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Kyliesmom · 13-03-2008, 14:20

We were approached recently to sell a site we own. It has a google rank of 12 with over 300 clicks per day in a very lucrative area. We have done no SEO in years so getting it back to page one would only take a little work.

To get a 1-3 slot with a google ad in this search would cost $5-$8 per click.

Any ideas on how we would go about determining the value of the site?

Thanks,
Rachel

RaelRode · 13-03-2008, 14:39

Correct me if I am wrong, but doesn't pagerank only go up to 10?

But basically you take your yearly earnings and sell for that and some, I think.

mybmodel · 13-03-2008, 15:25

What is the site's Alexa traffic?

How many info presents here in Google search of:
site:www.yoursite.com ?

Try some tools such as: sitestimator.com but as not perfect reference ...

Kyliesmom · 13-03-2008, 15:42

The earnings method does not make sense here as anyone buying it is going to do so for how high it comes up on a google search, and change the way the site earns money. Right now we sell advertising, but a buyer would do direct sales with it, we just don't want to go into that business.

I may have used the wrong wording when I said page rank of 12. If you do a search, it is the second site on the second page. It has been as high as the second site on the first page, but we have not done much with it for a while.

As to Alexa it is:
Alexa.com U.S. traffic rank: 276,934
Alexa.com link popularity: 72

I am not sure what "info presents" means.

Thanks,
Rachel

womble · 13-03-2008, 15:49

also depends on the domain name obviously - if its a generic then could fetch good sum just for that see estibot.com

mybmodel · 13-03-2008, 15:53

Quote:

Originally Posted by Kyliesmom

I am not sure what "info presents" means.

OK. I mean search at here:

http://www.google.com/search?q=site:...ursitename.com

This will show how many pages have Google with your site.

Kyliesmom · 13-03-2008, 16:14

It came back with 36.

What does that mean?

Thanks,
Rachel

Kyliesmom · 13-03-2008, 16:16

and a look up of its google rank is a 1

Rachel

Kyliesmom · 13-03-2008, 16:21

What I have is that traditional valuation methods are failing me. To get the kind of traffic we get, using Google ads would cost more than $60K per month.

I don't see anyone paying over $600,000 for the site, so I am trying to figure out a good way to value it.

One of the companies in the business has the number 2 spot organically and they still pay for the number 1-3 google ad spot, so maybe I am wrong.

Thanks,
Rachel

prydie · 21-03-2008, 12:12

You cant value a site on one thing many things have to be taken into account!

Detz.Net · 15-05-2008, 23:32

It's worth what someone is willing to pay..really. I've seen crappy sites go for a lot and really nice sites go for nothing.

13-03-2008, 14:20	#1 (permalink)
Kyliesmom Registered User Join Date: Feb 2008 Posts: 6	how to determin the value of a website We were approached recently to sell a site we own. It has a google rank of 12 with over 300 clicks per day in a very lucrative area. We have done no SEO in years so getting it back to page one would only take a little work. To get a 1-3 slot with a google ad in this search would cost $5-$8 per click. Any ideas on how we would go about determining the value of the site? Thanks, Rachel

13-03-2008, 14:39	#2 (permalink)
RaelRode Designers are strange :) Join Date: Jan 2007 Location: Shrewsbury, UK Posts: 1,559	Correct me if I am wrong, but doesn't pagerank only go up to 10? But basically you take your yearly earnings and sell for that and some, I think. __________________ If it works, it's valid.

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13-03-2008, 15:25	#3 (permalink)
mybmodel Registered User Join Date: Feb 2008 Location: Small Buziness! Posts: 23	What is the site's Alexa traffic? How many info presents here in Google search of: site:www.yoursite.com ? Try some tools such as: sitestimator.com but as not perfect reference ...

13-03-2008, 15:42	#4 (permalink)
Kyliesmom Registered User Join Date: Feb 2008 Posts: 6	The earnings method does not make sense here as anyone buying it is going to do so for how high it comes up on a google search, and change the way the site earns money. Right now we sell advertising, but a buyer would do direct sales with it, we just don't want to go into that business. I may have used the wrong wording when I said page rank of 12. If you do a search, it is the second site on the second page. It has been as high as the second site on the first page, but we have not done much with it for a while. As to Alexa it is: Alexa.com U.S. traffic rank: 276,934 Alexa.com link popularity: 72 I am not sure what "info presents" means. Thanks, Rachel

13-03-2008, 15:49	#5 (permalink)
womble Registered User Join Date: Mar 2008 Posts: 16	also depends on the domain name obviously - if its a generic then could fetch good sum just for that see estibot.com

13-03-2008, 16:14	#7 (permalink)
Kyliesmom Registered User Join Date: Feb 2008 Posts: 6	It came back with 36. What does that mean? Thanks, Rachel

13-03-2008, 16:16	#8 (permalink)
Kyliesmom Registered User Join Date: Feb 2008 Posts: 6	and a look up of its google rank is a 1 Rachel

13-03-2008, 16:21	#9 (permalink)
Kyliesmom Registered User Join Date: Feb 2008 Posts: 6	What I have is that traditional valuation methods are failing me. To get the kind of traffic we get, using Google ads would cost more than $60K per month. I don't see anyone paying over $600,000 for the site, so I am trying to figure out a good way to value it. One of the companies in the business has the number 2 spot organically and they still pay for the number 1-3 google ad spot, so maybe I am wrong. Thanks, Rachel

21-03-2008, 12:12	#10 (permalink)
prydie Registered User Join Date: Mar 2008 Posts: 7	You cant value a site on one thing many things have to be taken into account!

15-05-2008, 23:32	#11 (permalink)
Detz.Net detz Join Date: Sep 2007 Posts: 17	It's worth what someone is willing to pay..really. I've seen crappy sites go for a lot and really nice sites go for nothing.

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