[babydutka]

I posted a thread a while ago with a new identity for the design studio that I started several years ago called "See Design".

We work mainly in web and print design but sometimes work with identity and branding. The name of the company plays on the concept of vision and being able to see/envision a creative concept from a blank page and develop it to its fullest. I'm trying to create a professional feel with a fresh creative edge with the logo.

Thoughts on the attached?

Attached: Logo and Business Card comps

[nekoconeko]

what is that logo?

I'd lose the white logo on the back of the card, and just have the blue/black elements.

[rjdugan]

the mark is cool, and even though it looks good small--i'm not sold on the type. the slab-serif-esque feel to the 's' reads a bit text book/informational/educational. have you tried any thin or ultra thin sans serifs. slightly rounded--boxy/techy.

[jack]

Don't have the mark & type bleeding off the left of the reversal – it doesn't work!

And definitely lose the white logo from the back of the card, it's already subtley implied with the large crop.

Not too far away mate!

[dache]

Looks like someone who has just jumped off a burning bridge to me.

[babydutka]

Originally Posted by nekoconeko

what is that logo?

I'd lose the white logo on the back of the card, and just have the blue/black elements.

The logo is a couple things. Mainly it is "creative burst" for lack of a better term. Since the concept of the name is to conceptualize/envision/see "design" from a blank page/"nothing", this is the primary use of the abstract mark. Further, it allows you to interpret it as almost anything - allow you to conceptualize your own "design" (if you will) out of it. Could be paint splats, could be:

Originally Posted by dache

someone who has just jumped off a burning bridge to me.

Be honest though - did that make any sense at all? haha

Originally Posted by rjdugan

the mark is cool, and even though it looks good small--i'm not sold on the type. the slab-serif-esque feel to the 's' reads a bit text book/informational/educational. have you tried any thin or ultra thin sans serifs. slightly rounded--boxy/techy.

I've tried a different faces, including some thin serifs and the likes, but I want to keep some element in the identity that is still that classic/informational/structured feel.... the mark is a bit abstract that I wanted to ground it with the slabish-serif.

Originally Posted by jack

Don't have the mark & type bleeding off the left of the reversal – it doesn't work!

And definitely lose the white logo from the back of the card, it's already subtley implied with the large crop.

Not too far away mate!

Thanks for the thoughts - I agree - need to work on that bleeding type!

As for the white logo on the back of the card, you think I should lose the logo completely or just print it in black?

[t3amBrian]

Fab Logo. It has been a long time since I've seen a logo with abstract elements that actually create an emotion upon viewing.

[Herr Kurm]

Originally Posted by dache

Looks like someone who has just jumped off a burning bridge to me.

thats exactly how it looks

[jack]

Originally Posted by babydutka

As for the white logo on the back of the card, you think I should lose the logo completely or just print it in black?

I'd definitely loose it completely mate, you've already got it on the front, so the logo is going to be seen. No need for repetition. Also think it takes something away from the cropped version. In my opinion

[babydutka]

Originally Posted by Herr Kurm

thats exactly how it looks

lol oh man so what I think you're both getting at is that you don't like it and I should scrap it?

[Herr Kurm]

I probably only see it because David said that it looks like a man who is in flames and falling to the ground. Overall it looks pretty decent, if you feel that this is the right one then go with it.

[babydutka]

Originally Posted by jack

I'd definitely loose it completely mate, you've already got it on the front, so the logo is going to be seen. No need for repetition. Also think it takes something away from the cropped version. In my opinion

This is true - ok I've attached the card without the logo on the back. I like it

Also, some different colours I'm still playing with - any thoughts?

[babydutka]

Originally Posted by Herr Kurm

I probably only see it because David said that it looks like a man who is in flames and falling to the ground. Overall it looks pretty decent, if you feel that this is the right one then go with it.

Alright - thanks man. Appreciate your feedback!

[Maerk]

Am liking the green (possible personal bias because I've used farrrrrr too much blue lately)

[babydutka]

Haha thanks Maerk. The only thing is that the green kind of reminds me of the musical "Wicked".... not that that's a bad thing...

[sudzio]

Its hard to say what does the logo show.

[babydutka]

Originally Posted by sudzio

Its hard to say what does the logo show.

See Post #6: Identity Crit

[manulo1]

i love this, is very misterius, but, what is the thing like hair? a bird perhaps?
well, i just like it, the only thing in the bussiness card, i prefer the text in 2 or 3 lines, but its only mi opinion

Good Work

[macodesigns]

may be a lil scary but very artistic