Old 15-12-2011, 18:04   #1 (permalink)
Hexel C
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Logo for review

Update 1
New version to take a look at!
Quote:
So I started over and came up with this

coloradobrothers.com/hexel/logo_v2.png
(still can't attach picture, gah!)

After revising and revising it for a long while (It took my soooo long to get that x to look right. I made it from scratch with the bezier pen) it may still look incomplete. But my eyes have gotten use to it so they haven't gone back to critical mode yet. But rather than wait for who knows how long for my eyes to sober up, what do you guys think?

-------------------------

Just a little background, I'm in my family's company, Colorado Brothers, which does not have a formal logo quite yet. This post is not for Colorado Brother's logo, however. I'm just pointing this out to answer that question in case it happens to be asked.

I created a personal logo for myself just for fun. I do most of the Web Design and Development work for Colorado Brothers. Logo design isn't in my skillset since most of my Web Design customers already have a logo.

That said, here's what I got:

coloradobrothers.com/hexel/logo.png
(Couldn't post image itself because lack of posts)

I've included the foreground color and reversed color versions in the URL. Let me know what you guys think.

Last edited by Hexel C : 30-12-2011 at 20:15. Reason: New Version of Logo
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Old 15-12-2011, 18:31   #2 (permalink)
Sherbs
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Obviously James Colorado is lost at that size and anything smaller. I'd ditch that unless its needed? Is so move it and make it bigger.
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Old 15-12-2011, 18:40   #3 (permalink)
Hexel C
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Quote:
Originally Posted by Sherbs
Obviously James Colorado is lost at that size and anything smaller. I'd ditch that unless its needed? Is so move it and make it bigger.

That's definitely something I was thinking about, although I wasn't sure if it mattered. Changes made, although may or may not have to make it even bigger:

coloradobrothers.com/hexel/logo2.png
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Old 15-12-2011, 18:58   #4 (permalink)
moz
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Old 15-12-2011, 19:12   #5 (permalink)
Hexel C
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I guess I should thank you for saving skimmer's time. Thanks!

Any other thoughts on the logo?
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Old 15-12-2011, 19:20   #6 (permalink)
Sherbs
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Sort the kerning out firstly, the tails of the X look quite thick. I still don't like that Colorado.

Looks a bit strange with the H that wide, obviously its bigger but seems to throw the balance out. Could you counteract that with a larger L?
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Old 15-12-2011, 19:35   #7 (permalink)
Hexel C
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Thanks Sherbs! I'm looking into those changes now but I need some clarification on what needs to be changed with the kerning. Are the letters too close, too far, or is the kerning inconsistent?
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Old 15-12-2011, 19:40   #8 (permalink)
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I think it's mainly the second E is too far right
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Old 15-12-2011, 19:53   #9 (permalink)
Hexel C
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Changes made once again. 2 versions this time. What you guys think now?

coloradobrothers.com/hexel/logo3.png

EDIT: I just realized the top right version has the x a bit misaligned. I'll make a fix to that.
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Old 15-12-2011, 19:56   #10 (permalink)
calder12
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First one is better, just drop the Colorado idea, it isn't working. The L is way too heavy though (the H is a little heavy too but not as bad)

Kerning is still out, look at the space between the H and E and then the E and L (and look at the space between the X tails and the letters beside them)
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Old 15-12-2011, 20:03   #11 (permalink)
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Try getting the weight of the H and L the same as the rest of the text.
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Old 15-12-2011, 20:14   #12 (permalink)
Hexel C
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Okay, with much dissapointment I decided to just drop the Colorado. I may decide to revisit this months later to find some way to get my family name in there after I've let the image settle in my brain for a while but for now I don't want to change it too much just to get it in nicely.

Anyways, shifting things around here and there, got all the vertical and horizontal space betweeen letters and wings the same. It looks to me a bit too spacey although it looks less so the more I look at it.

I may not have implemented the above ideas enough so take a look and tell me what you guys think:

coloradobrothers.com/hexel/logo4.png

EDIT: I accidently made the logo smaller than it should be, I'll fix that in a jiffy, so this edit will be irrelevant in a second.
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Old 15-12-2011, 21:46   #13 (permalink)
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I think the X needs a little more attention. In my opinion the diagonal should be consistant from top left to bottom right and vice versa. At the moment the angle changes in order to facilitate the logo ascenders, which messes up the balance a bit.

I'd also bring everything in 2 or 3 pixels tighter.
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Old 16-12-2011, 10:25   #14 (permalink)
Maerk
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It looks like a 1980s oil company. Just feels quite dry and dated, not feeling it at all I'm afraid.
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Old 16-12-2011, 19:01   #15 (permalink)
Hexel C
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Quote:
Originally Posted by jamblo
I'd also bring everything in 2 or 3 pixels tighter.

They are currently 7 pixels apart. I think I can bring them a bit closer.

Quote:
Originally Posted by Maerk
It looks like a 1980s oil company. Just feels quite dry and dated, not feeling it at all I'm afraid.

I'm going to have to admit your right. After a lot of changes suggested and made yesterday, I looked at it finally and plugged into a design I was working on and realized that it really looked off.

I'm thinking of using a different font style, for example something slightly cursive or handwritten (but only slightly), something to get it out of the block-y format it's currently in, while still keeping the principles discussed.

What do you guys think? The logo is only about three days old by now and it's my own personal project so it can be changed further.
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Old 16-12-2011, 21:08   #16 (permalink)
jamblo
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Scrap, move on.
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Old 30-12-2011, 20:06   #17 (permalink)
Hexel C
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Dead thread post!

Quote:
Originally Posted by jamblo
Scrap, move on.
At first I took that as an ill-thought troll, but then I realized that it there's sense in it. I tried for a while to do something to liven up what I had so far but it just ended up looking like crap.

So I started over and came up with this

coloradobrothers.com/hexel/logo_v2.png
(still can't attach picture, gah!)

After revising and revising it for a long while (It took my soooo long to get that x to look right. I made it from scratch with the bezier pen) it may still look incomplete. But my eyes have gotten use to it so they haven't gone back to critical mode yet. But rather than wait for who knows how long for my eyes to sober up, what do you guys think?

Last edited by Hexel C : 30-12-2011 at 20:06. Reason: Spelling Correction
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Old 30-12-2011, 20:57   #18 (permalink)
jamblo
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Quote:
Originally Posted by An Ill-thought Troll
Scrap, move on, again.

.
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Old 30-12-2011, 21:57   #19 (permalink)
Hexel C
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Quote:
Originally Posted by jamblo
Quote:
Originally Posted by An Ill-thought Troll
Scrap, move on, again.

Lol well I'm glad to know you have a sense of humour.

Anyways, I can understand if you think it looks ridiculous, but I'll have nowhere to "move on" to with this if I don't have something specific.
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Old 30-12-2011, 22:01   #20 (permalink)
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Quote:
Originally Posted by An Ill-thought Troll
.

He's right. I'd start with an idea. These are poor in just about every way.

Colour, form, typography - all a mess.
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