Web Design Forums

Basheer · 18-02-2008, 10:42

First of all, I've always wanted my logo to have something to do with keywords such as "new", "organic", "green". Since I wasn't able to come up with any good ideas directly regarding the name of my site, "Inkflare", I went ahead with the aforementioned idea. So if you happen to have any cool ideas for a different type of logo, by all means, tell me. It also might help to know that this is for a web design company.My Personal Logo Conundrum & Crtiques

The main point of my posting here, however, is that I cannot decide between two iterations of the logo and either way, I would be happy.

So a) Which do you think I should use? b)Why? and c) Do you have any suggestions?

This one has the name and the logo in one piece.

This one has the name separate from the logo.

Mongoose · 19-02-2008, 03:48

I'd vote for the first one as a main logo. I really like your coors. Maybe try sticking the plant thing to the side of the text? Or else incorporate it elsewhere in your design.

JonoMarshall · 19-02-2008, 04:06

The first one reads "inkf lare", you'll need to sort that out.

Also do you want your name to be ink "flare" (def: bright light/flame/emergency thingy) or do you want it to be ink "flair" (def: special, instinctive, stylish)?

illvibe · 19-02-2008, 04:33

Yep, go for the first one. The second is ok, but looks like 2 different things rather than one. Also agree with Jono's points. The 'l' in flare looks a little like an 'r' too.

Benjamin · 19-02-2008, 06:14

In your second design, inkflare looks a lot better due to the better kerning. I also think that the "l" in the first design is way too styled... secon design best, if you remove the the sprouting bean.... but, I dont really feel like the organic green look fits to the name "Inkflare"... "Inkflare" sounds more dark and agressive to me...

Hunch · 19-02-2008, 07:10

I kinda like the bean. In the first one, the l looks like a t at a glance.

Basheer · 20-02-2008, 20:37

Thanks for all the comments

I'll post an update soon.

Basheer · 13-03-2008, 01:13

So I pretty much dropped the "organic" feeling since I agree that it doesn't match the name. I was thinking about things that go with the words "ink" and "flare" and I landed on a 1940's/50's script feel. What do you guys think?

Paddy · 13-03-2008, 01:36

I'm with Jono in that I think you really mean flair, not flare. I hope you haven't bought any domains yet.

I think the new version is actually a bit of a step backwards. It's a style that has become a bit over used in recent times. It reminds me a lot of the logos for sites like krop and Veer, and also the Unilever brand.

I quite liked the typography of the second image you posted and in my opinion you should be working to develop that idea further. Maybe take the theme in a slightly different direction. The ‘ink’ part of the name has a lot of connotations you could work with.

Basheer · 13-03-2008, 02:34

First of all, I hadn't heard of Krop until today so I checked it out and it looks like a really useful link, thanks

On the other hand, the reason I chose flare over flair is tied to my original school of thought. Well here was my thought process for coming up with the name and why I think flare fits better:

What is the heart of Design?

I think the heart of design is, after sitting for a few hours with a blank notebook open staring across the street at random passerby, the sudden burst of creativity that sparks an influx of sketching into that same notebook.

The Random House Unabridged Dictionary states:

Quote:

flare: v. to start up or burst out in sudden, fierce activity, passion, etc.

So "flare" fits the sudden burst and "ink" fits the sketching and when you put the two together, you get "inkflare".

The reason why I went with the now-not-so-uncommon(thanks for the headsup) script feel to the type is because it is

informal
personal
stylized
sketching --> handwritten
at least for me, when I have an idea, I tend to write hurridly. My "speed" writing set of choice is cursive.

However, I do understand that the nature of using just a script type will cause other logos to look similar. I am working on an accompanying, yet separate, simple, illustration/mark.

boblebob · 05-04-2008, 18:20

i prefer the first one

flamingmenudo · 08-04-2008, 02:13

New one is no good. There are too many script logotypes floating around already. In particular, it reminds me of veer.com's logo. Make sure when designing to ask yourself whether the logo is good enough to hold up being in one color and at a small size. If the answer is yes to both, you're on to something.

