I don't know who are the lousy designers in charge of that, but they picked a good concept and made horrible logos with it. Nike? with 2 green leaves instead of the swoosh? is that a joke? It's no more than a joke site to me.
Bruno, get a sense of humor. This is a poke at Web 2.0 companies. More specifically, about how a lot of them use the same effects in their logos (bright colors, gradients, reflections, glass shines, etc.).