[SMC Studio]

i am making a logo for a friend. Company is ORBIN & Co.

the company is deals with financial advisory.

What do you guys think?

[Coops]

S'okay. Seen a lot worse, but won't set the work alight. Kerning could use some loving care though?

[SMC Studio]

i cant get too crazy with design because its not practical for financial advisory.

also have,

[d*d]

looks like you've stretched the font, also I'd look at the spacing/kerning and the position of the ampersand it's not sitting comfortably in the box for me

[SMC Studio]

i was thinking about lining it up with the end of the Y to make it boxed out. will give that a shot and post it up

[SMC Studio]

tightened up the kerning.

[d*d]

Still unsure about the ampersand it's on it's own, also the text feels too close to the edge - but that may be just me, I'd look at a couple of other variations instead of focusing on this one

[SMC Studio]

Originally Posted by d*d

Still unsure about the ampersand it's on it's own, also the text feels too close to the edge - but that may be just me, I'd look at a couple of other variations instead of focusing on this one

thanks d*d! ill try a few variations

[SMC Studio]

the client seemed to take a liking to this design tho

[Coops]

That font wasn't stretched - it's just a crap extended font. I actually think you're going backwards mate - the first one is the best, though not amazing. Don't worry about choosing a 'crazy' font or wacky design. Have you tried a serif? Or at least try a serif ampersand with a simple sans serif font. Also, I think I prefer 'Orbin & Co.' to Orbin & Company. It's shorter and you could have it on one line... Try upper and lower, rather than all upper case. It's shouting at the moment.

[SMC Studio]

Originally Posted by Coops

That font wasn't stretched - it's just a crap extended font. I actually think you're going backwards mate - the first one is the best, though not amazing. Don't worry about choosing a 'crazy' font or wacky design. Have you tried a serif? Or at least try a serif ampersand with a simple sans serif font. Also, I think I prefer 'Orbin & Co.' to Orbin & Company. It's shorter and you could have it on one line... Try upper and lower, rather than all upper case. It's shouting at the moment.

i have not tried a serif ampersand. thats actually a good suggestion, i didnt even think to mix a serif and san-serif. maybe the combination will be good.

[steveb]

Agree. The first version is the best of this lot. Futura is respectable enough to be used for a serious financial company. If you can shift the R in Orbin leftwards just a tad, it'll be fine.

If you want to get artistic with the ampersand, try using something really ornate and curly - the font will be a good contrast with it.

[SMC Studio]

Originally Posted by steveb

Agree. The first version is the best of this lot. Futura is respectable enough to be used for a serious financial company. If you can shift the R in Orbin leftwards just a tad, it'll be fine.

If you want to get artistic with the ampersand, try using something really ornate and curly - the font will be a good contrast with it.

i had suggested that to the client. my supervisor was against it. (shes not a designer) i wanted to make the ampersand something memorable so its just not another run of the mill logo.

[SMC Studio]

i like the contrast of the san/serif fonts.

[Coops]

Getting there...

Edit: This is loads better. Develop some variations on this theme and you're onto a winner, my young jedi.

[SMC Studio]

Coops

do you have any font suggestions?

[Coops]

Loads of serif fonts have some lovely ampersands, particularly the italic versions. Try Goudy italic, or even Minion italic (bit weird, but could work if applied with finesse). American Typewriter's pretty nice as well. As far as your sans serif goes, I don't mind the Futura. Could try Avant Garde or something as well though...

[SMC Studio]

Originally Posted by Coops

Loads of serif fonts have some lovely ampersands, particularly the italic versions. Try Goudy italic, or even Minion italic (bit weird, but could work if applied with finesse). American Typewriter's pretty nice as well. As far as your sans serif goes, I don't mind the Futura. Could try Avant Garde or something as well though...

thanks!