Web Design Forums

paulanthony · 06-12-2005, 15:42

When advertising a product for a company where should a company logo go on an advert / brochure?

andrewparker · 06-12-2005, 16:38

Possibly the stupidest question anyone has ever asked...

datahound · 06-12-2005, 18:53

center

paulanthony · 07-12-2005, 03:55

I ask because a branding clinic I attented revealed that when a company does an advert (in a mag or whereever) the strapline should always come first followed by the product and finally by the company logo at the bottom right, so that the order that an ad is read finishes with a reinforcement of the corporate identity.

I just wanted to gauge opinions. too much to ask obviously.

emil · 07-12-2005, 04:11

If I can remember well, the eye tends to move on a Z path when skimming a page or studying a picture/painting (because of our left-to-right reading habits), with the point of focus being the begining and the ending of the path, so it makes sense to put anything you want to be remebered in the top left and bottom right corner. I usually place the logo in the right bottom corner, but that's not always a rule.

gray · 07-12-2005, 06:24

it obviously depends on the brand guidlelines and design of the brochure rather than some rule of thumb

emil · 07-12-2005, 07:04

That too

andrewparker · 07-12-2005, 07:25

Quote:

Originally Posted by gray

it obviously depends on the brand guidlelines and design of the brochure rather than some rule of thumb

briljant oranje · 07-12-2005, 17:58

semiotics

velizio · 07-02-2006, 11:02

To be honest the position of the logo depends completely upon where the other elements of the brochure, advertisement or poster are placed. For example; You wouldn't have a logo in the middle of an A2 page with the products pictures around the outside with descriptive text. It wouldn't look very well thought out or flow well enough to draw people in.

Just an opinion.

View Poll Results: Logo position
Top left	9	60.00%
Bottom left	0	0%
Top right	2	13.33%
Bottom right	4	26.67%
Voters: 15. You may not vote on this poll

06-12-2005, 15:42	#1 (permalink)
paulanthony mingin dawg baitch Join Date: Apr 2004 Location: Belfast Posts: 1,035	logo position When advertising a product for a company where should a company logo go on an advert / brochure? __________________ Web design Ireland

06-12-2005, 16:38	#2 (permalink)
andrewparker Senior Member Join Date: Feb 2003 Location: Manchester Posts: 980	Possibly the stupidest question anyone has ever asked... __________________ Andrew Parker --------------------- (Apple PowerBook G4 1.67GHz / 1Gb RAM / OS X / Safari )

07-12-2005, 03:55	#4 (permalink)
paulanthony mingin dawg baitch Join Date: Apr 2004 Location: Belfast Posts: 1,035	I ask because a branding clinic I attented revealed that when a company does an advert (in a mag or whereever) the strapline should always come first followed by the product and finally by the company logo at the bottom right, so that the order that an ad is read finishes with a reinforcement of the corporate identity. I just wanted to gauge opinions. too much to ask obviously. __________________ Web design Ireland

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06-12-2005, 18:53	#3 (permalink)
datahound Spare Parts Join Date: Jan 2005 Location: Bracknell Forest Posts: 4,972	center

07-12-2005, 04:11	#5 (permalink)
emil dt immigrant Join Date: Nov 2004 Location: Bucharest - Romania Posts: 7,012	If I can remember well, the eye tends to move on a Z path when skimming a page or studying a picture/painting (because of our left-to-right reading habits), with the point of focus being the begining and the ending of the path, so it makes sense to put anything you want to be remebered in the top left and bottom right corner. I usually place the logo in the right bottom corner, but that's not always a rule.

07-12-2005, 06:24	#6 (permalink)
gray i still want paying Join Date: Oct 2003 Location: newcastle, uk Posts: 4,713	it obviously depends on the brand guidlelines and design of the brochure rather than some rule of thumb

07-12-2005, 07:04	#7 (permalink)
emil dt immigrant Join Date: Nov 2004 Location: Bucharest - Romania Posts: 7,012	That too

07-12-2005, 17:58	#9 (permalink)
briljant oranje Keep it foolish yeah? Join Date: Mar 2005 Location: Not Leeds Posts: 578	semiotics

07-02-2006, 11:02	#10 (permalink)
velizio Motivated Join Date: Feb 2006 Location: Leeds, UK Posts: 70	To be honest the position of the logo depends completely upon where the other elements of the brochure, advertisement or poster are placed. For example; You wouldn't have a logo in the middle of an A2 page with the products pictures around the outside with descriptive text. It wouldn't look very well thought out or flow well enough to draw people in. Just an opinion.

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