Old 15-02-2006, 07:56   #1 (permalink)
oli
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Walkers Redesign

What do we think of this then ?
Not keen on the logo typeface at all.

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Old 15-02-2006, 08:04   #2 (permalink)
finbarr
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noticed it at the weekend when I bought a multipack... looks like something from the 50s
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Old 15-02-2006, 08:11   #3 (permalink)
Mr Fred
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looks fat and american.
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Old 15-02-2006, 08:11   #4 (permalink)
datahound
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I think they would be better spending their money on a Keep Britain Tidy campaign.

Muppets throw them down everywhere.

Surely they could do an amusing 'take your litter home' advert with old jug ears?

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Old 15-02-2006, 08:17   #5 (permalink)
oli
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They're probably glad people litter, branding innit
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Old 15-02-2006, 08:18   #6 (permalink)
datahound
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Yes it will be a refreshing change to see the new rebranded litter.
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Old 15-02-2006, 09:09   #7 (permalink)
stevo
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looks fucking disgusting
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Old 15-02-2006, 09:31   #8 (permalink)
Narate
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I like it. Not keen on the 'ready salted' type though.
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Old 15-02-2006, 09:36   #9 (permalink)
Limbo
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Quote:
Originally Posted by stevo
looks fucking disgusting

Don't hold back

Agreed.
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Old 15-02-2006, 12:58   #10 (permalink)
sean_r
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Don't like it. Is it just me, or at first glance does it now read 'WANKER"?
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Old 15-02-2006, 17:24   #11 (permalink)
pat
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It's all rough.
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Old 15-02-2006, 17:29   #12 (permalink)
gray
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ah well, least they didnt spend that much on doing it
http://www.thepublican.com/cgi-bin/i... 0%25B%20%25Y
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Old 15-02-2006, 17:40   #13 (permalink)
pgo
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Quote:
Originally Posted by Mr Mik
looks fat and american.
Certainly does...



EDIT: Nevermind. They appear to be owned by Pepsico, who, I believe owns Lay's as well. That would explain that.

But still...why can't they have their own brand?
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Old 16-02-2006, 04:14   #14 (permalink)
d*d
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Not much of a rebrand is it, changing the font - it's a bit more in your face (probably why it looks american) and i suppose they were tied by making it not appear to different so plebs in supermarkets who can't read don't go 'where are the walkers crips and making them stand out a bit more.

A bit crap but it's what i'd expect.
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Old 16-02-2006, 04:14   #15 (permalink)
d*d
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Not much of a rebrand is it, changing the font - it's a bit more in your face (probably why it looks american) and i suppose they were tied by making it not appear to different so plebs in supermarkets who can't read don't go 'where are the walkers crips and making them stand out a bit more.

A bit crap but it's what i'd expect.
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Old 16-02-2006, 04:25   #16 (permalink)
oli
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You can say that again!
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Old 16-02-2006, 05:05   #17 (permalink)
cocknose
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i like it.... RETRO!!!
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Old 16-02-2006, 06:21   #18 (permalink)
rightclick
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Looks like it's being aimed at kids. Make them grow fat and useless. Not impressed.
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