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Soup Of The Day · 15-04-2008, 12:37

I would love to jump around in this much soapy foam

Advertising: Sony "Foam City" Ad Turns Miami Into World's Biggest Bubble Bath

Dusteh · 15-04-2008, 13:59

is that quantum foam?

Hunch · 15-04-2008, 22:04

This campaign is getting tired. The Bravia ads weren't bad, but this one just makes me think 'big deal... another Sony, let's release something into a street" ad. I felt the Bravia campaign really helped cement the brand as an aspirational product. This one doesn't make me want to buy a Sony camera in any shape or form.

illvibe · 15-04-2008, 22:15

Quote:

Originally Posted by Hunch

This one doesn't make me want to buy a Sony camera in any shape or form.

I concur.

JonoMarshall · 16-04-2008, 04:22

It's sustaining the brand though and keeping Sony as "high brow", if you cast your mind back they were seen as over-priced and under-specced not so long ago.

Also the reach of these ads post-launch is quite astonishing... the general public love them?!

We all know it's not about buying the product anymore, the campaign's still a success IMO... they should perhaps move the concept on a little now though, I agree with that.

Hunch · 16-04-2008, 07:09

I think though that people will watch this one largely because of the Bravia campaign - not because it's any good in its own right. If they continue to release fairly dull, mediocre ads, they'll simply wear out the goodwill they'd previously built up. And then the reach will disappear. Impressing people people the first time, with a big budget ad is fairly easy. With each successive iteration it gets harder and harder.

atilladenis · 16-04-2008, 08:50

I would love to know what the budget for a shoot like this would be..

designneverdies · 16-04-2008, 08:58

a couple of bottles of matey, a king size bed sheet and getting the public to photograph and film it for you, total cost about £27.36

herkalees · 16-04-2008, 09:42

Tell me why I should buy your cameras.

That would be a good ad.

n21design · 30-04-2008, 15:29

my only question was...where were the girls in bikinis getting chased around by naked adolescent boys? bah sony is no fun

RussellBishop · 03-05-2008, 14:38

Quote:

Originally Posted by JonoMarshall

It's sustaining the brand though and keeping Sony as "high brow", if you cast your mind back they were seen as over-priced and under-specced not so long ago.

Also the reach of these ads post-launch is quite astonishing... the general public love them?!

We all know it's not about buying the product anymore, the campaign's still a success IMO... they should perhaps move the concept on a little now though, I agree with that.

Well said, totally in agreement with you. Had me in "omg" mode for the duration, wanting to be there. Although, as stated, it doesn't make me want to buy the product, it's kept my awareness of it.

RaelRode · 03-05-2008, 14:44

This has just been on ITV...I'm liking the advert, as I always do. I am so buying a sony camera. :P

15-04-2008, 12:37	#1 (permalink)
Soup Of The Day Non Stop Pop Join Date: Dec 2007 Location: Winnipeg, Canada Posts: 137	new Sony "foam" ad turns Miami into bubble bath I would love to jump around in this much soapy foam Advertising: Sony "Foam City" Ad Turns Miami Into World's Biggest Bubble Bath

15-04-2008, 13:59	#2 (permalink)
Dusteh Sir digby chicken caesar Join Date: Sep 2004 Posts: 3,594	is that quantum foam? __________________ unconsolidated isoparms

16-04-2008, 04:22	#5 (permalink)
JonoMarshall Day-Glo Jazz Monkey Join Date: Mar 2007 Location: Shoreditch, London Posts: 811	It's sustaining the brand though and keeping Sony as "high brow", if you cast your mind back they were seen as over-priced and under-specced not so long ago. Also the reach of these ads post-launch is quite astonishing... the general public love them?! We all know it's not about buying the product anymore, the campaign's still a success IMO... they should perhaps move the concept on a little now though, I agree with that. __________________ Jon Marshall - Graphic Design

16-04-2008, 08:58	#8 (permalink)
designneverdies cheap student labour Join Date: May 2007 Location: Aberdeen, Scotland Posts: 957	a couple of bottles of matey, a king size bed sheet and getting the public to photograph and film it for you, total cost about £27.36 __________________ If your colours are starting to run, let them all run, run away from you. Flux - Bloc Party Design Never Dies

16-04-2008, 09:42	#9 (permalink)
herkalees Semantics, yay. Join Date: Nov 2005 Location: Salem, Massachusetts Posts: 1,036	Tell me why I should buy your cameras. That would be a good ad. __________________ Writing on markup, CSS, and other web geekery Professional, accessible, and search engine friendly web site development by Boston Web Studio

15-04-2008, 22:04	#3 (permalink)
Hunch Grumpy old man Join Date: Oct 2007 Location: North Japan Posts: 1,128	This campaign is getting tired. The Bravia ads weren't bad, but this one just makes me think 'big deal... another Sony, let's release something into a street" ad. I felt the Bravia campaign really helped cement the brand as an aspirational product. This one doesn't make me want to buy a Sony camera in any shape or form.

16-04-2008, 07:09	#6 (permalink)
Hunch Grumpy old man Join Date: Oct 2007 Location: North Japan Posts: 1,128	I think though that people will watch this one largely because of the Bravia campaign - not because it's any good in its own right. If they continue to release fairly dull, mediocre ads, they'll simply wear out the goodwill they'd previously built up. And then the reach will disappear. Impressing people people the first time, with a big budget ad is fairly easy. With each successive iteration it gets harder and harder.

16-04-2008, 08:50	#7 (permalink)
atilladenis Registered User Join Date: Apr 2008 Posts: 29	I would love to know what the budget for a shoot like this would be..

30-04-2008, 15:29	#10 (permalink)
n21design WebGrapher 4 Life Join Date: Jun 2007 Location: Lima, Peru Posts: 44	my only question was...where were the girls in bikinis getting chased around by naked adolescent boys? bah sony is no fun

03-05-2008, 14:44	#12 (permalink)
RaelRode Designers are strange :) Join Date: Jan 2007 Location: Shrewsbury, UK Posts: 1,559	This has just been on ITV...I'm liking the advert, as I always do. I am so buying a sony camera. :P __________________ If it works, it's valid.

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