[Benjamin]

This idea is so simple yet brilliant..Love it!

[Do Gooder]

tasty

[luxbrand]

Cool.

But "Low budget" ??? Looks like an expensive solution to me.

[yugu]

Cool.

[toshow]

very good!I love you Designers !

[Maerk]

Originally Posted by luxbrand

Cool.

But "Low budget" ??? Looks like an expensive solution to me.

Low budget for a "publicity piece", expensive as a business card no doubt.

[seen.to]

Not liking this at all.

1. Seems overly and perhaps instantly disposable - do you want that in a business card?

2. Messy once the details are are revealed.

3. Revealing the contact details breaks the heart. Would you want to hire a couple's therapist that breaks hearts?

[Maerk]

Gets attention, as they say its more a publicity piece than a business card. But yes breaking the heart does seem a bit of a misfire.

Although it does function as a business card when that strip is ripped off entirely.

[steveb]

Strikes me as a bit corny and the result is untidy. But the idea might work with the right materials.

[Do Gooder]

as a calling card. i think it will work a treat.

[Benjamin]

Originally Posted by seen.to

Not liking this at all.

3. Revealing the contact details breaks the heart. Would you want to hire a couple's therapist that breaks hearts?

Well, once the heart is "broken" you see the contact info, if the heart is not broken, no contact info is shown = no need to call the therapist... I think it makes sense...

[luxbrand]

Originally Posted by Benjamin

Well, once the heart is "broken" you see the contact info, if the heart is not broken, no contact info is shown = no need to call the therapist... I think it makes sense...

Might have worked better had they left the strip part white looking like a broken heart and when pulled off reveals the red section of the heart joining it together. Contact details could be knocked out of the red part of course.

[Benjamin]

Originally Posted by luxbrand

Might have worked better had they left the strip part white looking like a broken heart and when pulled off reveals the red section of the heart joining it together. Contact details could be knocked out of the red part of course.

Then the "rip" part will no longer be as funny or functional? It is interesting because you get to rip the heart.. I can see how it would be obvious to in some way illustrate that she fixes the problems, by revealing a fixed heart... but personally I think this is a really good idea and execution, it is simple but striking enough to remember.

[Do Gooder]

i think you are all thinking about it too much!

[Mitch]

Maybe a simple a die cut that opened the heart would have been more apt.

I too agree that it has neg connotations for the business. Just a gimmick that doesn't hit the nail on the head.

[chaos.dave]

Originally Posted by seen.to

3. Revealing the contact details breaks the heart. Would you want to hire a couple's therapist that breaks hearts?

Pretty much what I was thinking to be honest with you. Nice concept, but kind of contradicts it's intended message.

[tanned & sunny]

I think its pretty much perfect as a concept, teh heart could be a bit nicer but apart from that i like it.

The thing i like most it that the person who designed it actually took a step back from their desk and thought 'just cause its a business card doesn't mean it can't be interactive and exciting' too many people think of business cards as just business cards... if you get what i mean.

[f-thom]

Considering that people would usually keep the business card for future reference I wouldn't want a semi destroyed card sitting on my desk!!! But the concept is kida cool...

[blacksmoke]

What a shit idea.... an evil scheme *.*

[simnor]

I love it when people come up with original designs. Would cost way to much though.