[Nilas]

Hi all,

Im currently working on the whole thing(identity, webdesign ect.) for hr management company Human Relations. Really not quite sure what to call the profesion in english, directly translated: business psychologist.

Anyway here it goes.



Im going to try to explain my ideas, i've tried to create a simple and clean but yet effective and fresh logo.

i've chosen Neosans for type because its a serious but yet comfortable typeface with its round corners.
colors, a calm dark green with a grey tone and a fresh orange/red to make the logo more yeah fresh, making attention.
the slash/ is suppose to symbolize the pass between mental/psycological state and physical.

can explain further if you want.

And so far I've also created businesscard (not finished):



But I think something is missing. Maybe more use of the orange/red

[datahound]

I think the slash makes it look open ended, not sure about the transition gumph.

I think it works tho.

I would look perhaps to match the ends of the slash so it matches the font feet? And the top as well to cut on the horizontal.

[wheedwacker]

Originally Posted by datahound

I would look perhaps to match the ends of the slash so it matches the font feet? And the top as well to cut on the horizontal.

Other than that, it's fine.

[Nilas]

I would look perhaps to match the ends of the slash so it matches the font feet? And the top as well to cut on the horizontal.

not sure if I follow you?

[CharmingMan]

make the back the orange colour that will give it some punch

or put an orange trim on one of the edges

[Soup Of The Day]

Originally Posted by Nilas

not sure if I follow you?

If I follow, I think this is what the hound is referring to:



The angle and weight of the slash would fit better if it matched the R.

[Kemp_1987]

Like it, would look cool as i think someone said with the orage colour down the right side perhaps?

[Nilas]

thanks soup, but not sure if im liking that idea.. gonna try it out.

with orange back:


not sure about it, too fancy pancy i think

[sub]

I quite like it with the contrasting colour on the reverse. Pulls in the brand colours and makes it a bit of a feature. Mind, I'd only do something like this if the coloured object had some meaning - other than just a forward slash?