Web Design Forums

stealthcow · 06-09-2004, 17:01

If you've seen the new Tesco ads on TV you'll notice how theyre making their products look like "no frills and therefore cheap".. do you think this is having a negative effect on their brand?

my opinion of tesco used to be that they have good quality stuff at average prices, now their new ads are making me think of them like netto

do u reckon thats intentional? or have i just missed the point entirely...

pat · 06-09-2004, 17:07

um...

stealthcow · 06-09-2004, 17:09

yup, definately an ummmm what the fuck is he going on about topic, but, its something im curious about it and would like to hear the opinion of the top designers etc on this site

oli · 06-09-2004, 17:10

Whatever thyre doing is working, their market share keeps increasing doesnt it.

dazmataz · 06-09-2004, 17:21

its like tescos value stuff. two colour print, standard uniform design keeps costs down and looks cheap. it aint pretty and thats the genious of it, loads of people buy it.

strawbleu · 06-09-2004, 18:54

Lidl is the new Tesco? (Tessa Cohen rolls in her plot...)

JiRaffe · 06-09-2004, 19:06

i may be wrong here, but i think tescos accounts for something ridiculous like 1 in every 8 pounds spent in britain.

feel free to laugh in my face if i'm wrong

oli · 07-09-2004, 04:27

correct

lucidcreations · 07-09-2004, 04:49

I get most of their marketing and pos stuff well before it comes out in the shops cos there is a PR company in Dublin called Lucid Creations (started after me) and I get loads of their clients sending stuff to whoever(at)lucidcreations.co.uk when their address is actually whoever@lucid-creations.co.uk.

I used to spent the time to reply to each saying "you've sent this to the wrong address, please add a hyphen.." then it became "WRONG ADDRESS!". Now i just delete them after a brief read

phatfoo · 07-09-2004, 04:59

Is Tesco the same (more or less) as Wal-Mart in the US?

JiRaffe · 07-09-2004, 05:24

similar. We have Asda as well though, which is owned by Walmart

weldo · 07-09-2004, 06:44

On a slightly different angle those Tesco ads (Prunella & Jane) are terrible anyway......and were voted No.1 (apparently) which goes to show the joint power of everyones Mum and Grandma......

stealthcow · 07-09-2004, 08:53

actually, after watching the tesco ads, i probably will be inclined to shop there, as im a poor cheapo student :P

sleepingfish · 13-09-2004, 04:53

1st year Student diet: 20 Tesco value fish fingers (55p), Tesco value bread (9p) Tesco value cheese and Tesco value Coleslaw. Happy days.

dan · 13-09-2004, 04:54

nah mate, value bread 9p value beans 9p... and that super-size me guy thought he had it tough

Stickman · 13-09-2004, 05:03

KwikSave was nearer my halls so for a while it was No Frills for me. I think most of it was dogfood with new labels.
Soon moved over to Tesco.

sleepingfish · 13-09-2004, 05:37

Quote:

Originally Posted by dan

nah mate, value bread 9p value beans 9p... and that super-size me guy thought he had it tough

I was cleary a student of a higher standard.

KwikSave - actually worse than Tesco Value, shudder.

Had a chinese supermarket down the road which could sell you as many noodles as you could carry for very little.

Anyone tried Tescos Broadband yet?

Stickman · 13-09-2004, 05:56

Yes, it tastes like chicken.

sleepingfish · 13-09-2004, 06:20

I'm only interested if its free range.

06-09-2004, 17:01	#1 (permalink)
stealthcow knocking heads Join Date: Jul 2003 Location: London, UK Posts: 1,889	tesco destroying their brand? If you've seen the new Tesco ads on TV you'll notice how theyre making their products look like "no frills and therefore cheap".. do you think this is having a negative effect on their brand? my opinion of tesco used to be that they have good quality stuff at average prices, now their new ads are making me think of them like netto do u reckon thats intentional? or have i just missed the point entirely...

06-09-2004, 17:07	#2 (permalink)
pat jorge regula Join Date: Aug 2004 Location: B'ham/Leeds Posts: 4,764	um... __________________

06-09-2004, 18:54	#6 (permalink)
strawbleu Senior Member Join Date: May 2004 Location: Leeds, UK Posts: 274	Lidl is the new Tesco? (Tessa Cohen rolls in her plot...) __________________ Jon Eland :: StrawBleu Web Consultant Extraordinaire (and TMB accredited too, no less!)

