Web Design Forums

Hunch · 17-02-2008, 21:05

An important client has forwarded me this proposed logo for me to comment on (it's not something I designed). I normally do most of his design work, but this one is a joint-venture, so his business partners have had this one made. It's for an wireless urban network company (i.e. providing free wireless anywhere in a metropolitan area).

Edit: Logo removed to avoid it getting back to the wrong people.

I'm not going to post my own thoughts, because I want to get unbiased comments from the crowd. Something looks weirdly familiar about it, but I've done a few searches and haven't turned up anything similar yet. This is the only size I have.

Herr Kurm · 17-02-2008, 21:19

awful. The colours... shitbrown and blue...

And that x seems very familiar to me too!

illvibe · 17-02-2008, 22:12

really not a fan. don't like the typeface or the colours. It's just so standard and uninspiring. It also leaves a slightly impractical footprint being so wide and narrow.

JonoMarshall · 18-02-2008, 04:16

Forgettable, unoriginal and awkward.

steveb · 18-02-2008, 05:59

Bland and predictable. Suits a wireless urban network company right down to the ground.
I'm wondering how much opposition there is in Japan to the ever increasing use of romaji. Last week there was outrage against the use of English in Finland when a net services company launched a campaign "Enlarge your laajakaista"

Laaja=broad, kaista=(traffic) lane, pathway

Hunch · 18-02-2008, 06:17

Thanks guys - that's pretty much what I was after.

To answer your question Steve, in Japan it's more a case of "How much English can we have, and could we possibly squeeze in some more please?"

It's getting harder and harder to find a Japanese company with their logo in Japanese these days. Quite often Japanese ads will have completely meaningless slogans which make no sense at all, simply because they like the typographic effect of English words. Even big corporations rarely bother to get their English copy checked for grammatical accuracy, hence the rise of Engrish.

Benjamin · 19-02-2008, 07:24

I agree with the above posts, this logo doesent work at all... the colour palette is ugly, and the "x" made of dots is horrible... It reminds me of a dutch public transportation company called "Connexxion", but their logo works really well. First time I saw it was in a book called "Branding: From breif to finished solution" by Mono Design, where there was a chapter about the fusion of two public transportation companies, which became "Connexxion"...

Limbo · 19-02-2008, 07:56

Ripped

Connexion by Boeing - Wikipedia, the free encyclopedia

Hunch · 19-02-2008, 08:05

THANK YOU THANK YOU THANK YOU!

Limbo - you're a fucking star mate! I knew I'd seen it somewhere. Must have been on a flight. Someone's going to get their ass kicked I think.

seen.to · 19-02-2008, 08:26

WOW! Clever of them to steal it from a small company that nobody has ever heard of. Will be interested to hear what happens to the other 'designers'.

Limbo · 19-02-2008, 08:41

Right on hunch - drop some pain.

Benjamin · 19-02-2008, 09:36

Well spotted Limbo!

Coops · 19-02-2008, 09:42

Haha!

Do Gooder · 19-02-2008, 09:43

Do Gooder · 19-02-2008, 09:43

hahahahahahaha ha!

Coops · 19-02-2008, 09:45

Hhhhaaaaaaa Hhhahah Hahah Ahhahahhahahahhahahaha!

Ha!

Do Gooder · 19-02-2008, 09:51

JonoMarshall · 19-02-2008, 10:02

Hee hee.

Limbo · 19-02-2008, 10:08

designneverdies · 19-02-2008, 11:09

AH HA (alan partridge stylee!)

17-02-2008, 21:05	#1 (permalink)
Hunch Grumpy old man Join Date: Oct 2007 Location: North Japan Posts: 1,428	New company logo An important client has forwarded me this proposed logo for me to comment on (it's not something I designed). I normally do most of his design work, but this one is a joint-venture, so his business partners have had this one made. It's for an wireless urban network company (i.e. providing free wireless anywhere in a metropolitan area). Edit: Logo removed to avoid it getting back to the wrong people. I'm not going to post my own thoughts, because I want to get unbiased comments from the crowd. Something looks weirdly familiar about it, but I've done a few searches and haven't turned up anything similar yet. This is the only size I have. Last edited by Hunch : 26-02-2008 at 19:01.

