Web Design Forums

Higher Ground · 10-07-2008, 08:30

Hi folks, we've just given ourselves a rebrand.

The before/after shot is attahced

Any thoughts? Gut feelings? Love it, hate it?

It's always a bit weird applying skills to your own business when you're normally doing it to other peoples.

Btw, can anyone suggest a plural word for designers? The other day I heard a "sneer of critics". Something like that would be good. Maybe a "yawn of designers"...

Do Gooder · 10-07-2008, 08:40

wank of designers

like the type treatment for higher ground.

not keen on the G or the kerned out c r e a t i v e

guess i would've been brave and put higher ground on its own.

Pugsley · 10-07-2008, 08:46

an orgy of designers?

I'd drop the kerning as well. Bring it in so it lines up with the D in ground. I'd also either reduce or enlarge parts of it so that the white G doesn't hang below. If you catch my drift?

JonoMarshall · 10-07-2008, 08:46

Type treatment's nice, not sure about the giant G and mini H though (they're distracting and are making certain parts of the identity confusing/redundant).

CREATIVE needs squishing.

sub · 10-07-2008, 08:48

The h within the g mark looks like an afterthought and is will be completely lost if seen at a smaller size.

Not keen on the kerned out creative text either.

emil · 10-07-2008, 08:51

Isn't that tracking? (not kerning...)

lose the ugly mark hg and you're set.

Do Gooder · 10-07-2008, 08:51

'shower of twats' in my personal favourite collective noun

(is it called a collective noun? can't remember. sod it.)

Do Gooder · 10-07-2008, 08:52

Quote:

Originally Posted by emil

Isn't that tracking? (not kerning...)

yes. you're right about that. gold star.

Higher Ground · 10-07-2008, 08:54

Yeah, I like "a wank of designers". Brilliant.

Thanks for the comments everybody

Pugsley · 10-07-2008, 09:00

dammit do gooder i was copying you by calling it kerning so that i looked smart. Now look what you did!!!

sub · 10-07-2008, 09:02

Tracking what you used to do on old video players

emil · 10-07-2008, 09:05

Amateurs

sub · 10-07-2008, 09:14

Pedant.

emil · 10-07-2008, 09:16

Cunts

Do Gooder · 10-07-2008, 09:17

Quote:

Originally Posted by designneverdies

dammit do gooder i was copying you by calling it kerning so that i looked smart. Now look what you did!!!

"Who is more foolish.

The fool, or the fool who follows him?"

Quote souce: BA Baracus

Pugsley · 10-07-2008, 09:17

fanny flaps

Pugsley · 10-07-2008, 09:18

Quote:

Originally Posted by Do Gooder

who is the more the fool? The fool, or the fool who follows him?

The fool that is fooling himself

kudos · 10-07-2008, 09:21

The h in the g gets totally missed. And I cant help reading it as ghigherground.

10-07-2008, 08:30	#1 (permalink)
Higher Ground Registered User Join Date: Jul 2008 Location: Covent Garden, London Posts: 12	Higher Ground Creative Hi folks, we've just given ourselves a rebrand. The before/after shot is attahced Any thoughts? Gut feelings? Love it, hate it? It's always a bit weird applying skills to your own business when you're normally doing it to other peoples. Btw, can anyone suggest a plural word for designers? The other day I heard a "sneer of critics". Something like that would be good. Maybe a "yawn of designers"... Attached Thumbnails

10-07-2008, 08:40	#2 (permalink)
Do Gooder Join Date: May 2007 Posts: 4,947	wank of designers like the type treatment for higher ground. not keen on the G or the kerned out c r e a t i v e guess i would've been brave and put higher ground on its own. __________________ anti social marketing

10-07-2008, 08:46	#3 (permalink)
Pugsley L'me at'em. L'me at'em. Join Date: May 2007 Location: Aberdeen, Scotland Posts: 2,221	an orgy of designers? I'd drop the kerning as well. Bring it in so it lines up with the D in ground. I'd also either reduce or enlarge parts of it so that the white G doesn't hang below. If you catch my drift? __________________ If your colours are starting to run, let them all run, run away from you. Flux - Bloc Party Design Never Dies A message to newcomers. This is not google. Before you ask us here why not try typing it into google. 60% of the time it works every time.

