Web Design Forums

rglover · 24-12-2007, 08:42

After considering what the name of my company really stood for, and what I intend it to stand for, I went ahead a re-designed the logo. It's very basic, text based design, though, I think it gives a much better image to the company.

rglover · 25-12-2007, 22:27

Nobody?

shwizle · 26-12-2007, 01:39

interesting... my first impression was that it was amateur looking and played too much into the 'grunge' trend. but on second thought, it's interesting.
what does "Xepher" mean anyway?

I do like the font, what is it?

rglover · 26-12-2007, 22:25

Xepher is my personal spin on the word "Zephyr," which means westward wind. The font I used is called Birth of A Hero.

ptron · 26-12-2007, 23:15

yeah i like it... maybe pull back on the grunge stuff a bit. but overall its a nice simple logo. looks best as black on white then white on black tho.

Hunch · 26-12-2007, 23:26

That you've just used a stock font without any modification shows with the two 'e's The grunge look only really works if the decay is random and without any order or duplication to it (that's the point - it's the lack of uniformity that makes it grunge). The fact that the distress on the two e's is identical detracts strongly from the image and makes it look less like a carefully crafted logo, and more like you just typed six letters into whatever software you used.

flamingmenudo · 02-01-2008, 20:23

Gotta kern the shit outta that X and e, dawg.

iblastoff · 02-01-2008, 21:35

Quote:

Originally Posted by Hunch

That you've just used a stock font without any modification shows with the two 'e's The grunge look only really works if the decay is random and without any order or duplication to it (that's the point - it's the lack of uniformity that makes it grunge). The fact that the distress on the two e's is identical detracts strongly from the image and makes it look less like a carefully crafted logo, and more like you just typed six letters into whatever software you used.

pretty much agree with this. basically just chose a crappy font and typed it in. zzzzzz.

Coops · 03-01-2008, 03:09

Grunge? Oh dear. Was this done in Word?

kbarrett · 03-01-2008, 11:09

Wow, Hunch. You have a great a eye.

I would take the logo into illustrator and separate the letters and then position them by hand (take care of your kerning issues and maybe set one of those e's slightly off kilter or flip it horizontally?). Maybe try a variation without the grunge? Does the connotation of "decay" really suit your brand? I'm not sure what you do so I can't say. Maybe have an alternate version with a block background and grunge that up a bit.

Hey Hunch, you're tough. Why don't you go take a look at my thread below this one (colorspretty) and give me some of that skilled feedback. I need to get my design in gear. Great eyes, bro.

Coops · 03-01-2008, 11:20

I think he likes you Hunch. Great eyes.

Liam · 03-01-2008, 11:34

Quote:

I think he likes you Hunch. Great eyes.

I think "he" is a she.

Coops · 03-01-2008, 11:46

Quote:

Originally Posted by Liam

I think "he" is a she.

How do you know?

Liam · 03-01-2008, 12:02

Quote:

Originally Posted by Coops

How do you know?

Because I'm God.

Coops · 03-01-2008, 12:07

Quote:

Originally Posted by Liam

Because I'm God.

Because you are a detective constable.

iamAdam · 04-01-2008, 10:03

I like it, very retro. Have you considered adding color?

Coops · 04-01-2008, 10:05

I fucking give up.

Hunch · 04-01-2008, 11:34

Fuck me. Why didn't I read this yesterday when I still had a chance to score?

Errr... thanks kbarrett. Personally if you want to stick with it, I'd take it into Illy, convert to outlines and then start tweaking it by hand.

24-12-2007, 08:42	#1 (permalink)
rglover asleep at the trigger Join Date: Jun 2007 Location: Ohio Posts: 231	New Logo After considering what the name of my company really stood for, and what I intend it to stand for, I went ahead a re-designed the logo. It's very basic, text based design, though, I think it gives a much better image to the company. __________________ twitter.com/rglover

25-12-2007, 22:27	#2 (permalink)
rglover asleep at the trigger Join Date: Jun 2007 Location: Ohio Posts: 231	Nobody? __________________ twitter.com/rglover

26-12-2007, 01:39	#3 (permalink)
shwizle Registered confUser Join Date: Mar 2007 Location: NY Posts: 390	interesting... my first impression was that it was amateur looking and played too much into the 'grunge' trend. but on second thought, it's interesting. what does "Xepher" mean anyway? I do like the font, what is it? __________________ Take a chance

26-12-2007, 22:25	#4 (permalink)
rglover asleep at the trigger Join Date: Jun 2007 Location: Ohio Posts: 231	Xepher is my personal spin on the word "Zephyr," which means westward wind. The font I used is called Birth of A Hero. __________________ twitter.com/rglover

Thread Tools	Search this Thread
Show Printable Version Email this Page	Search this Thread: Advanced Search

26-12-2007, 23:15	#5 (permalink)
ptron maker of graphics + stuff Join Date: Dec 2007 Location: Brisbane, Australia Posts: 173	yeah i like it... maybe pull back on the grunge stuff a bit. but overall its a nice simple logo. looks best as black on white then white on black tho.

26-12-2007, 23:26	#6 (permalink)
Hunch Grumpy old man Join Date: Oct 2007 Location: North Japan Posts: 1,695	That you've just used a stock font without any modification shows with the two 'e's The grunge look only really works if the decay is random and without any order or duplication to it (that's the point - it's the lack of uniformity that makes it grunge). The fact that the distress on the two e's is identical detracts strongly from the image and makes it look less like a carefully crafted logo, and more like you just typed six letters into whatever software you used.

02-01-2008, 20:23	#7 (permalink)
flamingmenudo Registered Dordler Join Date: Oct 2007 Location: USA Posts: 133	Gotta kern the shit outta that X and e, dawg.

03-01-2008, 03:09	#9 (permalink)
Coops Pops. Join Date: Aug 2007 Posts: 3,686	Grunge? Oh dear. Was this done in Word?

03-01-2008, 11:09	#10 (permalink)
kbarrett Registered User Join Date: Sep 2006 Location: trapped inside of comp.psd (send help!) Posts: 98	Wow, Hunch. You have a great a eye. I would take the logo into illustrator and separate the letters and then position them by hand (take care of your kerning issues and maybe set one of those e's slightly off kilter or flip it horizontally?). Maybe try a variation without the grunge? Does the connotation of "decay" really suit your brand? I'm not sure what you do so I can't say. Maybe have an alternate version with a block background and grunge that up a bit. Hey Hunch, you're tough. Why don't you go take a look at my thread below this one (colorspretty) and give me some of that skilled feedback. I need to get my design in gear. Great eyes, bro.

03-01-2008, 11:20	#11 (permalink)
Coops Pops. Join Date: Aug 2007 Posts: 3,686	I think he likes you Hunch. Great eyes.

04-01-2008, 10:03	#16 (permalink)
iamAdam Registered User Join Date: Jan 2008 Posts: 7	I like it, very retro. Have you considered adding color?

04-01-2008, 10:05	#17 (permalink)
Coops Pops. Join Date: Aug 2007 Posts: 3,686	I fucking give up.

04-01-2008, 11:34	#18 (permalink)
Hunch Grumpy old man Join Date: Oct 2007 Location: North Japan Posts: 1,695	Fuck me. Why didn't I read this yesterday when I still had a chance to score? Errr... thanks kbarrett. Personally if you want to stick with it, I'd take it into Illy, convert to outlines and then start tweaking it by hand.

Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)