18-02-2008, 10:42	#1 (permalink)
Basheer Registered User Join Date: Feb 2008 Posts: 4	My Personal Logo Conundrum & Crtiques First of all, I've always wanted my logo to have something to do with keywords such as "new", "organic", "green". Since I wasn't able to come up with any good ideas directly regarding the name of my site, "Inkflare", I went ahead with the aforementioned idea. So if you happen to have any cool ideas for a different type of logo, by all means, tell me. It also might help to know that this is for a web design company.My Personal Logo Conundrum & Crtiques The main point of my posting here, however, is that I cannot decide between two iterations of the logo and either way, I would be happy. So a) Which do you think I should use? b)Why? and c) Do you have any suggestions? This one has the name and the logo in one piece. This one has the name separate from the logo.

13-03-2008, 01:13	#8 (permalink)
Basheer Registered User Join Date: Feb 2008 Posts: 4	So I pretty much dropped the "organic" feeling since I agree that it doesn't match the name. I was thinking about things that go with the words "ink" and "flare" and I landed on a 1940's/50's script feel. What do you guys think? Last edited by Basheer : 14-03-2008 at 20:40.

13-03-2008, 01:36	#9 (permalink)
Paddy Grammar Deputy Join Date: May 2005 Location: Béal Feirste Posts: 1,202	I'm with Jono in that I think you really mean flair, not flare. I hope you haven't bought any domains yet. I think the new version is actually a bit of a step backwards. It's a style that has become a bit over used in recent times. It reminds me a lot of the logos for sites like krop and Veer, and also the Unilever brand. I quite liked the typography of the second image you posted and in my opinion you should be working to develop that idea further. Maybe take the theme in a slightly different direction. The ‘ink’ part of the name has a lot of connotations you could work with. __________________ What's Rock Music?

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19-02-2008, 03:48	#2 (permalink)
Mongoose Senior Member Join Date: Oct 2007 Location: Olympia, WA Posts: 150	I'd vote for the first one as a main logo. I really like your coors. Maybe try sticking the plant thing to the side of the text? Or else incorporate it elsewhere in your design.

19-02-2008, 04:06	#3 (permalink)
JonoMarshall Day-Glo Jazz Monkey Join Date: Mar 2007 Location: Shoreditch, London Posts: 1,129	The first one reads "inkf lare", you'll need to sort that out. Also do you want your name to be ink "flare" (def: bright light/flame/emergency thingy) or do you want it to be ink "flair" (def: special, instinctive, stylish)?

19-02-2008, 04:33	#4 (permalink)
illvibe say werd. Join Date: Oct 2004 Location: Japan Posts: 1,274	Yep, go for the first one. The second is ok, but looks like 2 different things rather than one. Also agree with Jono's points. The 'l' in flare looks a little like an 'r' too.

19-02-2008, 06:14	#5 (permalink)
Benjamin Senior Member Join Date: Feb 2008 Location: Denmark Posts: 151	In your second design, inkflare looks a lot better due to the better kerning. I also think that the "l" in the first design is way too styled... secon design best, if you remove the the sprouting bean.... but, I dont really feel like the organic green look fits to the name "Inkflare"... "Inkflare" sounds more dark and agressive to me...

19-02-2008, 07:10	#6 (permalink)
Hunch Grumpy old man Join Date: Oct 2007 Location: North Japan Posts: 1,700	I kinda like the bean. In the first one, the l looks like a t at a glance.

20-02-2008, 20:37	#7 (permalink)
Basheer Registered User Join Date: Feb 2008 Posts: 4	Thanks for all the comments I'll post an update soon.

05-04-2008, 18:20	#11 (permalink)
boblebob Registered User Join Date: Apr 2008 Posts: 25	i prefer the first one

08-04-2008, 02:13	#12 (permalink)
flamingmenudo Registered Dordler Join Date: Oct 2007 Location: USA Posts: 133	New one is no good. There are too many script logotypes floating around already. In particular, it reminds me of veer.com's logo. Make sure when designing to ask yourself whether the logo is good enough to hold up being in one color and at a small size. If the answer is yes to both, you're on to something.

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