Old 16-11-2007, 11:19   #1 (permalink)
pgo
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Special Characters and SEO

I've come upon a situation I've never encountered before. I have a site built around a product. Said product's name has an "i acute" - í - in it. I've created all the pages with a regular "i" because:

1) It's easier than using the character map, manually typing the character entity, or copy/pasting every time.
2) I'm afraid Google might not give í and i the same weight/value.

Enlighten me.
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Old 16-11-2007, 11:37   #2 (permalink)
funkyprem
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where the main market for this product?

if it's somewhere in europe for example, they'd be able to type an í a lot easier than brits or yanks, and would therefore be more likely to search on this basis.

I may be wrong but don't SE's just index both versions of the word by default?
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Old 16-11-2007, 11:57   #3 (permalink)
pgo
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Primary market is US, but global, really.

I just tried googling with " í " and with " i ". Similar results, but not the same, so there's some effect, but it's minor.
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Old 16-11-2007, 12:07   #4 (permalink)
Transmogrify
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are any of the product names with an acute i linked from? you could probably use title in the link and use a non-acute i which might help. does the client want the acute i in the title or they not bothered?
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Old 16-11-2007, 12:31   #5 (permalink)
pgo
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Well, they just said "That's supposed to be an acute i. It needs to be consistent."

You know how marketers are!
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Old 16-11-2007, 13:18   #6 (permalink)
freelancr
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Hi PGO, I wondered this recently when I had to use a special character for the word "Crèche".... testing google when searching for creche and crèche I got the same results, and it highlighted the è (or e) regardless of which one was searched for!

Use the numbered HTML entities, much better for cross browser/platform compatibility and xhtml validation.

Btw, do NOT use special characters for URLs.
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Old 16-11-2007, 15:14   #7 (permalink)
pgo
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Quote:
Originally Posted by freelancr
Btw, do NOT use special characters for URLs.
Of course!
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Old 16-11-2007, 15:46   #8 (permalink)
Shiro
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I read an interesting article in the newspaper a couple weeks ago about a new system they are testing to allow non-English URLs (i.e. Japanese characters etc). Sounds interesting!
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