Old 14-10-2007, 02:19   #1 (permalink)
Lebastard
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Archbrook logo, need help

logos made for Archbrook capital management

The brief was: arch, brook, arch with a brook.... 2 swoosh (symbolize corporate and pesonal management)

So far the options that i did dont satisfy me, the 1,3,5 option looks like lego's, and the swoosh's are so an outdated style...

i like the 7 option, clean, corpo , nice font, but its kinda simple...

What do you think? some ideas would be great!

Last edited by Lebastard : 28-01-2008 at 00:24.
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Old 14-10-2007, 04:27   #2 (permalink)
Do Gooder
 
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if swoosh's are what the clients after... no 4 looks the neatest to me. but yep, swooshy bits look dated.
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Old 14-10-2007, 04:49   #3 (permalink)
MJ07
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Like 2 or 6
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Old 14-10-2007, 05:07   #4 (permalink)
Do Gooder
 
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to get the arch, brook and swoosh concepts shoehorned in.. you could try playing with a reflection of an arch in water to get yo two swooshes.

this is super rough.. just using any old font and (brackets) for the arch.
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Old 14-10-2007, 05:31   #5 (permalink)
another™
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to be honest, i think 1 or 7 works best. you can always say to them as their designer who knows what looks good and that, that swooshes are horrible.

see here:
The Shitty Internet Logo Museum v2
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Old 14-10-2007, 09:42   #6 (permalink)
mirekulous
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like 6. maybe just eliminate the middle layer in the mark; change it KO for separation.. try as 2 color logo.. check veer/t26/emigre for better typeface? this one feels kinda dated
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Old 14-10-2007, 19:18   #7 (permalink)
Scott
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tell nike the swoosh is crap.
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Old 21-11-2007, 15:53   #8 (permalink)
jaems
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I like number 7. Simple with only a subtle hint of the swoosh.
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Old 21-11-2007, 21:02   #9 (permalink)
willpower935
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Im not gonna lie, I like them all ALOT! If i had to choose my fav. I'd go with 4 or 6
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Old 22-11-2007, 07:06   #10 (permalink)
Spooky
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1 and 6 for me.
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Old 22-11-2007, 07:49   #11 (permalink)
Anxious
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2 or 7 for me. Really like 2.

Just realised this thread is a bit old. Whoops!
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Old 22-11-2007, 08:41   #12 (permalink)
Spooky
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Bah! Suckered by an old post bump!
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Old 15-12-2007, 19:30   #13 (permalink)
Rinse
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7 for sure for me
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