Old 13-09-2005, 05:40   #1 (permalink)
stealthcow
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display: none

If I add text to the top of a page in the form of

Code:
<h1 class="blah">title with keywords</h1> <p class="blah">description with keywords</p> stylesheet -------------------- .blah { display: none; }

then obviously the browser wont display it - but will Google and other search engines still index the text and use it for SEO?
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Old 13-09-2005, 05:50   #2 (permalink)
cam
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Yes google will still see it, but what you're talking about is black-hat SEO and should be avoided.

Potentially the site could be banned from Google SERPS.
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Old 13-09-2005, 05:55   #3 (permalink)
gray
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ooh you could make the text the same colour as the background!
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Old 13-09-2005, 06:31   #4 (permalink)
lyndon
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hidden text, in any form, if discovered will normally result in the sites' URL being banned permanently from the search engine index.
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Old 13-09-2005, 06:52   #5 (permalink)
Prole
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if it's a company site then think very carefully about doing that as there's nothing a competitor will relish more than seeing your site banned in google.
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Old 13-09-2005, 06:56   #6 (permalink)
lyndon
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Quote:
Originally Posted by Prole
if it's a company site then think very carefully about doing that as there's nothing a competitor will relish more than seeing your site banned in google.

agreed, and all it takes is one email from them to Google, Y! or any other engine pointing out the "black hat" seo and your gone....
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Old 13-09-2005, 06:57   #7 (permalink)
pgo
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Quote:
Originally Posted by lyndon
hidden text, in any form, if discovered will normally result in the sites' URL being banned permanently from the search engine index.
How about image replacement techniques? Surely Google won't mind that.
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Old 13-09-2005, 06:59   #8 (permalink)
lyndon
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unless a disgruntled competitor/ex-employee/arsehole grasses you up.....

Is it really worth it in the long run????
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Old 13-09-2005, 07:05   #9 (permalink)
pgo
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Depends, I suppose. It's a rather common practice - that an sIFR sorts of things. I'm sure Google is aware of it and investigates those sorts of things - seeing as the text is there, but the user simply sees it in a different form.

It would be irresponsible of them to get a report and not look into it. I'll look into this more...
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Old 13-09-2005, 07:08   #10 (permalink)
lyndon
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sorry, misunderstood. I thought you were on about cloaking / hiding text for SEO purposes.

If you have text "Home" and a graphic overlaying it with something similar then it wouldn't be a problem but if your going out of your way to hide keywords then thats a completely different kettle of fish.....
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Old 13-09-2005, 07:26   #11 (permalink)
pgo
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Made me nervous there.
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Old 13-09-2005, 07:34   #12 (permalink)
finbarr
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Ive used this hidden technique on h1 and h2 tags recently:- basically to replace the h1/h2 with an image defined in css and then put a span around the actual text and hide it - this is so that if a browser has css disabled they will still see the headers displayed as text. I understood it was a valid way of doing things.
R U saying that my site could be banned for doing this?
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Old 13-09-2005, 07:37   #13 (permalink)
pgo
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I don't think so. I think if someone reported you to Google for that, Google would check the accused site and say "Oh, well it's in images, but it's there. Not a scam."
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Old 13-09-2005, 07:41   #14 (permalink)
finbarr
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the technique is fairly common, right? So how does google understand that its not an effort to dupe it? And would it really care? Or, would it just blacklist the site until it was looked into. None of which are referable
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Old 13-09-2005, 07:43   #15 (permalink)
pgo
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I would think - and don't quote me on this - that if Google gets a report, someone from Google must personally check the site to be sure it's an authentic SEO scam.
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Old 13-09-2005, 08:05   #16 (permalink)
d*d
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How do you know if your site gets banned, do they send you a complimentary email - is there a list of banned sites or does it just dissapear
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Old 13-09-2005, 10:10   #17 (permalink)
lyndon
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It just disappears from the search engine results - plus your page rank disappears and is replaced (normally) by a grey bar.

Most of the time a Google Human will check reports - if you're worried then checkout http://www.google.com/webmasters/guidelines.html
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Old 13-09-2005, 10:40   #18 (permalink)
stealthcow
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that lynx browser shows the power of CSS when it comes to SEO
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Old 13-09-2005, 11:25   #19 (permalink)
cam
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Quote:
Originally Posted by finbarr
the technique is fairly common, right? So how does google understand that its not an effort to dupe it? And would it really care? Or, would it just blacklist the site until it was looked into. None of which are referable

the googlebot will be smart enough to differentiate between keyword spamming and image/flash replacement. don't worry about it
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Old 14-09-2005, 11:54   #20 (permalink)
Brown
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banished from the internet for having a capacious negative margin.
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