Web Design Forums

emil · 08-01-2008, 02:27

why?

I'm glad the ugly symbol didn't make it onto wacom tablets, I wonder if this will make it to the copiers...

http://www.nytimes.com/2008/01/07/bu...l?ref=business
Xerox Corporation News Release

joey · 08-01-2008, 03:16

The type treatment isn't terrible, but the mark is just plain aweful!

steveb · 08-01-2008, 03:18

It's a Danish beachball. Very poor design, obviously the result of many committees!

Maerk · 08-01-2008, 04:50

Hehe they were meant to be about to give us the new brand when I last worked on something for them at my old place, thats a year ago

So that's at least a year of committees.

I hate the beachball, but everything else feels like a huge overdue leap forward, their old branding was utterly dire.

cocknose · 08-01-2008, 05:02

design by committee always makes me laugh... the Mark does look like an after thought next to the type!

emil · 08-01-2008, 05:10

Quote:

Originally Posted by nyt

“The Internet, sponsorships, all kinds of 3D icons — none of that existed when Xerox adopted its old logo,” said Maryann J. Stump, senior director of brand strategy for Interbrand. “And you can do animation with a symbol that you just can’t do with a wordmark.”

This is what makes me laugh. FFS. That's not a ball btw, it's flat like a shirt button.

steveb · 08-01-2008, 05:14

Qué? Flat? Emil, what have you been smoking?

emil · 08-01-2008, 05:18

the dark red to lighter red gradient is centred, whilst the light comes from top right. the clash between light and shadow makes it look flat (under the x)

Herr Kurm · 08-01-2008, 05:19

Im speechless.

Maerk · 08-01-2008, 05:23

Quote:

Originally Posted by emil

This is what makes me laugh. FFS. That's not a ball btw, it's flat like a shirt button.

Ah my bad, I have an aversion to reading press releases about branding by the companies themselves, it's full of so much ego stroking and gibberish it's usually very painful

Sounds it too, you can animate a ball, good rationale I have to admit. *cough*feeble*cough*

Larixk · 08-01-2008, 05:34

who did this?
In house designers, or Wolff Olins again?

emil · 08-01-2008, 05:36

Interbrand did it.

Coops · 08-01-2008, 05:57

Emil - don't you think you ought to change your avatar now man?

emil · 08-01-2008, 06:03

Hah no time for a new one yet.

cocknose · 08-01-2008, 06:29

Quote:

Originally Posted by emil

Interbrand did it.

well give Alex a slap then!!!

emil · 08-01-2008, 07:19

There, I changed it. (It's from a current project)

chazthetic · 08-01-2008, 08:27

I was just going to make this post.

The type is an improvement, but holy crap that mark is awful!!

Toney · 20-01-2008, 22:23

HOw come you make it look like Xbox??

corsicanu · 01-02-2008, 12:41

it's an X-Men belt lollipop. So web 2.0 and cool!!!

corsicanu · 01-02-2008, 13:04

<a href="http://www.underconsideration.com/brandnew/archives/xerox_the_very_very_very_shiny.php" target="_self"> Xerox New Logo Discussion </a>

08-01-2008, 02:27	#1 (permalink)
emil dt immigrant Join Date: Nov 2004 Location: Bucharest - Romania Posts: 6,493	xerox new logo why? I'm glad the ugly symbol didn't make it onto wacom tablets, I wonder if this will make it to the copiers... http://www.nytimes.com/2008/01/07/bu...l?ref=business Xerox Corporation News Release Attached Thumbnails __________________ SECURITY Q X R

08-01-2008, 03:16	#2 (permalink)
joey Joey™ Join Date: Feb 2007 Location: California Posts: 1,076	The type treatment isn't terrible, but the mark is just plain aweful! __________________ Something here very soon.

08-01-2008, 03:18	#3 (permalink)
steveb 389 ppm and rising Join Date: Aug 2005 Location: Järvenpää, Finland Posts: 4,147	It's a Danish beachball. Very poor design, obviously the result of many committees! __________________ My free fonts www.utfi.net

08-01-2008, 04:50	#4 (permalink)
Maerk Doodler. Join Date: Dec 2006 Location: Manchester, UK Posts: 1,333	Hehe they were meant to be about to give us the new brand when I last worked on something for them at my old place, thats a year ago So that's at least a year of committees. I hate the beachball, but everything else feels like a huge overdue leap forward, their old branding was utterly dire. __________________ sreski & scrapbook.sreski

08-01-2008, 05:02	#5 (permalink)
cocknose Banned™ Join Date: Aug 2004 Location: Hong Kong Posts: 3,138	design by committee always makes me laugh... the Mark does look like an after thought next to the type! __________________ Facebook me!

08-01-2008, 05:14	#7 (permalink)
steveb 389 ppm and rising Join Date: Aug 2005 Location: Järvenpää, Finland Posts: 4,147	Qué? Flat? Emil, what have you been smoking? __________________ My free fonts www.utfi.net

08-01-2008, 05:18	#8 (permalink)
emil dt immigrant Join Date: Nov 2004 Location: Bucharest - Romania Posts: 6,493	the dark red to lighter red gradient is centred, whilst the light comes from top right. the clash between light and shadow makes it look flat (under the x) Attached Thumbnails __________________ SECURITY Q X R Last edited by emil : 08-01-2008 at 05:35.

08-01-2008, 05:19	#9 (permalink)
Herr Kurm bloody peasant Join Date: Dec 2006 Location: Tallinn, Estonia Posts: 2,649	Im speechless. __________________ refreshed portfolio

08-01-2008, 05:34	#11 (permalink)
Larixk Senior Member Join Date: Sep 2006 Location: Utrecht, Netherlands Posts: 933	who did this? In house designers, or Wolff Olins again? __________________

08-01-2008, 05:36	#12 (permalink)
emil dt immigrant Join Date: Nov 2004 Location: Bucharest - Romania Posts: 6,493	Interbrand did it. __________________ SECURITY Q X R

08-01-2008, 05:57	#13 (permalink)
Coops Pops. Join Date: Aug 2007 Posts: 2,870	Emil - don't you think you ought to change your avatar now man?

08-01-2008, 06:03	#14 (permalink)
emil dt immigrant Join Date: Nov 2004 Location: Bucharest - Romania Posts: 6,493	Hah no time for a new one yet. __________________ SECURITY Q X R

08-01-2008, 07:19	#16 (permalink)
emil dt immigrant Join Date: Nov 2004 Location: Bucharest - Romania Posts: 6,493	There, I changed it. (It's from a current project) __________________ SECURITY Q X R

08-01-2008, 08:27	#17 (permalink)
chazthetic Fucking Awesome Join Date: Feb 2007 Location: Orlando, Fl Posts: 297	I was just going to make this post. The type is an improvement, but holy crap that mark is awful!!

20-01-2008, 22:23	#18 (permalink)
Toney Senior Member Join Date: Aug 2003 Posts: 173	HOw come you make it look like Xbox??

01-02-2008, 12:41	#19 (permalink)
corsicanu Registered User Join Date: Feb 2008 Posts: 24	it's an X-Men belt lollipop. So web 2.0 and cool!!!

01-02-2008, 13:04	#20 (permalink)
corsicanu Registered User Join Date: Feb 2008 Posts: 24	<a href="http://www.underconsideration.com/brandnew/archives/xerox_the_very_very_very_shiny.php" target="_self"> Xerox New Logo Discussion </a>

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