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OAweidah · 17-03-2008, 13:34

My friend is starting a consulting service for people in my hometown of hinsdale for the publics technological needs. He asked me to design a logo for him, so before I show him my rough draft, i wanted some opinions from people on this forum.

Larixk · 17-03-2008, 13:36

I missed the J

Benjamin · 17-03-2008, 15:02

Me too, the A, C and S are very clear, but the J disappears in the A... The kerning is also a bit odd in the logo. The C and S is cramped together, and the A seems a bit lonely to me...

minus brain · 17-03-2008, 22:44

Looks dated, like something I would read on the side of an old air conditioning unit. I'd restart.

OAweidah · 17-03-2008, 23:22

Dated isn't very helpful, what would you do to make it more modern. BTW i didn't want a 3 dimensional design as well as a complex logo because its ment for metal business card. Specifics would help

seen.to · 18-03-2008, 00:45

The J is hard to spot, definitely looks like an ACS logo when viewing the thumbnail.

Once you know that the J is there then the fact that J & A are joined and C & S are joined makes it read funny - like JA CS.

I can see what -brain is saying as well, could see this on an AC unit.

As far as advice as to how to make it more modern... sorry dude, that's what you're being paid for on this one. Try a few more concepts.

abbasinho · 18-03-2008, 11:47

I missed the J aswell.

You should really offer 3/4 drafts to give the client a choice and develop it from there. You've got more chance of him picking one of a selection of ideas - rather than you turning up and hoping he likes just that one.

Have a look around at some logo techniques, in terms of joining letters.
Do some sketches initially - don't waste you time doing the initial draft straight onscreen. I always start with a few sketches to get the brain ticking over. And if i'm stuck for ideas I get the pencil and paper out and doodle away for 15 mins, then back to the screen to make the ideas come alive! Sometimes you'll stumble across an idea by chance. Try a different colour for the icon and a different colour for the text.

Coops · 18-03-2008, 12:08

One logo is not enough. Also, try a few ideas where the letters are NOT joined together.

West · 25-03-2008, 14:59

I agree that the designer ought to have a wealth of ideas sketched out. However, it is not always necessary to present multiple options to the client.

17-03-2008, 13:34	#1 (permalink)
OAweidah Registered User Join Date: Mar 2008 Posts: 3	brand I.D Draft (comments wanted) My friend is starting a consulting service for people in my hometown of hinsdale for the publics technological needs. He asked me to design a logo for him, so before I show him my rough draft, i wanted some opinions from people on this forum. Attached Thumbnails

17-03-2008, 13:36	#2 (permalink)
Larixk Senior Member Join Date: Sep 2006 Location: Utrecht, Netherlands Posts: 933	I missed the J __________________

18-03-2008, 00:45	#6 (permalink)
seen.to unusual suspect ™ Join Date: Jul 2004 Location: DE, USA Posts: 2,710	The J is hard to spot, definitely looks like an ACS logo when viewing the thumbnail. Once you know that the J is there then the fact that J & A are joined and C & S are joined makes it read funny - like JA CS. I can see what -brain is saying as well, could see this on an AC unit. As far as advice as to how to make it more modern... sorry dude, that's what you're being paid for on this one. Try a few more concepts. __________________ [[proverbs and quotes]] [[blog]] [[work]] [[photowebby - some photo's by me]]

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17-03-2008, 15:02	#3 (permalink)
Benjamin Senior Member Join Date: Feb 2008 Location: Denmark Posts: 150	Me too, the A, C and S are very clear, but the J disappears in the A... The kerning is also a bit odd in the logo. The C and S is cramped together, and the A seems a bit lonely to me...

17-03-2008, 22:44	#4 (permalink)
minus brain balloon engineer Join Date: Feb 2008 Location: Washington, D.C. Posts: 94	Looks dated, like something I would read on the side of an old air conditioning unit. I'd restart.

17-03-2008, 23:22	#5 (permalink)
OAweidah Registered User Join Date: Mar 2008 Posts: 3	Dated isn't very helpful, what would you do to make it more modern. BTW i didn't want a 3 dimensional design as well as a complex logo because its ment for metal business card. Specifics would help

18-03-2008, 11:47	#7 (permalink)
abbasinho Branding Bitch Join Date: May 2007 Posts: 84	I missed the J aswell. You should really offer 3/4 drafts to give the client a choice and develop it from there. You've got more chance of him picking one of a selection of ideas - rather than you turning up and hoping he likes just that one. Have a look around at some logo techniques, in terms of joining letters. Do some sketches initially - don't waste you time doing the initial draft straight onscreen. I always start with a few sketches to get the brain ticking over. And if i'm stuck for ideas I get the pencil and paper out and doodle away for 15 mins, then back to the screen to make the ideas come alive! Sometimes you'll stumble across an idea by chance. Try a different colour for the icon and a different colour for the text.

18-03-2008, 12:08	#8 (permalink)
Coops Pops. Join Date: Aug 2007 Posts: 2,860	One logo is not enough. Also, try a few ideas where the letters are NOT joined together.

25-03-2008, 14:59	#9 (permalink)
West Registered User Join Date: Feb 2008 Posts: 12	I agree that the designer ought to have a wealth of ideas sketched out. However, it is not always necessary to present multiple options to the client.

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