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cattleBrander · 01-07-2006, 16:45

I'm looking for General Electric's NEW corporate identity guidelines...I can only find the old guidelines (when they used fonts New Baskerville & Univers).

When GE re-did their brand, they had the BrandCentral website open and un-password protected for several months. I was wondering if any of y'all were able to download a copy of it before they closed it off.

I'm not looking to rip-off their brand, nor am I looking for a copy of GE Inspira - I just want their brand guidelines.

Thanks!

cattleBrander · 01-07-2006, 16:45

PS - I put my thread in this forum since it seems like its the most read.

Mr Fred · 01-07-2006, 16:52

what are you on about?

mike_m · 01-07-2006, 19:40

have a look halfway down:

http://www.designerstalk.com/corpid/

cattleBrander · 02-07-2006, 11:18

I already had all of those - if you look they are all of the documents from the brand that was designed by Landor in 1986 (Red Laser Line Brand).

The new one is by Wolff Olins and features more visual "white space" and a new font (GE Inspira)...

01-07-2006, 16:45	#1 (permalink)
cattleBrander Registered User Join Date: Jul 2006 Posts: 5	General Electric Brand Guidelines I'm looking for General Electric's NEW corporate identity guidelines...I can only find the old guidelines (when they used fonts New Baskerville & Univers). When GE re-did their brand, they had the BrandCentral website open and un-password protected for several months. I was wondering if any of y'all were able to download a copy of it before they closed it off. I'm not looking to rip-off their brand, nor am I looking for a copy of GE Inspira - I just want their brand guidelines. Thanks!

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01-07-2006, 16:45	#2 (permalink)
cattleBrander Registered User Join Date: Jul 2006 Posts: 5	PS - I put my thread in this forum since it seems like its the most read.

01-07-2006, 16:52	#3 (permalink)
Mr Fred Magazines™ Join Date: Mar 2003 Location: Glasgow.. Posts: 11,275	what are you on about?

01-07-2006, 19:40	#4 (permalink)
mike_m Work faster microphone .. Join Date: Feb 2003 Location: Cambridge, UK Posts: 1,706	have a look halfway down: http://www.designerstalk.com/corpid/

02-07-2006, 11:18	#5 (permalink)
cattleBrander Registered User Join Date: Jul 2006 Posts: 5	I already had all of those - if you look they are all of the documents from the brand that was designed by Landor in 1986 (Red Laser Line Brand). The new one is by Wolff Olins and features more visual "white space" and a new font (GE Inspira)...

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