[Limbo]

New google SEO tool released today:

http://www.google.com/analytics/

Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site. You'll be able to focus your marketing resources on campaigns and initiatives that deliver ROI, and improve your site to convert more visitors.

I will report on how it looks when the software has had a chance to make an update

added: I'm a little sceptical about letting google have access to my log data but if it is a good program...

[mike_m]

just going through it now, on first inspection it looks like google are trying to put shaun inman out of business

[pgo]

Fill us in on how you like it and maybe I'll get my lazy ass to try it out.

[roto]

Along these same lines...here's a bit about SEO for the new Google. Don't panic.

[cam]

Originally Posted by mike_mitry

just going through it now, on first inspection it looks like google are trying to put shaun inman out of business

Given that Google owns Urchin, and this is based on that, this will be far more advanced than Mint.

[cam]

Originally Posted by ®oto

Along these same lines...here's a bit about SEO for the new Google. Don't panic.

Nice article, cheers.

[Limbo]

It is a very nice tool - I have had a good dig around and feel that if you can stand having all of your statistical data handed to Google on a platter* then I definitely think it is worth a look - if only to see the way the data is interpreted.

* I am not bothered - I have used urchin and really liked it - now it is a free service... I guess it is now offered like this becasue of the value it will add to Google - the amount of data it could garnish is incomprehensabley huge... if it takes off

Some of the key tools:

Stats- shows graphic/numeric representations of :

- Visits/Pageviews
- New/old visitors
- Visits by Source (google, yahoo, msn, direct, other...)
- Geo Map Overlay (nice graphic but not helpful)

Webmaster Overview:
- Content Summary
- Defined Funnel Navigation
- Entrance Bounce Rates
- Goal Tracking
- Content by Titles

Web Design Parameters:
- Browser Versions
- Platform Versions
- Browser & Platform Combos
- Screen Resolutions
- Screen Colors
- Languages
- Java Enabled
- Flash Version
- Connection Speed
- Hostnames

Unique Visitor Tracking
- Daily Visitors
- Visits & Pageview Tracking
- Goal Conversion Tracking
- Absolute Unique Visitors
- Visitor Loyalty
- Visitor Recency

Visitor Segment Performance
- New vs Returning
- Referring Source
- Geo Location
- Geo Map Overlay
- Network Location
- Language
- User-defined
- Domains

Marketing Campaign Results
- Campaign Conversion
- Source Conversion
- Medium Conversion
- Referral Conversion
- Campaign ROI
- Source ROI
- Medium ROI

Search Engine Marketing
- CPC Program Analysis
- Overall Keyword Conversion
- CPC vs Organic Conversion
- Keyword Considerations
- Day Parts Breakdown

It's Huge - no time to see what all this does but did have a little poke about. Goals seem quite useful:

A funnel is a series of pages leading up to the Goal URL. For example, you might define the checkout steps that lead up to a completed purchase as a funnel. In this example, the funnel generally would not include individual product pages -- rather, it would consist only of those final pages that are common to all transactions.

There is also some nice export/print settings and caldendar gizmo to spot peaks for any given day.

It basically covers all you would get with Urchin and more than you would find with a programme like AWstats or Webaliser.

Not sure how to ge the whole site registered for monitoring yet though - only seems to be working on the index.html... I hoped i'd not have to inastall the script on every page...

First really defensive thought - Could G use this ability to rank pages depending on hits - I don't think it was ever part of the algo?

[roto]

Originally Posted by Limbo

Not sure how to ge the whole site registered for monitoring yet though - only seems to be working on the index.html... I hoped i'd not have to inastall the script on every page...

For urchin, there is a .js and .gif file (both very small). You load the .js code into all pages and place the .js and .gif into your site's root. From there it tracks all pages.

There must be something similar for your use...

[stickmus]

Yeah it needs js include and function call on every page you want monitored.

[transparent_opacity]

Noticed Google updated sitemaps today too, different layout, more stats...

[martin ewing]

This is very nice info man. It is very much useful, sophisitcated and easy to use.