Web Design Forums

weldo · 02-08-2006, 11:29

what do we think ??

http://www.hotpoint.co.uk/macro/home.d2w/report

pgo · 02-08-2006, 11:33

I can dig it, but what did the old logo look like?

lukasarts · 02-08-2006, 11:38

I cant say I like the font all that much; however its a major improvement on the previous incarnation. Always hated that logo.

Old logo

Saw the ad for their new washing machine last night, looks rather spiffy.

sub · 02-08-2006, 11:43

I prefer the old one, had a nice retro look to it.
New one looks a tad web 2.0!

pgo · 02-08-2006, 11:56

Quote:

Originally Posted by subcircle

I prefer the old one, had a nice retro look to it.
New one looks a tad web 2.0!

Nah. Needs more gradients. And a reflection.

lou · 02-08-2006, 11:57

love the old one - dont like new one, looks unbalanced & needs more black space at bottom

oli · 02-08-2006, 12:08

Quote:

Originally Posted by lou

looks unbalanced

yep

I quite like the mark but not the font.

pedge · 02-08-2006, 12:14

Quote:

Originally Posted by lukasarts

Saw the ad for their new washing machine last night, looks rather spiffy.

The washing machine or the ad?

lukasarts · 02-08-2006, 12:23

Both actually... had clothes floating in ocean-style environment cgi-ed up to look like various sea beasties.

"At the start of the advert viewers are taken on a journey into the Aqualtis and a magical underwater world is revealed in the machine's drum. Camisoles become jellyfish, bras become clams and a duvet glides above the sea floor scene appearing as a manta ray."

It's better than it sounds, honest guv.

cam · 02-08-2006, 12:33

old one ...

stylin328 · 02-08-2006, 14:08

Better then the old one for sure.

rjdugan · 02-08-2006, 15:13

both have positive attributes... done fairly well. Did you try rounding the corners of the reversed version... continuing the treatment.

weldo · 03-08-2006, 04:55

Quote:

Originally Posted by rjdugan

both have positive attributes... done fairly well. Did you try rounding the corners of the reversed version... continuing the treatment.

... its not me that did it.... just noticed a change and wonder what we think ? I like the mark, but not sure about the font ...

If I'm totally honest - i thought it was Hoover that had changed the logo (like Luke A) -
that Hoover one is a true classic ... and can never be changed - on pain of death.

sub · 03-08-2006, 05:08

Now there's a good example of marketing a household name.
We've got a Dyson and the missus still calls it a Hoover!

funkyprem · 03-08-2006, 05:46

new logo is boggin'!

weldo · 03-08-2006, 06:04

Quote:

Originally Posted by subcircle

Now there's a good example of marketing a household name.
We've got a Dyson and the missus still calls it a Hoover!

Indeed.
The old 'hoover' habbit is hard to break ...
I'll never do any vacuum cleaning - I'll always do the hoovering ....

lukasarts · 03-08-2006, 06:17

Sticky back plastic anyone? Was years before I figured out what that was.

Mr Fred · 03-08-2006, 06:32

awful.

weldo · 03-08-2006, 07:01

Quote:

Originally Posted by lukasarts

Sticky back plastic anyone? Was years before I figured out what that was.

stickleback spastic ?

lukasarts · 03-08-2006, 07:37

That's the one.

02-08-2006, 11:29	#1 (permalink)
weldo now with added beard Join Date: Mar 2004 Location: Liverpool Posts: 5,174	New Hotpoint Logo what do we think ?? http://www.hotpoint.co.uk/macro/home.d2w/report __________________ fuck signatures

02-08-2006, 11:43	#4 (permalink)
sub Shitcasket™ Join Date: Jul 2005 Location: Brighton Posts: 3,566	I prefer the old one, had a nice retro look to it. New one looks a tad web 2.0! __________________ Freelance Brighton \| Design Agency Brighton \| Twitter \| Linkedin

02-08-2006, 12:33	#10 (permalink)
cam vague™ Join Date: Mar 2004 Location: Glasgow Posts: 5,120	old one ... __________________ Random goodness at The Blog™

03-08-2006, 05:08	#14 (permalink)
sub Shitcasket™ Join Date: Jul 2005 Location: Brighton Posts: 3,566	Now there's a good example of marketing a household name. We've got a Dyson and the missus still calls it a Hoover! __________________ Freelance Brighton \| Design Agency Brighton \| Twitter \| Linkedin

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02-08-2006, 11:33	#2 (permalink)
pgo i'm done, son Join Date: Jan 2005 Posts: 12,262	I can dig it, but what did the old logo look like?

02-08-2006, 11:38	#3 (permalink)
lukasarts Shiv. Join Date: Jul 2006 Location: Sunny Norfolk Posts: 1,068	I cant say I like the font all that much; however its a major improvement on the previous incarnation. Always hated that logo. Old logo Saw the ad for their new washing machine last night, looks rather spiffy.

02-08-2006, 11:57	#6 (permalink)
lou flaps Join Date: Feb 2006 Location: aberdeen Posts: 179	love the old one - dont like new one, looks unbalanced & needs more black space at bottom

02-08-2006, 12:23	#9 (permalink)
lukasarts Shiv. Join Date: Jul 2006 Location: Sunny Norfolk Posts: 1,068	Both actually... had clothes floating in ocean-style environment cgi-ed up to look like various sea beasties. "At the start of the advert viewers are taken on a journey into the Aqualtis and a magical underwater world is revealed in the machine's drum. Camisoles become jellyfish, bras become clams and a duvet glides above the sea floor scene appearing as a manta ray." It's better than it sounds, honest guv.

02-08-2006, 14:08	#11 (permalink)
stylin328 Senior Member Join Date: Jun 2006 Location: NYC Posts: 330	Better then the old one for sure.

02-08-2006, 15:13	#12 (permalink)
rjdugan Senior Member Join Date: Oct 2005 Location: chicago»wicker park Posts: 156	both have positive attributes... done fairly well. Did you try rounding the corners of the reversed version... continuing the treatment.

03-08-2006, 05:46	#15 (permalink)
funkyprem For all your goober needs Join Date: Dec 2004 Location: Coventry, UK Posts: 1,396	new logo is boggin'!

03-08-2006, 06:17	#17 (permalink)
lukasarts Shiv. Join Date: Jul 2006 Location: Sunny Norfolk Posts: 1,068	Sticky back plastic anyone? Was years before I figured out what that was.

03-08-2006, 06:32	#18 (permalink)
Mr Fred Magazines™ Join Date: Mar 2003 Location: Glasgow.. Posts: 11,263	awful.

03-08-2006, 07:37	#20 (permalink)
lukasarts Shiv. Join Date: Jul 2006 Location: Sunny Norfolk Posts: 1,068	That's the one.

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