17-02-2008, 21:19	#2 (permalink)
Herr Kurm bloody peasant Join Date: Dec 2006 Location: Tallinn, Estonia Posts: 2,649	awful. The colours... shitbrown and blue... And that x seems very familiar to me too! __________________ refreshed portfolio

18-02-2008, 05:59	#5 (permalink)
steveb 389 ppm and rising Join Date: Aug 2005 Location: Järvenpää, Finland Posts: 4,107	Bland and predictable. Suits a wireless urban network company right down to the ground. I'm wondering how much opposition there is in Japan to the ever increasing use of romaji. Last week there was outrage against the use of English in Finland when a net services company launched a campaign "Enlarge your laajakaista" Laaja=broad, kaista=(traffic) lane, pathway __________________ My free fonts www.utfi.net

19-02-2008, 07:56	#8 (permalink)
Limbo On yer bike... Join Date: Feb 2005 Posts: 4,951	Ripped Connexion by Boeing - Wikipedia, the free encyclopedia __________________ CSS Search Engine

19-02-2008, 08:26	#10 (permalink)
seen.to unusual suspect ™ Join Date: Jul 2004 Location: DE, USA Posts: 2,700	WOW! Clever of them to steal it from a small company that nobody has ever heard of. Will be interested to hear what happens to the other 'designers'. __________________ [[proverbs and quotes]] [[blog]] [[work]] [[photowebby - some photo's by me]]

17-02-2008, 22:12	#3 (permalink)
illvibe say werd. Join Date: Oct 2004 Location: Japan Posts: 1,259	really not a fan. don't like the typeface or the colours. It's just so standard and uninspiring. It also leaves a slightly impractical footprint being so wide and narrow.

18-02-2008, 04:16	#4 (permalink)
JonoMarshall Day-Glo Jazz Monkey Join Date: Mar 2007 Location: Shoreditch, London Posts: 1,111	Forgettable, unoriginal and awkward.

18-02-2008, 06:17	#6 (permalink)
Hunch Grumpy old man Join Date: Oct 2007 Location: North Japan Posts: 1,428	Thanks guys - that's pretty much what I was after. To answer your question Steve, in Japan it's more a case of "How much English can we have, and could we possibly squeeze in some more please?" It's getting harder and harder to find a Japanese company with their logo in Japanese these days. Quite often Japanese ads will have completely meaningless slogans which make no sense at all, simply because they like the typographic effect of English words. Even big corporations rarely bother to get their English copy checked for grammatical accuracy, hence the rise of Engrish.

19-02-2008, 07:24	#7 (permalink)
Benjamin Senior Member Join Date: Feb 2008 Location: Denmark Posts: 150	I agree with the above posts, this logo doesent work at all... the colour palette is ugly, and the "x" made of dots is horrible... It reminds me of a dutch public transportation company called "Connexxion", but their logo works really well. First time I saw it was in a book called "Branding: From breif to finished solution" by Mono Design, where there was a chapter about the fusion of two public transportation companies, which became "Connexxion"...

19-02-2008, 08:05	#9 (permalink)
Hunch Grumpy old man Join Date: Oct 2007 Location: North Japan Posts: 1,428	THANK YOU THANK YOU THANK YOU! Limbo - you're a fucking star mate! I knew I'd seen it somewhere. Must have been on a flight. Someone's going to get their ass kicked I think.

19-02-2008, 08:41	#11 (permalink)
Limbo On yer bike... Join Date: Feb 2005 Posts: 4,951	Right on hunch - drop some pain. __________________ CSS Search Engine

19-02-2008, 09:36	#12 (permalink)
Benjamin Senior Member Join Date: Feb 2008 Location: Denmark Posts: 150	Well spotted Limbo!

19-02-2008, 09:42	#13 (permalink)
Coops Pops. Join Date: Aug 2007 Posts: 2,790	Haha!

19-02-2008, 09:43	#14 (permalink)
Do Gooder Join Date: May 2007 Posts: 4,196	ha! __________________ anti social marketing

19-02-2008, 09:43	#15 (permalink)
Do Gooder Join Date: May 2007 Posts: 4,196	hahahahahahaha ha! __________________ anti social marketing

19-02-2008, 09:45	#16 (permalink)
Coops Pops. Join Date: Aug 2007 Posts: 2,790	Hhhhaaaaaaa Hhhahah Hahah Ahhahahhahahahhahahaha! Ha!

19-02-2008, 09:51	#17 (permalink)
Do Gooder Join Date: May 2007 Posts: 4,196	Mmm __________________ anti social marketing

19-02-2008, 10:02	#18 (permalink)
JonoMarshall Day-Glo Jazz Monkey Join Date: Mar 2007 Location: Shoreditch, London Posts: 1,111	Hee hee.

19-02-2008, 10:08	#19 (permalink)
Limbo On yer bike... Join Date: Feb 2005 Posts: 4,951	ho __________________ CSS Search Engine

19-02-2008, 11:09	#20 (permalink)
designneverdies wannabe Join Date: May 2007 Location: Aberdeen, Scotland Posts: 1,501	AH HA (alan partridge stylee!) __________________ If your colours are starting to run, let them all run, run away from you. Flux - Bloc Party Design Never Dies A message to newcomers. This is not google. Before you ask us here why not try typing it into google. 60% of the time it works every time.

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