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abbasinho · 09-03-2008, 06:04

I'm currently working with an audio visual company to create a new overall identity - beginning with the logo.

The colour and font was their choice, plus they've insisted that the Ltd part goes on - which I had originally tried to get them to shy away from.

Let me know what you think.

Ahrengot · 09-03-2008, 11:47

You need to work on kerning between A-V and O-l-O. "ltd" is going to be gone at small sizes, but i'm sure you're aware of that.

Overall it's okay.

minus brain · 09-03-2008, 14:55

Sigh. Another logo done in Helvetica.

minus brain · 09-03-2008, 15:07

Are you sure there isnt a way to stop them from using Helvetica?

The logo is a bit static and clinical; it also sort of looks like elevator buttons. I feel like you could go a more energetic route, because, while what you have isn't entirely devoid of movement, it just sort of sits there being fragile and twig-like. I want to step on it or crack it between my fingers.

But you did well not going the obvious and cliche route by using sound waves or something.

Just my personal take, of course.

The_optimist · 10-03-2008, 07:45

Like what you've done with the A and V - have you tried making the whole thing on one line as a horizontal logo?

abbasinho · 10-03-2008, 08:06

Thanks for this,

Unfortunately, I did a few versions of this logo with different typefaces and they went for that one.

Like i said before, they're adament they also want the 'ltd' part on there, but if i suggest that this will be lost at small sizes they might want to drop it.

The_optimist · 12-03-2008, 06:12

Er - haven't you just ripped off this existing logo?? tut tut!!

(fouth row down!)

.........

abbasinho · 12-03-2008, 06:29

If I was in the business of ripping off other peoples work coming on here isn't the best place to showcase it. I'm not that stupid.

Maerk · 12-03-2008, 06:40

Quote:

Originally Posted by abbasinho

Thanks for this,

Unfortunately, I did a few versions of this logo with different typefaces and they went for that one.

Simple solution, don't show anyone something you don't want them to pick. Because they WILL pick the one you hate

abbasinho · 12-03-2008, 08:01

I don't hate the logo with Helvetica, but I would've prefered them to use one of the others i sent them. Helvetica has, I admit, been done to death but that doesn't mean we should stop using it. Maybe i'll take your advice next time, or just never send anything out done in that particular font!

09-03-2008, 06:04	#1 (permalink)
abbasinho Branding Bitch Join Date: May 2007 Posts: 86	new logo design... your thoughts I'm currently working with an audio visual company to create a new overall identity - beginning with the logo. The colour and font was their choice, plus they've insisted that the Ltd part goes on - which I had originally tried to get them to shy away from. Let me know what you think. Attached Thumbnails

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09-03-2008, 11:47	#2 (permalink)
Ahrengot Registered User Join Date: Mar 2008 Location: Denmark Posts: 21	You need to work on kerning between A-V and O-l-O. "ltd" is going to be gone at small sizes, but i'm sure you're aware of that. Overall it's okay.

09-03-2008, 14:55	#3 (permalink)
minus brain balloon engineer Join Date: Feb 2008 Location: Washington, D.C. Posts: 94	Sigh. Another logo done in Helvetica.

09-03-2008, 15:07	#4 (permalink)
minus brain balloon engineer Join Date: Feb 2008 Location: Washington, D.C. Posts: 94	Are you sure there isnt a way to stop them from using Helvetica? The logo is a bit static and clinical; it also sort of looks like elevator buttons. I feel like you could go a more energetic route, because, while what you have isn't entirely devoid of movement, it just sort of sits there being fragile and twig-like. I want to step on it or crack it between my fingers. But you did well not going the obvious and cliche route by using sound waves or something. Just my personal take, of course.

10-03-2008, 07:45	#5 (permalink)
The_optimist Registered User Join Date: Mar 2008 Posts: 17	Like what you've done with the A and V - have you tried making the whole thing on one line as a horizontal logo?

10-03-2008, 08:06	#6 (permalink)
abbasinho Branding Bitch Join Date: May 2007 Posts: 86	Thanks for this, Unfortunately, I did a few versions of this logo with different typefaces and they went for that one. Like i said before, they're adament they also want the 'ltd' part on there, but if i suggest that this will be lost at small sizes they might want to drop it.

12-03-2008, 06:12	#7 (permalink)
The_optimist Registered User Join Date: Mar 2008 Posts: 17	Er - haven't you just ripped off this existing logo?? tut tut!! (fouth row down!) .........

12-03-2008, 06:29	#8 (permalink)
abbasinho Branding Bitch Join Date: May 2007 Posts: 86	If I was in the business of ripping off other peoples work coming on here isn't the best place to showcase it. I'm not that stupid.

12-03-2008, 08:01	#10 (permalink)
abbasinho Branding Bitch Join Date: May 2007 Posts: 86	I don't hate the logo with Helvetica, but I would've prefered them to use one of the others i sent them. Helvetica has, I admit, been done to death but that doesn't mean we should stop using it. Maybe i'll take your advice next time, or just never send anything out done in that particular font!

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