Old 28-11-2009, 20:39   #1 (permalink)
CartoonScott
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New logo designer

Hey

I'm pretty new at logo design, I'm a convert from illustration. I've spent years trying to do illustrations for publishers, agencies, the usual and its been okay but not enough to support me as a full time career. However, not long ago I changed tactics and instead of trying to work through as many agencies as possible I started contacting potential cilents direct and in the last couple of months work has exploded, and I've gone from being an illustrator to doing logos 9 times out of 10.

My work still depends heavily on illustrations being incorporated into my designs at the moment but recently I have been studying this new area of designart in more detail and I really want to do more contemporary works. Here are a few of my designs, very cartoon looking (as that is the repuation I have and what all my customers seem to come to me for) but I'm looking to broaden my portfolio in the new year with some new direction.

You can see examples of my work at w w w .scottevansdesigns.blogspot.com but it needs updating as I have done a load of work in the last month which I haven't put on yet.
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Old 28-11-2009, 20:39   #2 (permalink)
CartoonScott
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I can't show the new work I've done as this site wont allow me to upload images untils I've made 15 posts
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Old 28-11-2009, 20:43   #3 (permalink)
bjzaba
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Old 28-11-2009, 20:51   #4 (permalink)
bjzaba
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The illustration is not really to my taste, but they're nicely done, and you obviously have a a great grasp of anatomy.

Most people on here will tell you to design a black and white logo (not greyscale) first before adding colour. That way they'll work when photocopied, or on one or two colour publications. You also have to take into account the fact that the logos might be printed quite small, so simpler forms are generally better.

I found this recently, and found it really inspiring: Negative space in logo design | Logo Design Love
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Old 29-11-2009, 07:10   #5 (permalink)
CartoonScott
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Thanks for putting the images up for me. Tose are off my webpage that is in bad need of updating. I understand what you are saying and I was sure that my cartoon logo's might seem garnish compared to a lot of the streamline logos that prove most popular. However, I am quite new to logos and I love a lot of the work I am seeing and it is a direction I really want to move towards. My designs get used alot for posters and flash websites, so the colour is not an issue, however on quite a few of my designs I have done two verisons, a colour one and a modified one that suits black and white print.

Hopefully I will stay active in this site and I soon I will e able to upload more contemporary work.
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Old 29-11-2009, 08:08   #6 (permalink)
Mandy Moo
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Your illustrations are really good... it's a shame that you have to move towards logo design as work for illustration slows down. I say it's a shame because logo design will not offer you the satifaction you will get from illustrating, you can't really throw in detailed illustrations like you have done for logo design. As bjzaba said, your logo will not reproduce well in black and white or at a smaller scale. I know you said you design the logo suitable for the format it is required for. But I think you have missed the point completely... a good logo designer will ensure that the logo work on practically anything and can be rescaled sufficiently, that way the logo will have a long shelf life. Your client may encounter problems in the future with your logo and have to have it redesigned. When I design logos, I try to aim to design a logo that pass 'the pen test' (can be scaled small enough to fit a pen). It may never be printed that small but I put my logos through various test to make sure that the client don't run into issues with them further down the line. I like to think my logo designs have a flying chance of outliving me
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Old 29-11-2009, 11:42   #7 (permalink)
CartoonScott
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That's a fair point and I understand what you are saying. I need to take my illustrator hat off and use my creative thinking in a different way. Ilove the work I am seeing and I want to create more contemporary logos soon.
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Old 06-12-2009, 12:14   #8 (permalink)
CartoonScott
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How much would you charge for a design like this:


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Old 06-12-2009, 12:53   #9 (permalink)
Mandy Moo
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how long it took you to do (x) your hourly rate (+) additional cost (elec, paper ink etc) = cost of design
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Old 06-12-2009, 13:02   #10 (permalink)
CartoonScott
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Well I suppose it took about an hour to come up with the character concepts I was happy with and it probably took about 4 hours of colouring, coming up with the text and having a mess around. Round it up to 6 hours. Hourly rate 30.00 pounds (approx $50) x 6 hours = 180.00 ($300).

I charged 60.00 (approx $99)
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Old 06-12-2009, 13:27   #11 (permalink)
teapoted
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£60 is pretty cheap but it's not absurd, depends on who/what it's for as well.
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Old 06-12-2009, 13:43   #12 (permalink)
CartoonScott
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Someone local, I just wanted to get some extra cash in quick for christmas, normally I'd charge 150 pounds for a illustrated logo
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Old 17-12-2009, 05:46   #13 (permalink)
Alex{R}
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wow, you made that in PhotoShop?... it looks amazing man...
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Old 19-12-2009, 00:46   #14 (permalink)
steveb
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Enoypi, they don't want to buy a logo from you. They want to do it themselves.

No-one here wants to buy a logo from you. You are advertising in the wrong place.
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