Web Design Forums

wbs251 · 01-04-2008, 07:51

If you're a webmaster, you know you need to bring website traffic to get success.Search Engine Optimization is a compound process of friendly web design & content writing, keyword selection,link popularity, article submission, and internet marketing for increasing more traffics on your web site.

# Web Design & Content:

Search engine friendly web design and content are the primary needs of effective Search Engine Optimization. You should avoid more programming at your web page. Web contents must be related to the site contents. It should be good without spelling mistakes and users interest.In the world of the internet, content is the backbone of articles found on websites.

Keeping steps in mind when you write contents are :
*content is easily learn-able and definitely do-able
*Go straight to the point
*Analyze your points
*Keep it simple
*Keep it short

# Keyword Selection :

* Make key phrases for your site
* Control on spelling mistake research
* Keywords should be related to seasonal search trends
* Right keywords should be selected, that hold the key for successful website

# Link Exchanging :

Link exchanging is most important terms of obtain high PR to your site.Each incoming link to your web site can be considered as a vote. The more votes your web site achieves, the more importance Google, and other major search engines will give to it. This means that in the all seeing eyes of search engines your web site is more relevant if it has a lot of incoming links. So the more relevancy you can acquire for your web pages means higher search engine rankings .
After your web site has been assessed for the number of incoming links Google will assign a value, called Page Rank (PR), to the web pages on your web site. This is a numeric value between 0 and 10. Higher PR indicating more importance.
During reciprocal link exchange you should try to exchange link with high pr site.

# Article Submission:

Article submission is the best and perfect way of got one way link form high pr web page. Your article should be user interested and more related to the your topics. A nice content article can give high traffics and unique visitors to your site.Always use signature while writing an article.

With best regards,
Lucky Brown
Make Money Online

shadowdom29 · 06-05-2008, 08:31

Decent post, however there is A LOT of information that was left out.

For instance, keywords doesn't stop at the keywords meta tag. Its a commonly known fact that you have to include as many keywords as possible in your content while still keeping it natural and informative.

Here are a few extra tips:
- Your <title> tags should be the first tags underneath <Head>, above your meta tags.
- Your title should include keywords
- Your URL should include keywords, if possible
- The first 3 images on your page should include keywords in the Alt text
- The first couple sentences in your first paragraph should contain important keywords

These are just a few, there's a whole lot more to consider when copywriting and optimizing.

Link Exchange:
Its good to have alot of links coming back to your site. However you cant have too many too fast. Google will punish you for using automated link exchange programs and services. You need to manually submit/request links to your site.

Also 1-way links to your site are worth alot more than reciprocal links. Basically it shows that your site is important and valuable if other sites are linking to you without you linking back.

When linking with other sites, remember that not all links are good links. You want to be careful who you let link to your site. Obviously you dont want your credibility tarnished by having a site with questionable ethics or content link to you. Linking to your competition isnt always the best either. Link to sites that are able to help you and your industry without being competition.

For instance, a graphic designer might not want to link with other graphic designers. There isnt much to gain from that except from providing other alternatives to your clients.

That same graphic designer, however, might link with a couple print shops, some graphic design magazines, sites that have graphic designer resources, etc. These are all useful sites that have good credibility and help your business.

Again, these are just a few basic tips wbs251, there is a WHOLE lot more to SEM/SEO and Internet Marketing. You cant limit yourself to the basic, cookie cutter, search engine marketing strategies that everybody knows.

d3n!s3_Ü · 08-05-2008, 16:48

This thread needs a bump! Very much insightful!

Thanks for sharing the tips and tricks on SEO.

alexmos · 17-12-2008, 15:35

Great info... from both wbs251 and shadowdom29... would be great if you both give us more tips... how about having the main keywords/phrase the fist thing after your <body> tag?

