[sean_r]

What do you guys think then? Smart move, great article here by Ben Terret

[cocknose]

how it should be!

[d*d]

not exactly a major overhaul is it

[Do Gooder]

back to basics. good.

[sean_r]

It's drawing on their Heritage and brand equity. That's gonna stand out so much against the other shouty-try-hard cans. That's all it needs, confidence. I like

[d*d]

I agree with the article, but the marketing managers will be looking to justify their existence so they'll start adding crap to the cans again. Also a lot of the shit on the cans in the pictures is promotional stuff - that'll come back again soon enough

[Paul]

i'm thirsty

[centro]

i want coke

[sean_r]

Originally Posted by d*d

I agree with the article, but the marketing managers will be looking to justify their existence so they'll start adding crap to the cans again. Also a lot of the shit on the cans in the pictures is promotional stuff - that'll come back again soon enough

yeah! My fave response

Heh. I'd say that it's the more likely it's the marketing team who are the wankers, and the designers just lack the balls to stand up to them. And I guess a lack of balls would make wanking pretty pointless. Or perhaps just endless... there'd certainly be friction burns.

[sub]

Old design(s) didn't bother me tbh. I like both the old arty style and 'back to basics' packaging equally.

Although the idea behind stripping everything back to a minimum is theoretically a good one it pretty much just says 'SUGAR' to me.

[nightingale2k1]

I love the black one .. but the diet one ... not too cool, looks like fatty coke lol

[Herr Kurm]

nice, really like it.

[neka]

Don't like the diet one, red on grey doesn't do it for me.

[Eon]

i love the classic and diet. they shoud never use other design on them. zero i'm not quite sure.

[Anxious]

Good choice.

I hate it when a can is covered in some celebrity or competition. Glad to see they're sticking with the original brand - it's brilliant.

[Evan W Smith]

Have these made it to stores, or what? I thought they had em out already, and then almost immediately after I saw some cans with hippy crap all over em, but those might have been older.

[Maerk]

Dont think its happened yet.

Actually just to be controversial, I agree with Sub, the old overfussy intense detailing didn't bother me (hated them when they got covered with offers ans prizes and rubbish obviously) but I didn't mind the illustrative half toning and craziness going on.

It's been said that doing that made it look more generic and more like supermarket own brands, but I don't agree, the own brands are more bobby basic and simpler, the detailed coke stuff looked like almost a watermark of authenticity, there was no replicating it in other brands. It did dilute the strength of the identities themselves though, so I can definitely see the merits of this.

Or maybe I've just not seen the direct rip offs of the detailed styling.

Don't like the coke zero one though, but thats the actual ident i dislike.

[mocremilo]

I just bought a Coke from the machine here. I don't even really like it that much...what just happened?

[dcypher.co.uk]

going back to basics is a good move.

also really like the black can.