[Mitch]

Logo roughs: Demolition firm, London based, they contract via major developers.

I have kept the typeface the same, as I don't think I will venture further than a similar sans, basically didn't want type choice to influence your views of the concepts.




*Edit* Took out number 5 as it was the weakest, shouldn't have been up here.

[CharmingMan]

might look cool on one of those wrecking balls

[Mitch]

Originally Posted by CharmingMan

might look cool on one of those wrecking balls

What might?

[Limbo]

I don't get them? What's the reasoning behind the marks?

What does EC stand for?

[Mitch]

The name of the company.

Didn't want to mention my reasoning really. But they deconstruct buildings.

[emil]

Second one if any. Not too keen on any TBH, I think given the name of the company a more literal approach would be indicated. Or maybe think of an exploding saint's aura. Or something else... What you have now feels too bland/generic
Loosen tracking, it's uncomfortable as is currently.

[Mitch]

3 of them are really literal.

Ha - saint aura, come on Emil, whats going on sort it out...

[CharmingMan]

something like this maybe with the type ina ball

Or it might be even better, if cou could imply demolition within the type itself, maybe deconstruct one of the letters or something

[emil]

meh, if you say so...

something like this, but obviously better. Or maybe just a circle, not a disc...

[Mitch]

Why does it need to describe the company? They are not the sort of company you get round to knock down a wall round your house. Basically it is more about ethos than subject matter.


My reasoning:

1. Clean and formal, trying to keep the image of the company ultra clean and no mess - basically they get the job done with minimal complications.

2. Deconstruction

3. Deconstruction

4. Solid ethos - Using the neg space inside the EC to make a mark that suggests strength.

5. (This shouldn't really be up here.) Solid ethos - Using neg space to make a solid block.

[JonoMarshall]

There's a huge opportunity here to blend the structural harshness of an E with the saintly/demo-ball type look of the C?

Crappy mock ups:

[Mr Fred]

utah?

[emil]

You're trying to sell them to us, aren't you?

I for one am not convinced, but what do I know, in the end

[Mr Fred]

all papa.

[Limbo]

you drunk fred?

[Mitch]

Emil: Not at all, I am not married on any, I don't mind what anyone says, I just wanted some input to give me perspective.

Not being funny, but they will look like a bunch of jokers with swooshes or flying balls. The business is about a clean efficient demolition that is complicated process of major london buildings. Not Bobs uncle who has a grab loader.

Why do you think Costains or Balfour Beatty don't have a trowel and cement mixer in their marks? Maybe they are missing something too

[Mitch]

Originally Posted by Mr Fred

all papa.

Your Mama?

[top_buzz]

I like the EC (second one) alot but not so keen on the saints.

[Mr Fred]

no beer for 3 weeks. dying man.

[emil]

Originally Posted by Mitch

Emil: Not at all, I am not married on any, I don't mind what anyone says, I just wanted some input to give me perspective.

Not being funny, but they will look like a bunch of jokers with swooshes or flying balls. The business is about a clean efficient demolition that is complicated process of major london buildings. Not Bobs uncle who has a grab loader.

Why do you think Costains or Balfour Beatty don't have a trowel and cement mixer in their marks? Maybe they are missing something too

Lose the symbol then. Nice type and be done with it.