Like you could have a 20px height div at the top containing "the main keyword phrase" followed by Home | SiteMap | Contact in the right side...

y498 · 18-12-2008, 00:40

Time to chime in, its great to talk about content and keyword optimization and such, but for most non search people, even designers & developers with out search experience, I notice things get lost very quickly.

Here is a (hopefully) decent strategy for 'designing' a search campaign for your site.

Lets call this site Blue Widgets Co.

1) What are your goals?

I've been brought into a lot of campaigns where people just say "SEO this site." Then after the cold feeling of dread passes, it is time to roll up my sleeves and ask some questions:

1a) In your mind, what would you expect to rank for?
Always start with the clients (or your expectations), it is the fastest way to start a foundation for your site.

1b) Do you have a site map?

A site map is a visual representation of your site, it shows the navigation structure and how pages are interlinked. Don't have one? Make one.

From a site map you can start to determine the overall objectives of each page on the site. (That is right, each page needs to have a goal - too many people try to make their whole site rank for one keyword or phrase. When really you are actually hurting yourself.)

1c) Determine goals for each page

Things are getting fun now. With your site map (even a paper drawn sketch will do) - determine what the goal of each page on the site should be.

For example, in Blue Widget Co. they have 2 main products, a homepage, and a contact/order section; of which the goals are:

-- Home - Attract people Searching for our company, Blue Widget Co.
-- Products Main - Attract visitors searching for Widget products as a whole.
-- Products > Small Widgets - Attract visitors searching for Small Widgets
-- Products > Big Widgets - Attract visitors searching for Big Widgets
- Contact/Order - Funnel site visitors to this page and attract searchers who are looking for widget ordering information (and or prices).

Now that we know our goals, we can determine some keyword strategies.

2) Keyword Strategies

Yes I know, you now exactly what 100% of your customers are typing into search engines, you (after all) have been in the business for 100 years.. blah blah blah

Frankly you will always find surprises when doing keyword research, at the very least ideas. So bloody well do it.

Happily if you are following this guide, you have (1) a site map, and (2) goals for each page on the site map.

Keyword Research isn't rocket science, I use:
Google Keyword Tool
Word Tracker
Google Trends

The first two are the most important, Wordtracker takes data form more sources than the Google tool, and there are plenty of tutorials out there on how to use each tool.

The net of what they do is give you approximate search volumes for different keywords and phrases. The idea being that you start with broad terms and then narrow them down into targetted ones.

So using the goals we've set for each page as a foundation, you then do your keyword research around them.

My research might tell me that a significant amount of users are search for the keywords, Widgets, Cheap Widgets, Small Widget Deals, Big Widget Info, and Widget Order Form.

So once you have your research done, you can start the process of optimizing your individual pages for the words and phrases you find that most people search for. Keep in mind that (rougly) 40% search using 4 words, 30% 3 words, 20% 2 words, 1 word, 5 words, etc...

So most people basically use 3 or 4 words in a search query.

3) Setup your pages based on this awesome insight.

Ok so now we know the goals for the pages on your site and what people are typically typing in to find those pages. So how do we make sure our pages are optimized for them?

This is where some of those general rules come in, like:

- Ensure unique relevant content on each page of the site.
- Don't make more than 1 page on your site relevant for an individual word/phrase.
- Make the content useful and readable.
- Use images (with alt tags).
- Use videos (like you tube embedded ones which link back to your page).

If you are going to do anything on your page, do these 3 things:

1a) Title Tag
1b) H1 Heading Tag
1c) URL

So if we're optimizing our "Big Widgets Page", which keyword research shows us people type in "Big Widget Info" the most when trying to find, our 3 things will look like this:

a - Title) Big Widget Information from Blue Widget Co.
b - H1) Big Widget Information
c - URL) www. bluewidgets .com/widgets/ big-widgets/

For extra credit include:
d - h2 sub title) Your source for Big Widget product info, prices, and deals.
e - body copy that is well written and gives some really solid and readable info on big widgets.

