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Limbo · 13-11-2011, 12:37

Quite surprised there's not a thread already dedicated to this. (Well I couldn't see one so feel free to point it out and I'll merge.)

Thought this was interesting – up to 40,000 iterations made possible with an ever-mutating mark... still manages to be really strong though.

Clever.

socreative · 13-11-2011, 13:39

it is an interesting approach but it completely contradicts with the whole idea of a brand

Limbo · 13-11-2011, 14:28

Quote:

it completely contradicts with the whole idea of a brand

Who's idea? Yours? Or one you've read about? You comment sounds a little like kneejerk—the reconstituted.

I don't think it does at all. It's a coherent idea, delivered with confidence. The colour, style, type and application are mature examples of how to extend brand, not dilute it.

CharmingMan · 13-11-2011, 14:51

it has consistent recognisable elements across all it's mutations so I don't think recognition is a problem.

more brands should be like this, where they become a flexible identity system that can change depending on the application

d*d · 13-11-2011, 17:17

Love stuff like that, been looking into processing Processing.org

this is good too, along the same lines;

Limbo · 17-01-2012, 10:32

The style, vintage type, is being done a LOT right now. However. These folks nail it on relevant projects. Others are just as nice.

Bravo Company

—

Via Graphic-ExchanGE - still one of the most consistently great design journals out there.

Sherbs · 17-01-2012, 10:58

Thanks for the link Limbo, Graphic Exchange is now bookmarked. Probably the best one I have now..

Limbo · 17-01-2012, 10:59

OK - add September Industry while we're here. And Visuelle.

Sherbs · 17-01-2012, 11:15

Ta Liam.

Limbo · 24-01-2012, 22:05

This one's been doing the rounds for a few days.

More4 Rebrand | Projects | ManvsMachine

Lovely work - a completely new direction too which seem less and less common as boards squeeze out the really creative answers in favour for safer evolution led designs. Good stuff from both More4 and Man vs. Machine.

socreative · 16-02-2012, 12:58

like the new channel 4 identity

socreative · 19-02-2012, 23:55

That's rather interesting. I wish I could understand german

Nazi branding book (PDF)

Limbo · 22-02-2012, 18:54

Via Giraffe. It's self congratulatory, but shows the progression of an idea nicely.

Giraffe · 23-02-2012, 16:46

Something I noted on the Brand New blog where I pulled it from: the X doesn't perfectly bisect the C. Lord that irritates me greatly.

socreative · 23-02-2012, 17:47

i like the process but i dont like the result much

Sherbs · 23-02-2012, 18:14

Same socreative, looks like they had fun making it though. When the fuck do i get to play with Playdough!

Giraffe · 23-02-2012, 22:51

Only for process shorts like that one. It has nothing to do with actual logo design. What they didn't show you was the jackass sitting at his mac fucking around with the transparency panel.

Limbo · 24-02-2012, 08:55

Bit obtuse giraffe old boy. They probably created an incredibly detailed identity system with all that work (you'd hope). Guidelines, Ads, TV spots, Tone, Copy, Printed Collateral, vehicle wraps, signage, decals etc etc.

Giraffe · 24-02-2012, 13:32

Haha, I'm just being cynical. The full post on Brand New shows lots of full developmental print tests; the final product isn't as nice as the development. The textures feel very rehashed and uninspired living in the shadow of the Aol. and Cartoon Network identities. Some of the execution is also just sloppy, i.e. the diagonal line mask, first column third row. And the camo treatment is dreadful to me.

Limbo · 25-02-2012, 10:23

The video doesn't do this justice, but about as nicer piece of signage as you'll ever see. Calling it signage doesn't do it justice either. Brilliant.

Via V&A PALINDROME | Type for you.

13-11-2011, 12:37	#1 (permalink)
Limbo — Join Date: Feb 2005 Posts: 15,603	★ Identity Design Quite surprised there's not a thread already dedicated to this. (Well I couldn't see one so feel free to point it out and I'll merge.) Thought this was interesting – up to 40,000 iterations made possible with an ever-mutating mark... still manages to be really strong though. Clever.

13-11-2011, 14:51	#4 (permalink)
CharmingMan Something Join Date: Jan 2008 Posts: 11,834	it has consistent recognisable elements across all it's mutations so I don't think recognition is a problem. more brands should be like this, where they become a flexible identity system that can change depending on the application __________________ Bring down IE6! http://www.underconsideration.com/brandnew/ http://www.formfiftyfive.com/ http://www.andyrutledge.com/logo-misapplication.php http://www.subtraction.com/

19-02-2012, 23:55	#12 (permalink)
socreative addicted Join Date: Jun 2009 Location: Moist Blighty Posts: 5,207	That's rather interesting. I wish I could understand german Nazi branding book (PDF) Last edited by socreative : 22-02-2012 at 18:59.

