[pali]

Hi all,

I was just after some advice. I am a web designer so do not really do any work for print usually, however have been asked by a client to design a brochure for them. They want a 3-panel brochure (both front and back).

I have a basic design mocked out but should I design this in Illustrator cs2? (I am a PC user). Also what should the DPI resolution be? Any advice for designing brochures for print would be greatly appreciated.

Apologies for my insolence, I am but a fledgling designer...

Thanks!

[Alexanda]

whats a 3 panel (front and back)?
design it in indesign with 3 mm bleed, make sure all the images are 300dpi and cmyk and you should be ok

[Scott]

I think he means three pages front and back so 6 sides in total...

But I think you just about covered it....

[pedge]

Probably a 6pp 1/3rd A4 ( or A4 letter fold/concertina fold or gatefold)...

[Mr Fred]

http://www.jdempsey.com/moving-from-...sign-to-print/

read some of the links off.

[Mr Fred]

Originally Posted by pedge

Probably a 6pp 1/3rd A4 ( or A4 letter fold/concertina fold or gatefold)...

dont confuse the poor fella.

[pedge]

Originally Posted by Mr Fred

http://www.jdempsey.com/moving-from-...sign-to-print/

read some of the links off.

Interesting read (MacWorld) but there's just as much involved in print as webdesign. All you see in these articles is "Pantone colours are required for getting those vibrant colours you normally see on screen" to which the reader goes "ok, I'll remember that" - but they need to know how to apply it from the start, not after they've done it all in Photoshop in CMYK.

Another often ignored - and critically important - part is the actual print process and print finishing. Not just cutting it to size, but things like films, plates, saddle-stitching, perfect binding, capacity for gutters, die cutting, dot gain and even the slightly more obscure 'dispro'.

Ok, its not as time complex as sitting in front of a screen coding, but due to the skill involved its the equivalent of getting a perfect web job that works on all browsers.

Most important of all, is the fact that when its printed, its printed. You can't just press Command-Z to go back to the start - every mistake costs money and time. And that can cost you clients...

[wavereel]

photoshop is cool, but for brochures, in-design is the best, all good ad agencies and people that know their stuff can tell if you've printed/designed in photoshop or in design beceause indesign looks a lot cleaner.

[cocknose]

Originally Posted by pedge

Interesting read (MacWorld) but there's just as much involved in print as webdesign. All you see in these articles is "Pantone colours are required for getting those vibrant colours you normally see on screen" to which the reader goes "ok, I'll remember that" - but they need to know how to apply it from the start, not after they've done it all in Photoshop in CMYK.

Another often ignored - and critically important - part is the actual print process and print finishing. Not just cutting it to size, but things like films, plates, saddle-stitching, perfect binding, capacity for gutters, die cutting, dot gain and even the slightly more obscure 'dispro'.

Ok, its not as time complex as sitting in front of a screen coding, but due to the skill involved its the equivalent of getting a perfect web job that works on all browsers.

Most important of all, is the fact that when its printed, its printed. You can't just press Command-Z to go back to the start - every mistake costs money and time. And that can cost you clients...

"DISPRO"...????? new one on me!! please clarify

[pedge]

When you're doing a label for a bottle (normally flexo printed), say a circular label, then when it wraps over the curvature of the bottle, it will appear narrower when viewed head on. So, you in effect stretch it a tiny amount wider so that when its applied to the bottle it regains its circular appearance instead of looking oval.

Not used very often in general print but essential for label printing...

[cocknose]

Learn something new everyday!!!!

[John Good]

Originally Posted by wavereel

photoshop is cool, but for brochures, in-design is the best, all good ad agencies and people that know their stuff can tell if you've printed/designed in photoshop or in design beceause indesign looks a lot cleaner.

Photoshop is for photo.

[pali]

thank you all for your help. some good reads there too. what font types do you guys tend to stay away from when designing for print. Is there a couple of rules of thumb when it comes to typography and print as opposed to for web?

[Maerk]

Erm more than rules of thumb, typography is kind of a huge bag of rules.

Much is common sense, much is practice, some is learning through screwing up (my personal favourite ) For body copy keep it clean and legible, no nightmarish ornate fancy fonts.

Erm never use comic sans? :P

[pali]

Thanks Maerk, of course I meant no disrespect to the whole discipline of typography and I have much to learn still about it.

Unfortunately Im in the position of quickly knocking up something for a client so was just fishing for any obvious pointers when it comes to fonts and designing for print. I am quite naive when it comes to the whole subject.

So is there any preference to serif or san-serif fonts when it comes to print?

[pali]

"While in print seriffed fonts are considered more readable, sans-serif is considered more legible on computer screens. For this reason the majority of web pages employ sans-serif type. Hinting information, anti-aliased and sub-pixel rendering technologies have partially mitigated the legibility problem of serif fonts, but the basic constraint of coarse screen resolution—typically 100 pixels per inch or less—continues to limit their readability on screen."

wikipedia helps me out again...

So i guess serif fonts are more legible for print.

[Maerk]

I didn't take it as disrespect, just its a bit hard to know what to advise you, its a very broad area, and there are countless unbreakable rules (which on occaision are broken anyway)

And no not the case really, thats just saying sans serif works better for screen generally which is true, as there's less information to represent, a thing print isn't bound by. Both serif and sans serif work fine for print,

Some sans serif fonts which are frequently used in print: Helvetica for example is massive (sigh), franklin gothic, avant garde, interstate, futura, gill sans, agenda, century gothic, and countless others I'm not ignoring for any particular reason.

So erm basically you're not limited. I would avoid fonts used specifically for web consistency (verdana, arial, times new roman) for print if possible. (Nothing wrong with times I suppose but there are nicer serifs.)

Depends on context, style really. Books (fiction anyway) are usually set in serif, if not always. Design books, magazines, cooking books and things vary much more. Serif can be seen as quite classical and elegant, but then in the right design anything can be.

[centro]

Originally Posted by pedge

Probably a 6pp 1/3rd A4 ( or A4 letter fold/concertina fold or gatefold)...

6pp DL

[pedge]

Cheers for that - bit rusty with the old shorthand...

[Alexanda]

dont use any fonts that come with windows