So now you are well on your way, next up you need to get people to link to your site (starting with you).

4) Link Building

There is good and bad link building, I don't recommend going around buying links or resorting to spam to get links to your site. Search engines continually refine their police robots and its not worth all the hard work just to get de-listed.

4a) Start with internal link building.

I mentioned it before, do not make more than 1 page be optimized for a phrase on your site. In our case I wouldn't want 2 pages with the title and h1 tag of "Big Widget Information".

Beyond that make sure all the other pages on your site link to your big widget page using the (clickable) link text "Big Widget Information".

Here is an example:

--boo got removed, that is cold...
Here is a different example, Designers Community Forum

I'm now creating relevance for my site to my chosen keyword to optimize for. And in my case that is Calgary Web Design. (For anyone inquisitive enough, I don't rank for this yet as I just went freelance a few weeks ago, be patient I will - just need to get a site up first.)

That is the basics of link building, get your own pages and other sites to link to pages in your site using (when possible) the keywords you have chosen to try and rank for.

---------------------

I am totally tired of typing now.

I hope this was helpful, please always feel free to PM me, hit me up on twitter (@miketighe) - or e-mail me through either of my sites (found in the signature below).

Cheers,
Mike

alexmos · 15-06-2009, 14:47

y498,

Thanks for the detailed process... how about domain age and paying the domain name few years upfront... how about having links coming from .gov, .edu TLDs ?

How about article marketing, social bookmarking and other link building strategies?

How about backlinks anchor text?

Which of this do you think are the most important and worth spending time on developing? As I think you know in very competitive niches it's not just about building PageRank and optimizing title, H1, etc tags... I fell google puts more and more emphasis on the backlinks anchor text...

01-04-2008, 07:51	#1 (permalink)
wbs251 Registered User Join Date: Dec 2007 Posts: 8	Tips and Tricks for Search Engine Optimization If you're a webmaster, you know you need to bring website traffic to get success.Search Engine Optimization is a compound process of friendly web design & content writing, keyword selection,link popularity, article submission, and internet marketing for increasing more traffics on your web site. # Web Design & Content: Search engine friendly web design and content are the primary needs of effective Search Engine Optimization. You should avoid more programming at your web page. Web contents must be related to the site contents. It should be good without spelling mistakes and users interest.In the world of the internet, content is the backbone of articles found on websites. Keeping steps in mind when you write contents are : content is easily learn-able and definitely do-able Go straight to the point Analyze your points Keep it simple Keep it short # Keyword Selection : Make key phrases for your site * Control on spelling mistake research * Keywords should be related to seasonal search trends * Right keywords should be selected, that hold the key for successful website # Link Exchanging : Link exchanging is most important terms of obtain high PR to your site.Each incoming link to your web site can be considered as a vote. The more votes your web site achieves, the more importance Google, and other major search engines will give to it. This means that in the all seeing eyes of search engines your web site is more relevant if it has a lot of incoming links. So the more relevancy you can acquire for your web pages means higher search engine rankings . After your web site has been assessed for the number of incoming links Google will assign a value, called Page Rank (PR), to the web pages on your web site. This is a numeric value between 0 and 10. Higher PR indicating more importance. During reciprocal link exchange you should try to exchange link with high pr site. # Article Submission: Article submission is the best and perfect way of got one way link form high pr web page. Your article should be user interested and more related to the your topics. A nice content article can give high traffics and unique visitors to your site.Always use signature while writing an article. With best regards, Lucky Brown Make Money Online

08-05-2008, 16:48	#3 (permalink)
d3n!s3_Ü Ü Join Date: Aug 2007 Location: PH Posts: 336	This thread needs a bump! Very much insightful! Thanks for sharing the tips and tricks on SEO. __________________ Portfolio

