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Mr Fred · 23-03-2006, 04:53

hmm

http://www.cidoc.net/002339.html

Stickman · 23-03-2006, 04:57

Oh dear.

smallbeer · 23-03-2006, 04:59

I think I saw that in showcase.

oli · 23-03-2006, 04:59

Mr Fred · 23-03-2006, 05:02

spotted.

datahound · 23-03-2006, 05:15

that is crap.

change for changes sake, too much of that in this world.

it just looks awful.

gray · 23-03-2006, 05:50

cam · 23-03-2006, 06:14

that's what I initially thought of too, gray.

horrible redesign

sub · 23-03-2006, 06:38

The rebrand is so bad on so many levels.
I'd normally wait to see it in context along-side the full brand ident before making a decision on a logo that I do/don't like, but it just looks like a steaming pile of doo-daa.

Quote:

Volvo hopes to appeal to a younger and broader audience.

Going for the pink-pound perchance?

stickmus · 23-03-2006, 09:08

Certainly not going for female drivers using the gender symbol for males...

dorian · 24-03-2006, 05:40

...and volvo is supposed to mean "I roll" in latin.

mike_m · 24-03-2006, 06:37

They could always bring out a sister brand for cars targeted at women, and just change the symbol accordingly:

Vulvo

oli · 24-03-2006, 06:52

haha boom tish!

dorian · 24-03-2006, 08:17

23-03-2006, 04:53	#1 (permalink)
Mr Fred Magazines™ Join Date: Mar 2003 Location: Glasgow.. Posts: 11,359	Volvo Brand hmm http://www.cidoc.net/002339.html

24-03-2006, 05:40	#11 (permalink)
dorian i do lines Join Date: Mar 2003 Location: Poland/Denmark Posts: 3,093	...and volvo is supposed to mean "I roll" in latin. __________________ ...

24-03-2006, 06:37	#12 (permalink)
mike_m Work faster microphone .. Join Date: Feb 2003 Location: Cambridge, UK Posts: 1,709	They could always bring out a sister brand for cars targeted at women, and just change the symbol accordingly: Vulvo __________________

24-03-2006, 08:17	#14 (permalink)
dorian i do lines Join Date: Mar 2003 Location: Poland/Denmark Posts: 3,093	__________________ ...

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23-03-2006, 04:57	#2 (permalink)
Stickman Dr. Lucien Sanchez Join Date: Mar 2003 Location: UK Posts: 5,527	Oh dear.

23-03-2006, 04:59	#3 (permalink)
smallbeer I Ain't Losing Any Sleep™ Join Date: Apr 2003 Posts: 5,200	I think I saw that in showcase.

23-03-2006, 04:59	#4 (permalink)
oli I Call Shenanigans™ Join Date: Feb 2003 Location: Manchester, England. Posts: 9,749

23-03-2006, 05:02	#5 (permalink)
Mr Fred Magazines™ Join Date: Mar 2003 Location: Glasgow.. Posts: 11,359	spotted.

23-03-2006, 05:15	#6 (permalink)
datahound Spare Parts Join Date: Jan 2005 Location: Bracknell Forest Posts: 5,002	that is crap. change for changes sake, too much of that in this world. it just looks awful.

23-03-2006, 05:50	#7 (permalink)
gray i still want paying Join Date: Oct 2003 Location: newcastle, uk Posts: 4,713

23-03-2006, 06:14	#8 (permalink)
cam vague™ Join Date: Mar 2004 Location: Glasgow Posts: 5,513	that's what I initially thought of too, gray. horrible redesign

23-03-2006, 09:08	#10 (permalink)
stickmus hmmm... Join Date: Jan 2004 Location: Yorkuk Posts: 2,127	Certainly not going for female drivers using the gender symbol for males...

24-03-2006, 06:52	#13 (permalink)
oli I Call Shenanigans™ Join Date: Feb 2003 Location: Manchester, England. Posts: 9,749	haha boom tish!

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