06-09-2004, 19:06	#7 (permalink)
JiRaffe Ur mother's ur brother? Join Date: Jun 2003 Location: Liverpool Posts: 914	i may be wrong here, but i think tescos accounts for something ridiculous like 1 in every 8 pounds spent in britain. feel free to laugh in my face if i'm wrong __________________ ::: TC Magazine :::

07-09-2004, 04:49	#9 (permalink)
lucidcreations Part of the 3 out of 4 Join Date: Feb 2003 Location: cheshire Posts: 2,081	I get most of their marketing and pos stuff well before it comes out in the shops cos there is a PR company in Dublin called Lucid Creations (started after me) and I get loads of their clients sending stuff to whoever(at)lucidcreations.co.uk when their address is actually whoever@lucid-creations.co.uk. I used to spent the time to reply to each saying "you've sent this to the wrong address, please add a hyphen.." then it became "WRONG ADDRESS!". Now i just delete them after a brief read __________________ Jase

06-09-2004, 17:09	#3 (permalink)
stealthcow knocking heads Join Date: Jul 2003 Location: London, UK Posts: 1,889	yup, definately an ummmm what the fuck is he going on about topic, but, its something im curious about it and would like to hear the opinion of the top designers etc on this site

06-09-2004, 17:10	#4 (permalink)
oli Free Ring Ding™ Join Date: Feb 2003 Location: Manchester Posts: 9,502	Whatever thyre doing is working, their market share keeps increasing doesnt it.

06-09-2004, 17:21	#5 (permalink)
dazmataz "I use Lynx Africa" Join Date: Apr 2004 Location: sowf bux Posts: 77	its like tescos value stuff. two colour print, standard uniform design keeps costs down and looks cheap. it aint pretty and thats the genious of it, loads of people buy it.

07-09-2004, 04:27	#8 (permalink)
oli Free Ring Ding™ Join Date: Feb 2003 Location: Manchester Posts: 9,502	correct

07-09-2004, 04:59	#10 (permalink)
phatfoo Custom User Title Join Date: Aug 2004 Posts: 11	Is Tesco the same (more or less) as Wal-Mart in the US?

07-09-2004, 05:24	#11 (permalink)
JiRaffe Ur mother's ur brother? Join Date: Jun 2003 Location: Liverpool Posts: 914	similar. We have Asda as well though, which is owned by Walmart __________________ ::: TC Magazine :::

07-09-2004, 06:44	#12 (permalink)
weldo now with added beard Join Date: Mar 2004 Location: Liverpool Posts: 5,174	On a slightly different angle those Tesco ads (Prunella & Jane) are terrible anyway......and were voted No.1 (apparently) which goes to show the joint power of everyones Mum and Grandma...... __________________ fuck signatures

07-09-2004, 08:53	#13 (permalink)
stealthcow knocking heads Join Date: Jul 2003 Location: London, UK Posts: 1,889	actually, after watching the tesco ads, i probably will be inclined to shop there, as im a poor cheapo student :P

13-09-2004, 04:53	#14 (permalink)
sleepingfish css is for divs Join Date: Feb 2003 Location: Norwich Posts: 4,524	1st year Student diet: 20 Tesco value fish fingers (55p), Tesco value bread (9p) Tesco value cheese and Tesco value Coleslaw. Happy days.

13-09-2004, 04:54	#15 (permalink)
dan Iris Folder Join Date: Apr 2003 Location: smokey Posts: 2,672	nah mate, value bread 9p value beans 9p... and that super-size me guy thought he had it tough

13-09-2004, 05:03	#16 (permalink)
Stickman Dr. Lucien Sanchez Join Date: Mar 2003 Location: UK Posts: 5,625	KwikSave was nearer my halls so for a while it was No Frills for me. I think most of it was dogfood with new labels. Soon moved over to Tesco.

13-09-2004, 05:56	#18 (permalink)
Stickman Dr. Lucien Sanchez Join Date: Mar 2003 Location: UK Posts: 5,625	Yes, it tastes like chicken.

13-09-2004, 06:20	#19 (permalink)
sleepingfish css is for divs Join Date: Feb 2003 Location: Norwich Posts: 4,524	I'm only interested if its free range.

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Yahoo! Answers - Does anyone know where to find an image of the 'No frills' logo that Kwiksave, a UK supermarket, used to use?	This thread	Refback	14-05-2007 11:01

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