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sean_r · 31-01-2006, 18:58

Looking for a quick crit, needs be done by noon tomorrow, it's nearly there but not quite. Can't put my finger on it, think I've been staring at it too long.

There's somthing that's not quite working with the coppy, tell me what you think.

I've blanked out the logo, out of respect for the client. Also I'm not going to tell you what it is, I'm hoping you can tell without an explenation...

Here goes...

Edit: the 3rd image on the 4th one, is going to be of a kebab, which is coming via special delivery later! And obviously the actual version is 300res

Narate · 31-01-2006, 19:01

That not the D&AD brief?

Type is too overpowering for my liking

sean_r · 31-01-2006, 19:03

Quote:

Originally Posted by Narate

That not the D&AD brief?

Type is too overpowering for my liking

Tis indeed. Type is according to brand guidelines. Which are chokingly restrictive!! You think possibly bring the font size down then?

Do you understand it though?

sean_r · 31-01-2006, 19:15

You'r right, type is overpowering. Is the message clear?

Transmogrify · 31-01-2006, 21:05

Not really to me, but it is late and I'm a bit thick. I'm not quite sure what the message is..

mx · 01-02-2006, 04:52

It's early and my tiny mind didn't get it first time round, but I do now.

Would the removed logo happen to be :

perchance??

sean_r · 01-02-2006, 04:58

Ok, cat's out the bag. They are billboard posters to raise awareness of age discrimination among the general public, and ultimately encourage interest in age concern as an organisation.

I wish I chose a cool brief like howies or somthing, but I chose this one, (big mistake!) so I'm trying to do the best I can with it.

My concept was using stereotypical views of old people, using icons we associate with them, and the contrasting it with somthing we wouldn't nessecerily accosiate with an old person, but could well be.

Not sure if the heading is right, there are 4 there, think I'd go with the "Look beyond the stereotypes" or "Older people are always something else, other than just old"

Though from the replys I've had, it's not working?

31-01-2006, 18:58	#1 (permalink)
sean_r Senior Member Join Date: Sep 2005 Location: London Posts: 1,092	Crit this shit Looking for a quick crit, needs be done by noon tomorrow, it's nearly there but not quite. Can't put my finger on it, think I've been staring at it too long. There's somthing that's not quite working with the coppy, tell me what you think. I've blanked out the logo, out of respect for the client. Also I'm not going to tell you what it is, I'm hoping you can tell without an explenation... Here goes... Edit: the 3rd image on the 4th one, is going to be of a kebab, which is coming via special delivery later! And obviously the actual version is 300res

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31-01-2006, 19:01	#2 (permalink)
Narate Royalty™ Join Date: Feb 2003 Location: Manchester (UK) Posts: 3,248	That not the D&AD brief? Type is too overpowering for my liking

31-01-2006, 19:15	#4 (permalink)
sean_r Senior Member Join Date: Sep 2005 Location: London Posts: 1,092	You'r right, type is overpowering. Is the message clear?

31-01-2006, 21:05	#5 (permalink)
Transmogrify Rough Creep Arse™ Join Date: Jul 2005 Location: Vancouver, Canada Posts: 1,888	Not really to me, but it is late and I'm a bit thick. I'm not quite sure what the message is..

01-02-2006, 04:52	#6 (permalink)
mx fucksocks™ Join Date: Jun 2005 Location: in the boosh Posts: 1,623	It's early and my tiny mind didn't get it first time round, but I do now. Would the removed logo happen to be : perchance??

01-02-2006, 04:58	#7 (permalink)
sean_r Senior Member Join Date: Sep 2005 Location: London Posts: 1,092	Ok, cat's out the bag. They are billboard posters to raise awareness of age discrimination among the general public, and ultimately encourage interest in age concern as an organisation. I wish I chose a cool brief like howies or somthing, but I chose this one, (big mistake!) so I'm trying to do the best I can with it. My concept was using stereotypical views of old people, using icons we associate with them, and the contrasting it with somthing we wouldn't nessecerily accosiate with an old person, but could well be. Not sure if the heading is right, there are 4 there, think I'd go with the "Look beyond the stereotypes" or "Older people are always something else, other than just old" Though from the replys I've had, it's not working?

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