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13-11-2011, 13:39	#2 (permalink)
socreative addicted Join Date: Jun 2009 Location: Moist Blighty Posts: 5,207	it is an interesting approach but it completely contradicts with the whole idea of a brand

13-11-2011, 17:17	#5 (permalink)
d*d Keeping Tom Happy Join Date: Oct 2004 Location: Bristol Posts: 8,021	Love stuff like that, been looking into processing Processing.org this is good too, along the same lines;

17-01-2012, 10:32	#6 (permalink)
Limbo — Join Date: Feb 2005 Posts: 15,603	The style, vintage type, is being done a LOT right now. However. These folks nail it on relevant projects. Others are just as nice. Bravo Company — Via Graphic-ExchanGE - still one of the most consistently great design journals out there.

17-01-2012, 10:58	#7 (permalink)
Sherbs apparently arrogant Join Date: Feb 2010 Location: Essex Posts: 971	Thanks for the link Limbo, Graphic Exchange is now bookmarked. Probably the best one I have now..

17-01-2012, 10:59	#8 (permalink)
Limbo — Join Date: Feb 2005 Posts: 15,603	OK - add September Industry while we're here. And Visuelle.

17-01-2012, 11:15	#9 (permalink)
Sherbs apparently arrogant Join Date: Feb 2010 Location: Essex Posts: 971	Ta Liam.

24-01-2012, 22:05	#10 (permalink)
Limbo — Join Date: Feb 2005 Posts: 15,603	This one's been doing the rounds for a few days. More4 Rebrand \| Projects \| ManvsMachine Lovely work - a completely new direction too which seem less and less common as boards squeeze out the really creative answers in favour for safer evolution led designs. Good stuff from both More4 and Man vs. Machine.

16-02-2012, 12:58	#11 (permalink)
socreative addicted Join Date: Jun 2009 Location: Moist Blighty Posts: 5,207	like the new channel 4 identity

22-02-2012, 18:54	#13 (permalink)
Limbo — Join Date: Feb 2005 Posts: 15,603	Via Giraffe. It's self congratulatory, but shows the progression of an idea nicely.

23-02-2012, 16:46	#14 (permalink)
Giraffe via the Great Satan Join Date: Feb 2009 Location: Washington, D.C. Posts: 4,829	Something I noted on the Brand New blog where I pulled it from: the X doesn't perfectly bisect the C. Lord that irritates me greatly.

23-02-2012, 17:47	#15 (permalink)
socreative addicted Join Date: Jun 2009 Location: Moist Blighty Posts: 5,207	i like the process but i dont like the result much

23-02-2012, 18:14	#16 (permalink)
Sherbs apparently arrogant Join Date: Feb 2010 Location: Essex Posts: 971	Same socreative, looks like they had fun making it though. When the fuck do i get to play with Playdough!

23-02-2012, 22:51	#17 (permalink)
Giraffe via the Great Satan Join Date: Feb 2009 Location: Washington, D.C. Posts: 4,829	Only for process shorts like that one. It has nothing to do with actual logo design. What they didn't show you was the jackass sitting at his mac fucking around with the transparency panel.

24-02-2012, 08:55	#18 (permalink)
Limbo — Join Date: Feb 2005 Posts: 15,603	Bit obtuse giraffe old boy. They probably created an incredibly detailed identity system with all that work (you'd hope). Guidelines, Ads, TV spots, Tone, Copy, Printed Collateral, vehicle wraps, signage, decals etc etc.

24-02-2012, 13:32	#19 (permalink)
Giraffe via the Great Satan Join Date: Feb 2009 Location: Washington, D.C. Posts: 4,829	Haha, I'm just being cynical. The full post on Brand New shows lots of full developmental print tests; the final product isn't as nice as the development. The textures feel very rehashed and uninspired living in the shadow of the Aol. and Cartoon Network identities. Some of the execution is also just sloppy, i.e. the diagonal line mask, first column third row. And the camo treatment is dreadful to me.

25-02-2012, 10:23	#20 (permalink)
Limbo — Join Date: Feb 2005 Posts: 15,603	The video doesn't do this justice, but about as nicer piece of signage as you'll ever see. Calling it signage doesn't do it justice either. Brilliant. Via V&A PALINDROME \| Type for you.

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