Old 18-04-2007, 16:19   #1 (permalink)
gotnousername
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Logo update

Cheers.

Last edited by gotnousername : 10-12-2008 at 19:43.
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Old 18-04-2007, 16:27   #2 (permalink)
Maerk
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Nice improvement, have you considered a stacked version might be quite nice too.
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Old 18-04-2007, 16:53   #3 (permalink)
Alexanda
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very egyptian
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Old 18-04-2007, 17:06   #4 (permalink)
jack
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Thank fuck, I thought the first one was yours! (didn't see the update until I had scrolled down).

Nice and simple mate, I see where Maerk's coming from with the stacked option - but i like how the underlines working currently. You'd probably have to circle 'and' if it was stacked. The underline would leave the leading looking fucked.
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Old 18-04-2007, 17:14   #5 (permalink)
sub
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Much better but I think you should bring back the ampersand.
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Old 18-04-2007, 17:37   #6 (permalink)
emil
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watch the ri
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Old 18-04-2007, 17:38   #7 (permalink)
longisland6
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yes, i like the ampersand also...
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Old 19-04-2007, 01:49   #8 (permalink)
wheedwacker
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i dont know about the ampersand, it looks pretty good the way it is now
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Old 19-04-2007, 02:05   #9 (permalink)
dorian
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ampersand wont look with the underline.
unless you maybe handwrite the symbol same sketchy way as the undeline.

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watch the ri
blah...
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Old 19-04-2007, 06:48   #10 (permalink)
emil
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sigh
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Old 19-04-2007, 07:37   #11 (permalink)
hawken
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why not give them something they can use without the need for text?

I kept the Rockwell font here but capitalised the P & D to match the flow of the font. Also one of those rare moments where italics could look nice.

anyway, food for thought.
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Old 19-04-2007, 08:12   #12 (permalink)
steveb
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The original revision is far superior. And sTop caPitalising inSide words, it loOks sHitty and igNorant like some BlOg FroM NeW JeRsEy. Kusottare no disaino desu ya.
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Old 19-04-2007, 08:35   #13 (permalink)
hawken
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its not inside words you monkey

anyhow, my main point is using some kind of shape to offset the words, that can then be used alone with no words.

no original revision can be superior. Otherwise we would all still be driving model T fords.
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Old 19-04-2007, 08:42   #14 (permalink)
steveb
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I was wondering about that. Thanks for the explanation. Try to understand "original REVISION", it means like the first kind of REVISION of something which pre-existed, a.k.a. the first version. The first new version was better.

Your point about the shape, or logo as we sometimes call it, is well taken. Shame it's already taken by a power tools company. So don't use that.
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Old 19-04-2007, 08:44   #15 (permalink)
cocknose
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I would suggest condensing it more and try the ampersand like previously posted. . . if i remember correctly Rockwell extra bold has an interesting ampersand!!!
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Old 19-04-2007, 08:58   #16 (permalink)
hawken
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Quote:
Originally Posted by steveb
I was wondering about that. Thanks for the explanation. Try to understand "original REVISION", it means like the first kind of REVISION of something which pre-existed, a.k.a. the first version. The first new version was better.

Your point about the shape, or logo as we sometimes call it, is well taken. Shame it's already taken by a power tools company. So don't use that.

heh it doesn't have to be that logo

stop being a cunt
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Old 19-04-2007, 10:21   #17 (permalink)
sub
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Concept seems much better - I like the two groups of words being pulled together with a stylised hand-made graphic which I think gives it the human touch.
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Old 19-04-2007, 10:26   #18 (permalink)
imgoingout
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this last one is actually better, imo
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Old 19-04-2007, 10:32   #19 (permalink)
Limbo
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Good stuff.

Like you say - clean up your tracking/kerning a little and you're done.
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Old 19-04-2007, 11:17   #20 (permalink)
dorian
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Quote:
Maybe it could use a different ampersand, more finesse, more movement as again it is just a illy brush at them mo.

Exactly. I'd make the ampersand bigger and maybe really handwritten(?!)... more improvised maybe? It doesn't have to match the typeface imo.

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clean up your tracking/kerning a little and you're done.
i prefered it like it was in the first version....
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