Old 23-01-2007, 09:18   #1 (permalink)
dwalker
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Logo redesign slagged off...

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Old 23-01-2007, 09:20   #2 (permalink)
finbarr
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they are bad yes. Hard to know where to start really. Cant say I like anything about any of them. Sorry if thats a bit harsh but...
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Old 23-01-2007, 09:25   #3 (permalink)
dwalker
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No problem, thanks good to hear before its too late ;-)
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Old 23-01-2007, 09:29   #4 (permalink)
Limbo
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They do nothing. say nothing, are typical and boring.

They could do with: reference, wit, slight of hand, subtlety, craft

They are missing: decent type, a decent colour scheme.

They don't need: drop shadows, gradients, and reflections.

But they are a starting point...
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Old 23-01-2007, 09:43   #5 (permalink)
dwalker
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Limbo,

Thanks for your thoughts
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Old 23-01-2007, 13:17   #6 (permalink)
SwishA
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yea the colors need to blend more, and it needs something that jumps out and catches the viewers eye
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Old 23-01-2007, 13:50   #7 (permalink)
dwalker
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Jump out! But more and more sites appear to softly blend the logo with the overall site design. Dont they?
I dont know, its just what I see.
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Old 23-01-2007, 13:52   #8 (permalink)
dwalker
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OK, I dont think the logos on the blue background do them any credit, they look better in situ on the proposed new layout:
http://www.seiretto.com/featuredsite...homepages.html
(you need to use your imagination a bit on the first one as the blue background is not yet correct)

What do you think?
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Old 23-01-2007, 14:24   #9 (permalink)
sub
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Wow, was that the design that won the competition?
Too dark, imo.
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Old 23-01-2007, 16:19   #10 (permalink)
rawkes
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Quote:
Originally Posted by dwalker

Your first logo (the one on the website) looks like you've just learnt how to use innershadow along with some bevel and emboss in photoshop.

Like Limbo said, they are a starting point but they lack that appeal that a logo should have.

Ask yourself this, why have you chosen that font, why have you chosen those 3 pixel arrows? If the answer has nothing to do with the company the logo is for, or even worse, you can't answer those questions... then you need to sit down and think of a new logo.

My advice is this: write down a list of all the things this company does, who they are offering their services too, why are they offering their services.. etc etc. That should help you gather some key words which will in turn help you think of a logo that will suit the website a lot better.

In the meantime, a cleaner font and a plain background will make your current logo more desirable and look less 'tacky'.

I hope I helped in some way.

Rob.
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Old 23-01-2007, 16:21   #11 (permalink)
rawkes
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Quote:
Originally Posted by sub
Wow, was that the design that won the competition?
Too dark, imo.

Slightly OT but is that a nipple in your avatar or are you just happy to see me?
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Old 23-01-2007, 16:37   #12 (permalink)
cocknose
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i would suggest picking up a book on Dynamic Arrows as well...
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Old 24-01-2007, 04:20   #13 (permalink)
dwalker
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Rob, Thanks for your comments, I have noted down your recommendations.

Now what page was I on in my Dynamic Arrows book....
Only joking - LOL...

I aint the designer!! But I have looked up what a "moving pointer" (Dynamic Arrow) is and I see your point cocknose, re: Shell, BT, etc.
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Old 24-01-2007, 05:01   #14 (permalink)
Maerk
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Because you tried getting design for free (practically) you got very unimpressive design by people just starting out (if that), as was inevitable...(I know I'm a broken record, but I'm just amazed that you're so surprised)

As others have said, they are overwhelmingly underwhelming in all ways...
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Old 24-01-2007, 05:39   #15 (permalink)
dwalker
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Hi Maerk,

Not so much surprised as unable to decide.

The design was never intended to be gotten for free! We have already paid for the layout and will pay for the logo when we find it...
The competition was run in hope of drawing out as many different ideas a possible and this in some respects has worked.

What you must remember, and all other designers here, is if you are an experienced designer and do it all the time you become accustomed to seeing/perceiving what looks right almost immediately, just like I could with any sloppy programming.
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Old 24-01-2007, 16:13   #16 (permalink)
Maerk
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No not for free, you intend to pay a small sum in dollars for something that would have cost you a solid chunk of pounds to be done by a professional. That being an entire website template, and a new logo identity and brand, which as you wanted it in illustrator/vector format you'd no doubt wish to use across the rest of your company...

And you got what you paid for designwork mostly not done by professionals, that won't stand the test of time unfortunately.

If you pay a realistic sum of money, do you really think designers (outside of these competitions) would only give you one single identity and force you to stick with it? There is a design process, and many variations and options are considered, and they would work with you to create something you liked...

Anyway best of luck doing it your way, but it seems a very slow way of getting some lacklustre designwork, but it is at least affordable.


edited to sound nicer, have had a rather foul day and was no excuse to vent, even if i'm not a fan of this design plan.
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Last edited by Maerk : 24-01-2007 at 18:23.
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Old 24-01-2007, 23:08   #17 (permalink)
Herr Kurm
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yeah, those suck

I am the master of the obvious
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