Web Design Forums

Michael Gilbert · 31-01-2007, 15:50

Hey fellow Designers,

I was wondering if anyone can give me some sort of inspiration for a logo that i am creating.

The company name is... wait for it!..................Direct Caskets, a company which sells caskets aimed at cat and dog owners and also Pet Cemetries (who will then sell them to the pet owner). So its aimed at two very different consumers.

Yes i know, this isn't your average kind of client!
Thats why i am asking for some kind of help!

Do you think it will need two identities?
One aimed at the pet owners and one aimed at the Pet cemetries.

Fonts?

Any feedback will be much apreciated!

M Gilbert

D856C · 31-01-2007, 20:10

I would suggest against two identities. Also, there's may be an unfortunate tendency to try something cute. Resist this urge.

First thing to try would be a logotype, just the typography of the name.

gkwinspired · 31-01-2007, 22:01

The key to this one is like the above reply - stay professional and don't do something cutsy. I through something together - just an idea for you to start from and get some talking going. I think that you should focus on the direct - because isn't that the main thing that sets them apart. So here is my quick logo setup:

Hope some of this helps.

--
Greg

Intrinzik.v2 · 31-01-2007, 22:58

its all about the font with this type of company, definatly dont do anything cute because that gives off the wrong idea. Just some straight type face would work.
Good (Personal Opinion)

Amazing (Personal Opinion

)

Its all about color (or lack there of) and typeface. If you do plan on using colors try using deep reds or purples (almost black)

gkwinspired · 02-02-2007, 16:50

I think you should go with the pinkish yellow colors Intrinzik posted - THAT WOULD BE GREAT! "That's right we are a 1970's retro Animal Cemetery Casket discount company. We get it there quick or your money back!"
LOL. I do agree with him on the type face and color choices though.

--
Greg

Michael Gilbert · 05-02-2007, 04:24

Thanks guys for your input, your suggestions have been very helpfull!

kwills · 07-02-2007, 12:06

So what did you come up with ???

datahound · 07-02-2007, 12:09

What about upright dog and cat shaped coffins lined up on different sizes perhaps with a little hamster size one on the end?

John Good · 07-02-2007, 12:36

maybe I would use a good old tree

Stohkt · 17-02-2007, 22:40

31-01-2007, 15:50	#1 (permalink)
Michael Gilbert GilB Join Date: Jan 2007 Location: Cobham, Surrey Posts: 2	Tricky One! Hey fellow Designers, I was wondering if anyone can give me some sort of inspiration for a logo that i am creating. The company name is... wait for it!..................Direct Caskets, a company which sells caskets aimed at cat and dog owners and also Pet Cemetries (who will then sell them to the pet owner). So its aimed at two very different consumers. Yes i know, this isn't your average kind of client! Thats why i am asking for some kind of help! Do you think it will need two identities? One aimed at the pet owners and one aimed at the Pet cemetries. Fonts? Any feedback will be much apreciated! M Gilbert

31-01-2007, 22:01	#3 (permalink)
gkwinspired Come on IE - GO GECKO! Join Date: Jan 2007 Location: Wasilla, Alaska Posts: 93	Focus on the Direct The key to this one is like the above reply - stay professional and don't do something cutsy. I through something together - just an idea for you to start from and get some talking going. I think that you should focus on the direct - because isn't that the main thing that sets them apart. So here is my quick logo setup: Hope some of this helps. -- Greg

31-01-2007, 22:58	#4 (permalink)
Intrinzik.v2 NeverFuckWithoutaRubber Join Date: Nov 2006 Location: Monticello In Posts: 259	its all about the font with this type of company, definatly dont do anything cute because that gives off the wrong idea. Just some straight type face would work. Good (Personal Opinion) Amazing (Personal Opinion ) Its all about color (or lack there of) and typeface. If you do plan on using colors try using deep reds or purples (almost black) Attached Thumbnails

05-02-2007, 04:24	#6 (permalink)
Michael Gilbert GilB Join Date: Jan 2007 Location: Cobham, Surrey Posts: 2	Thanks Thanks guys for your input, your suggestions have been very helpfull!

07-02-2007, 12:09	#8 (permalink)
datahound Spare Parts Join Date: Jan 2005 Location: Bracknell Forest Posts: 4,717	What about upright dog and cat shaped coffins lined up on different sizes perhaps with a little hamster size one on the end? __________________ poochmedia \| Computer Spare Parts \| Computer & Telephone Disposals

31-01-2007, 20:10	#2 (permalink)
D856C Information Designer Join Date: Jan 2007 Posts: 54	I would suggest against two identities. Also, there's may be an unfortunate tendency to try something cute. Resist this urge. First thing to try would be a logotype, just the typography of the name.

02-02-2007, 16:50	#5 (permalink)
gkwinspired Come on IE - GO GECKO! Join Date: Jan 2007 Location: Wasilla, Alaska Posts: 93	I think you should go with the pinkish yellow colors Intrinzik posted - THAT WOULD BE GREAT! "That's right we are a 1970's retro Animal Cemetery Casket discount company. We get it there quick or your money back!" LOL. I do agree with him on the type face and color choices though. -- Greg

07-02-2007, 12:06	#7 (permalink)
kwills Jog on..... Join Date: Aug 2006 Location: Warrington, UK Posts: 469	So what did you come up with ???

07-02-2007, 12:36	#9 (permalink)
John Good + Join Date: May 2005 Location: Tropical Networks Posts: 1,389	maybe I would use a good old tree __________________ Fonts are like cologne: A bad choice speaks louder than a good one. Justin Feinstein

17-02-2007, 22:40	#10 (permalink)
Stohkt Designer Join Date: Feb 2007 Location: Portland, OR, USA Posts: 19	lol

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