18-12-2008, 00:40	#5 (permalink)
y498 A dev turned SEO.. Join Date: Feb 2005 Location: Calgary, Alberta, Canada Posts: 202	Hurting... Time to chime in, its great to talk about content and keyword optimization and such, but for most non search people, even designers & developers with out search experience, I notice things get lost very quickly. Here is a (hopefully) decent strategy for 'designing' a search campaign for your site. Lets call this site Blue Widgets Co. 1) What are your goals? I've been brought into a lot of campaigns where people just say "SEO this site." Then after the cold feeling of dread passes, it is time to roll up my sleeves and ask some questions: 1a) In your mind, what would you expect to rank for? Always start with the clients (or your expectations), it is the fastest way to start a foundation for your site. 1b) Do you have a site map? A site map is a visual representation of your site, it shows the navigation structure and how pages are interlinked. Don't have one? Make one. From a site map you can start to determine the overall objectives of each page on the site. (That is right, each page needs to have a goal - too many people try to make their whole site rank for one keyword or phrase. When really you are actually hurting yourself.) 1c) Determine goals for each page Things are getting fun now. With your site map (even a paper drawn sketch will do) - determine what the goal of each page on the site should be. For example, in Blue Widget Co. they have 2 main products, a homepage, and a contact/order section; of which the goals are: -- Home - Attract people Searching for our company, Blue Widget Co. -- Products Main - Attract visitors searching for Widget products as a whole. -- Products > Small Widgets - Attract visitors searching for Small Widgets -- Products > Big Widgets - Attract visitors searching for Big Widgets - Contact/Order - Funnel site visitors to this page and attract searchers who are looking for widget ordering information (and or prices). Now that we know our goals, we can determine some keyword strategies. 2) Keyword Strategies Yes I know, you now exactly what 100% of your customers are typing into search engines, you (after all) have been in the business for 100 years.. blah blah blah Frankly you will always find surprises when doing keyword research, at the very least ideas. So bloody well do it. Happily if you are following this guide, you have (1) a site map, and (2) goals for each page on the site map. Keyword Research isn't rocket science, I use: Google Keyword Tool Word Tracker Google Trends The first two are the most important, Wordtracker takes data form more sources than the Google tool, and there are plenty of tutorials out there on how to use each tool. The net of what they do is give you approximate search volumes for different keywords and phrases. The idea being that you start with broad terms and then narrow them down into targetted ones. So using the goals we've set for each page as a foundation, you then do your keyword research around them. My research might tell me that a significant amount of users are search for the keywords, Widgets, Cheap Widgets, Small Widget Deals, Big Widget Info, and Widget Order Form. So once you have your research done, you can start the process of optimizing your individual pages for the words and phrases you find that most people search for. Keep in mind that (rougly) 40% search using 4 words, 30% 3 words, 20% 2 words, 1 word, 5 words, etc... So most people basically use 3 or 4 words in a search query. 3) Setup your pages based on this awesome insight. Ok so now we know the goals for the pages on your site and what people are typically typing in to find those pages. So how do we make sure our pages are optimized for them? This is where some of those general rules come in, like: - Ensure unique relevant content on each page of the site. - Don't make more than 1 page on your site relevant for an individual word/phrase. - Make the content useful and readable. - Use images (with alt tags). - Use videos (like you tube embedded ones which link back to your page). If you are going to do anything on your page, do these 3 things: 1a) Title Tag 1b) H1 Heading Tag 1c) URL So if we're optimizing our "Big Widgets Page", which keyword research shows us people type in "Big Widget Info" the most when trying to find, our 3 things will look like this: a - Title) Big Widget Information from Blue Widget Co. b - H1) Big Widget Information c - URL) www. bluewidgets .com/widgets/ big-widgets/ For extra credit include: d - h2 sub title) Your source for Big Widget product info, prices, and deals. e - body copy that is well written and gives some really solid and readable info on big widgets. So now you are well on your way, next up you need to get people to link to your site (starting with you). 4) Link Building There is good and bad link building, I don't recommend going around buying links or resorting to spam to get links to your site. Search engines continually refine their police robots and its not worth all the hard work just to get de-listed. 4a) Start with internal link building. I mentioned it before, do not make more than 1 page be optimized for a phrase on your site. In our case I wouldn't want 2 pages with the title and h1 tag of "Big Widget Information". Beyond that make sure all the other pages on your site link to your big widget page using the (clickable) link text "Big Widget Information". Here is an example: --boo got removed, that is cold... Here is a different example, Designers Community Forum I'm now creating relevance for my site to my chosen keyword to optimize for. And in my case that is Calgary Web Design. (For anyone inquisitive enough, I don't rank for this yet as I just went freelance a few weeks ago, be patient I will - just need to get a site up first.) That is the basics of link building, get your own pages and other sites to link to pages in your site using (when possible) the keywords you have chosen to try and rank for. --------------------- I am totally tired of typing now. I hope this was helpful, please always feel free to PM me, hit me up on twitter (@miketighe) - or e-mail me through either of my sites (found in the signature below). Cheers, Mike __________________ ~mike --- A Calgary Web Designer. Personal site at miketighe.net Last edited by y498 : 18-12-2008 at 11:58.

