[Baba Ganoush]

been asked to design a logo for a new start up and am looking for a bit of feedback.

this is a first attempt so as i said in the title, please be gentle with me...

Cheers

[Alexanda]

Does the company make arrows & targets?

Whats with the awful font? it makes reading it hard and the x&l are set to close.

The mark is very loose the target looks like it's a seperate mark.

The target also looks like it was drawn in microsoft paint and does not look the least bit professional.

The uppercase strapline below looks wrong as it doesn't sit well with the script font above (writing long titles in uppercase always looks bad as it makes the line harder to read)

Lose the drop shadow.

[dSlifer]

I don't think I understand the correlation behind it.

[d*d]

I understand the arrow link (I think) it's a robin hood reference? but it's meaningless in the context of a mechanical services company logo, unless you want to it to say that the company always hits the mark or something - in which case you need to tie it in to the logo and make it more relevant at the moment it's just confusing.

do what cantona said about the typeface

[loydall]

I'm guessing this is a small company based in Loxley? Birth place of Robin Hood right?

While the arrow theme might have no significance to what the company does, if it's only a small company that operates only in and around Loxley, I suspect that most of the customers will understand the arrow thing.. in which case, it's not really a bad idea.

But you could clean it up, simplify it etc.. And as said before, loose the drop shadow.

[forbes]

as the others have said, i dont see the relevance with arrows and a target with mecahnical services..

[Baba Ganoush]

yeah the company is based in loxley and yes they are only small at the moment.

They suggested a Robin Hood theme and this was a loose link to try and satisfy the brief without just sticking a man in green tights on or something..

[finbarr]

take away the bevel effect on the type... it looks awful

[emil]

I could see the connection between Robin Hood and Loxley, and it could work, if you give it proper consideration.
On the other hand bolts was the first thinh I could think of in relation to mechanical.

[Baba Ganoush]

going to have a play with the fonts, i'll let you see what i come up with...

cheers for your time and opinions

Andy

[Baba Ganoush]

mechanical services is pipe fitting and other things of that nature if you were wondering

[emil]

Haha, I was nowhere near

[Baba Ganoush]

it's ok buddy, i know the guy pretty well and i'm still not entirely sure what work they will do...

supose i should have another chat with him

a bit like chandler in friends

[d*d]

Originally Posted by Baba Ganoush

They suggested a Robin Hood theme and this was a loose link to try and satisfy the brief without just sticking a man in green tights on or something..

yeah that sounds like a client suggestion, you may try to discuss with the client his thoughts between links with mechanical services and a mythical outlaw. If the fact that the business is in Loxley is very important to the business there's a justification for the link, maybe attemt to use something that combines robin hood and pipe fitting - good luck

[Baba Ganoush]

the link is that they used to work for rivelin mechanical services and he lives in loxley and thought it would piss him off, apparently

these two places are pretty close in sheffield by the way

i considered an arrow stuck in the ground with its stem making part of the x in loxley but making this in photoshop was making my head hurt

[emil]

do it in illustrator.

[Baba Ganoush]

if only i could, waiting for a copy to be delivered. only working with photoshop 7 and freehand 10 at the moment.

[d*d]

Originally Posted by Baba Ganoush

the link is that they used to work for rivelin mechanical services and he lives in loxley and thought it would piss him off, apparently

Ha ha, that sounds like good solid business sense, I take back what I said - in fact, use a guy in green tights

[wheedwacker]

The target looks awful, and the font needs some work. I like the way it is set up. You should change the font, and make a better looking target, and it would be good.