[tanned & sunny]

Hi guys,
I was wondering if anyone knew anything about google maps?

My boss registered with google maps about 2 months ago, and he went in at third in the list of a search in my area. (very good)

I registered my own site yesterday and its only on page 3 of the 'more results' section.

Does anyone know how this is ordered? Is it first come first serve? or is it done on proximity to the search?? optimisation???

There are people that aren't even in my city higher than me?! How can this be?

If even the slightest ray of light could be shed on this is would be very much appreciated.

Thanks
Tanned & Sunny