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Fuzquia · 03-11-2004, 07:55

I have been asked by a client to look into the literature I have designed for them being posted out to certain people in their local area. Can anyone advise as to where (UK) I can find information on this?

I am looking to post certain information to every houseold/company in a local area of the UK. I am also looking to e-mail an html version to companies in the same area. Is there anywhere I can obtain this information without going through the local phone book!

Searches on google so far have only come up with companies offering to do this service for you at a cost. I am looking to complete this whole service myself, and find out how to go about it for future clients..

thanks in advance for any advice

Brown · 03-11-2004, 08:13

try contacting the direct marketing association.

you'll more than likely need to purchase data sources for the postal and email addresses.

stickmus · 03-11-2004, 08:44

Going through the phone book to obtain addresses for the purpose of direct mail is illegal.

oli · 03-11-2004, 08:48

Quote:

Originally Posted by Fuzquia

I am looking to post certain information to every houseold/company in a local area of the UK. I am also looking to e-mail an html version to companies in the same area.

How annoying.

seen.to · 03-11-2004, 08:51

You will need to rent a list. The only people with both sizeable and legitamate (opt-in or double opt-in) lists in the UK for postal and e-mail broadcasts are Experian and Claritas.

Expect a CPM (cost per thousand) of around £50 for postal and £100 for e-mail. These prices will rise if you need to add extra criteria to target your audience a little more than just living in a particular area.

Alternatively you could look at a CPA (cost per action/aquisition) deal where your client only pays based on results. Some companies such as IPT and PDV will take this on though their lists are predominantly e-mail based and are much smaller than than those of Claritas and Experian.

DON'T think you can get away with using a spammers CD as this will lead to trouble for yourself and your client.

The companies I mentioned above, as well as other smaller companies and list brokers, have been doing this for years putting in lots of time and money compiling their lists.

Perhaps your client already has a list of customers he wants you to mail? If not you should suggest that they start to build one as part of their CRM (customer relation management) system.

03-11-2004, 07:55	#1 (permalink)
Fuzquia Registered User Join Date: May 2004 Posts: 43	Mailing lists and e-marketing I have been asked by a client to look into the literature I have designed for them being posted out to certain people in their local area. Can anyone advise as to where (UK) I can find information on this? I am looking to post certain information to every houseold/company in a local area of the UK. I am also looking to e-mail an html version to companies in the same area. Is there anywhere I can obtain this information without going through the local phone book! Searches on google so far have only come up with companies offering to do this service for you at a cost. I am looking to complete this whole service myself, and find out how to go about it for future clients.. thanks in advance for any advice

03-11-2004, 08:51	#5 (permalink)
seen.to unusual suspect ™ Join Date: Jul 2004 Location: DE, USA Posts: 2,675	You will need to rent a list. The only people with both sizeable and legitamate (opt-in or double opt-in) lists in the UK for postal and e-mail broadcasts are Experian and Claritas. Expect a CPM (cost per thousand) of around £50 for postal and £100 for e-mail. These prices will rise if you need to add extra criteria to target your audience a little more than just living in a particular area. Alternatively you could look at a CPA (cost per action/aquisition) deal where your client only pays based on results. Some companies such as IPT and PDV will take this on though their lists are predominantly e-mail based and are much smaller than than those of Claritas and Experian. DON'T think you can get away with using a spammers CD as this will lead to trouble for yourself and your client. The companies I mentioned above, as well as other smaller companies and list brokers, have been doing this for years putting in lots of time and money compiling their lists. Perhaps your client already has a list of customers he wants you to mail? If not you should suggest that they start to build one as part of their CRM (customer relation management) system. __________________ [[proverbs and quotes]] [[blog]] [[work]] [[photowebby - some photo's by me]]

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03-11-2004, 08:13	#2 (permalink)
Brown volkswagen yellow & gold Join Date: Apr 2003 Location: london, england. Posts: 6,211	try contacting the direct marketing association. you'll more than likely need to purchase data sources for the postal and email addresses.

03-11-2004, 08:44	#3 (permalink)
stickmus hmmm... Join Date: Jan 2004 Location: Yorkuk Posts: 2,130	Going through the phone book to obtain addresses for the purpose of direct mail is illegal.

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