the 1st looks like its on 50%.

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