10-07-2008, 08:46	#4 (permalink)
JonoMarshall Day-Glo Jazz Monkey Join Date: Mar 2007 Location: Shoreditch, London Posts: 1,132	Type treatment's nice, not sure about the giant G and mini H though (they're distracting and are making certain parts of the identity confusing/redundant). CREATIVE needs squishing. __________________ Jon Marshall - Graphic Design

10-07-2008, 08:48	#5 (permalink)
sub Shitcasket™ Join Date: Jul 2005 Location: Brighton Posts: 3,894	The h within the g mark looks like an afterthought and is will be completely lost if seen at a smaller size. Not keen on the kerned out creative text either. __________________ Freelance Brighton \| Design Agency Brighton \| Twitter \| Linkedin \| Plurk Follow DT updates on Twitter: http://twitter.com/designerstalk

10-07-2008, 08:51	#6 (permalink)
emil dt immigrant Join Date: Nov 2004 Location: Bucharest - Romania Posts: 6,769	Isn't that tracking? (not kerning...) lose the ugly mark hg and you're set. __________________ ABSTRACT Q X R

10-07-2008, 08:51	#7 (permalink)
Do Gooder Join Date: May 2007 Posts: 4,947	'shower of twats' in my personal favourite collective noun (is it called a collective noun? can't remember. sod it.) __________________ anti social marketing

10-07-2008, 08:54	#9 (permalink)
Higher Ground Registered User Join Date: Jul 2008 Location: Covent Garden, London Posts: 12	Yeah, I like "a wank of designers". Brilliant. Thanks for the comments everybody

10-07-2008, 09:00	#10 (permalink)
Pugsley L'me at'em. L'me at'em. Join Date: May 2007 Location: Aberdeen, Scotland Posts: 2,221	dammit do gooder i was copying you by calling it kerning so that i looked smart. Now look what you did!!! __________________ If your colours are starting to run, let them all run, run away from you. Flux - Bloc Party Design Never Dies A message to newcomers. This is not google. Before you ask us here why not try typing it into google. 60% of the time it works every time.

10-07-2008, 09:02	#11 (permalink)
sub Shitcasket™ Join Date: Jul 2005 Location: Brighton Posts: 3,894	Tracking what you used to do on old video players __________________ Freelance Brighton \| Design Agency Brighton \| Twitter \| Linkedin \| Plurk Follow DT updates on Twitter: http://twitter.com/designerstalk

10-07-2008, 09:05	#12 (permalink)
emil dt immigrant Join Date: Nov 2004 Location: Bucharest - Romania Posts: 6,769	Amateurs __________________ ABSTRACT Q X R

10-07-2008, 09:14	#13 (permalink)
sub Shitcasket™ Join Date: Jul 2005 Location: Brighton Posts: 3,894	Pedant. __________________ Freelance Brighton \| Design Agency Brighton \| Twitter \| Linkedin \| Plurk Follow DT updates on Twitter: http://twitter.com/designerstalk

10-07-2008, 09:16	#14 (permalink)
emil dt immigrant Join Date: Nov 2004 Location: Bucharest - Romania Posts: 6,769	Cunts __________________ ABSTRACT Q X R

10-07-2008, 09:17	#16 (permalink)
Pugsley L'me at'em. L'me at'em. Join Date: May 2007 Location: Aberdeen, Scotland Posts: 2,221	fanny flaps __________________ If your colours are starting to run, let them all run, run away from you. Flux - Bloc Party Design Never Dies A message to newcomers. This is not google. Before you ask us here why not try typing it into google. 60% of the time it works every time.

10-07-2008, 09:21	#18 (permalink)
kudos Registered User Join Date: Jun 2008 Location: Manchester Posts: 49	The h in the g gets totally missed. And I cant help reading it as ghigherground.

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