[tanned & sunny]

Hi everyone,

I've been a member a short time and love to view peoples work and sometimes give feed back.

I especially like looking at the brand ID designs as i think they can be really tricky to do and for me is the tell tale sign of a good designer.

The thing i seem to notice more than anything on here, is that when people create a logo they seem to go straight on there mac (or PC, but i'm guessing mac)!

Is this what everyone does???! I think it really shows in the finished piece.
Too many logo's with zero concept and very little thought at all.

So with this in mind - let's hear what everyone's process is from start to finish.

[Do Gooder]

sad but true a lot of folks just try to tart up text for a logo.



Personally, I can sometimes work straight into the computer.

But on the whole I couldn't work without an A2/A3 pad in front of my keyboard.

[Coops]

I've just done a hand drawn logotype. Pencil drew, scanned & traced it and everything. So there.

[tanned & sunny]

I just think its quite nieve for people to think that the perfect logo is more or less just there waiting for them in illustrator...

we're lucky enough to work in a creative industry and i think sometimes people forget the key word in there and bypass the ideas stage.

[tanned & sunny]

Originally Posted by Coops

I've just done a hand drawn logotype. Pencil drew, scanned & traced it and everything. So there.

GOOD!!!! Ten points! or more if you want them!
Now how many people would have gone in, picked Bradley hand ITC and then said "it looks hand written, I've finished!!!!".

I've read a few things in this forum abut the whole pricing thing, i think the reason is that people do stuff like that and de-value what we do.

[Coops]

This is nothing like Bradley Hand.

[Do Gooder]

good to see some craft.

(on an aside.. the first 'e' is just a baw hair too fat maybe?)

[Coops]

Yeah you're right, Hawk Eye Gooder. It will need some tidying up if they choose the concept - it's one of many rough initial concepts for a pitch...

[Do Gooder]

good luck.

we seem to be loosing every pitch we go for at the moment. scary monkeys.

[flamingmenudo]

I blame the web 2.0 aesthetic for the further downfall of thoughtful logos old and new. Modernized failures: AT&T, Chevron, UPS, Kodak, Xerox, etc.

[Coops]

Cheers man. It's between us and a rival local agency who we 'strongly dislike'...

[Do Gooder]

Originally Posted by Coops

Cheers man. It's between us and a rival local agency who we 'strongly dislike'...

oooh hard stares if you meet them in the clients reception on pitch day.

[Coops]

Nah - potential client's coming to see me!

[tanned & sunny]

Good luck Coops, Im sure it'll go well, the concept looks good, i agree the first e is a bit heavy though!

[Coops]

I like heavy e's.

[BlueSteel]

druggy

[Alexanda]

it's mental how deep the process is where i work. We can work for months even before putting pen to paper on any designs.

[Coops]

Originally Posted by BlueSteel

drugy

Ex 'druggy', thank you very much.

[Coops]

Originally Posted by Alexanda

it's mental how deep the process is where i work. We can work for months even before putting pen to paper on any designs.

Money to burn.

[BlueSteel]

Blame firefox, automatically changed the word.