Old 18-06-2007, 21:20   #1 (permalink)
jumbojim
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Metallic on packaging

Hi,

Was just wondering if anyone knows what process is used to create the metallic effect that one sees on some types of packaging. I'm thinking of the likes of certain brands of toothpaste boxes and painkiller boxes. There is a silver metallic used that you can nearly see yourself in, which leads me to believe it's not an ink? Is this foil stamping? Specialist paper? special coating? Is it crazy expensive? Any printer recommendations? How difficult is this to setup at design stage?

Any help at all would be much appreciated.

Thanks in advance.
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Old 18-06-2007, 21:35   #2 (permalink)
Snowshiro
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Location: Sapporo, Japan
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Yes, it's foil stamping. Since I'm guessing this might relate to your other thread, if it's combined with an emboss (as some are) it's called a 'registered emboss' or 'combo emboss'.

To answer the query you put in the other thread, most of the time, you need to provide black and white line-art. I'm assuming it's a single-level registered emboss/deboss (corresponding exactly with an image or foil). If not, it's called a 'blind' emboss/deboss (where only the paper itself is raised/lowered). This can be a lovely effect if it's used well.

Your printer should be able to advise you much better though, and recommend paper selection etc.
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