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06-05-2008, 08:31	#2 (permalink)
shadowdom29 Registered User Join Date: Mar 2008 Posts: 8	Decent post, however there is A LOT of information that was left out. For instance, keywords doesn't stop at the keywords meta tag. Its a commonly known fact that you have to include as many keywords as possible in your content while still keeping it natural and informative. Here are a few extra tips: - Your <title> tags should be the first tags underneath <Head>, above your meta tags. - Your title should include keywords - Your URL should include keywords, if possible - The first 3 images on your page should include keywords in the Alt text - The first couple sentences in your first paragraph should contain important keywords These are just a few, there's a whole lot more to consider when copywriting and optimizing. Link Exchange: Its good to have alot of links coming back to your site. However you cant have too many too fast. Google will punish you for using automated link exchange programs and services. You need to manually submit/request links to your site. Also 1-way links to your site are worth alot more than reciprocal links. Basically it shows that your site is important and valuable if other sites are linking to you without you linking back. When linking with other sites, remember that not all links are good links. You want to be careful who you let link to your site. Obviously you dont want your credibility tarnished by having a site with questionable ethics or content link to you. Linking to your competition isnt always the best either. Link to sites that are able to help you and your industry without being competition. For instance, a graphic designer might not want to link with other graphic designers. There isnt much to gain from that except from providing other alternatives to your clients. That same graphic designer, however, might link with a couple print shops, some graphic design magazines, sites that have graphic designer resources, etc. These are all useful sites that have good credibility and help your business. Again, these are just a few basic tips wbs251, there is a WHOLE lot more to SEM/SEO and Internet Marketing. You cant limit yourself to the basic, cookie cutter, search engine marketing strategies that everybody knows.

17-12-2008, 15:35	#4 (permalink)
alexmos Founder @ Webson Join Date: Feb 2007 Location: Europe, RO Posts: 62	Great info... from both wbs251 and shadowdom29... would be great if you both give us more tips... how about having the main keywords/phrase the fist thing after your <body> tag? Like you could have a 20px height div at the top containing "the main keyword phrase" followed by Home \| SiteMap \| Contact in the right side...

15-06-2009, 14:47	#6 (permalink)
alexmos Founder @ Webson Join Date: Feb 2007 Location: Europe, RO Posts: 62	y498, Thanks for the detailed process... how about domain age and paying the domain name few years upfront... how about having links coming from .gov, .edu TLDs ? How about article marketing, social bookmarking and other link building strategies? How about backlinks anchor text? Which of this do you think are the most important and worth spending time on developing? As I think you know in very competitive niches it's not just about building PageRank and optimizing title, H1, etc tags... I fell google puts more and more emphasis on the backlinks anchor text...

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