[Sampson]

Curious, when you present a couple different logo explorations to a client via email do you give detailed explanations on each variation?

Or, how do you go about presenting them?

[Aibrean]

I don't get too detailed because they may see something else that in their brain works better than my explanation...kinda like seeing a Harry Potter movie before reading the book - the characters will always look in your head like how you first see them unless you read the book and imagine it first.

I would do subtle explanations like why you chose this style or color over that, what made you decide to play with text rather than a mark, etc.

[moof]

i always do smth like this.
ps. it is the last work

[Aibrean]

Yea but we can't read to get an idea of it lol.

[moof]

Yea but we can't read to get an idea of it lol.

sorry, but you not my client. you can guess

[arsholdings]

I would not go into detail. I would just tell them you have attached all versions for web and print.

[John Good]

Originally Posted by moof

last work

quit like it by the way

[illvibe]

If a logo needs a 300 word explanation, it's probably not doing its job very well. After all, when it's out in the big wide world no one else will ever get that explanation when they see it.

But I've found giving some rationale as to how you came the solution is important for the client to get a bit of context and to avoid the questions that get answered with 'yeah we know, we tried that' - trust us, it won't work.

[moof]

quit like it by the way

thank you