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Old 06-03-2010, 11:56   #1 (permalink)
Scopestyle
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Louis Vuitton Sues Hyundai Over Super Bowl Commercial

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The suit is over a commercial Hyundai broadcast on Feb. 7 to a record 106 million people watching the New Orleans Saints defeat the Indianapolis Colts in the Super Bowl. In a commercial entitled “Luxury,” Hyundai featured a group of men playing basketball with a dark brown ball covered in a pattern of initials that resembled Louis Vuitton’s trademark, according to the complaint.



I know Luis Vuitton has a zero tolerance policy when it comes to trademark infringement, but is this particular case really worth having a lawsuit over?
I don't see any damage done apart from an unwanted association with a basketball.
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Old 06-03-2010, 12:37   #2 (permalink)
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There is a tiny similarity, but lawsuits these days seem to be nothing to do with actually seeking compensation for damages done, instead just being frivolous attempts to weasel money out of situations with the most tenuous connection between two things.


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Old 06-03-2010, 12:51   #3 (permalink)
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That's how Americans say Hyundai?
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Old 06-03-2010, 13:43   #4 (permalink)
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What an awful advert, usually I hate it when people sue over stupid things, but they deserve it for making such tripe.

How is Hyundai luxury? They are cheap pieces of shit that fall to bits faster than a Chinese motorcycle.
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Old 06-03-2010, 13:45   #5 (permalink)
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Quote:
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That's how Americans say Hyundai?

That's what I was thinking.
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Old 06-03-2010, 14:17   #6 (permalink)
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Rhymes with Sunday! Hahahaha!

We say it ['hjun-dai]. Rhymes with "soon die".
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Old 06-03-2010, 14:21   #7 (permalink)
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I say high-un-die
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Old 06-03-2010, 14:33   #8 (permalink)
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Same here Steve, they even say it like that in the ads.
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Old 06-03-2010, 14:42   #9 (permalink)
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Well, of course. Finnish and Czech are just about the only sensibly written languages in Europe which is why we can pronounce names phonetically. The way they're intended to be said.

If it were High Un Die, it would be written Haiundai and you'd fuck up that pronunciation too. Hay One Day? Heiwandei.

Hyundai means modern(ity).
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Old 06-03-2010, 14:45   #10 (permalink)
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That's where the list of sensible things about the Czech language ends, though.
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Old 06-03-2010, 14:53   #11 (permalink)
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Ha! It always amazes me that a language can be so extremely difficult to pronounce! But Czech has a lovely rhythm and is the only Slavic language with long and short vowels (like Finnish) and that makes it very good for song lyrics.
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Old 06-03-2010, 14:57   #12 (permalink)
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Is it the only one? What about Slovak? I suppose you're right about the lyrics... too bad Czech music is shit...
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Old 06-03-2010, 15:01   #13 (permalink)
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Oh, yeah, Slovak too. Their tragedy is not having Ř.

Funny how back in the late 60s-late 70s Hungary had a fantastic rock music scene but neighbouring CSSR stuck with ballads and stuff. Some of that was beautiful, to be sure. It was all politically controlled, naturally.
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Old 06-03-2010, 15:04   #14 (permalink)
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That is indeed how they say Hyundai over here. I still say High-un-die since that is, in my head, how it's supposed to be said.

In similar 'news' I drive a BMW which, in England, I would call a BM. Over here if I say that they think that I'm referring to a bowel movement.
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Old 06-03-2010, 15:06   #15 (permalink)
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^ Zappa was also hugely influential in Czechoslovakia in the 70's of course. His records were smuggled into the country via underground networks. Its an amazing story.
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Old 06-03-2010, 15:07   #16 (permalink)
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Yeah, that is interesting. Most of the music from those times were just stolen tunes from the west, sometimes with ridiculous and completely different lyrics. But the braindead population didn't really care. What pisses me off is that those songs still play in the radios.
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Old 06-03-2010, 15:09   #17 (permalink)
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Quote:
Originally Posted by Timus
^ Zappa was also hugely influential in Czechoslovakia in the 70's of course. His records were smuggled into the country via underground networks. Its an amazing story.

That is true. It wasn't just Zappa though, it was everything from Beatles to Led Zeppelin, and if you were the lucky one to have one of those records, you were basically the most popular person in your school.
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Old 06-03-2010, 15:14   #18 (permalink)
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Quote:
Originally Posted by ben.
That is true. It wasn't just Zappa though, it was everything from Beatles to Led Zeppelin, and if you were the lucky one to have one of those records, you were basically the most popular person in your school.


True, though of course Zappa was the real darling of the underground and is often credited as a direct influence in the inception of The Plastic People of the Universe (which is in itself an amazing story).
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Old 06-03-2010, 15:26   #19 (permalink)
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Yeah. I strongly recommend the movie Pelisky, It's the best movie my country has produced in decades, and it very nicely captures the melancholy of the communist times. It is also genuinely funny.
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Old 06-03-2010, 15:47   #20 (permalink)
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Quote:
Originally Posted by ben.
Yeah. I strongly recommend the movie Pelisky, It's the best movie my country has produced in decades, and it very nicely captures the melancholy of the communist times. It is also genuinely funny.

I will. It sounds like my kind of thing. I was in Prague shortly before, and shortly after, the velvet revolution and even in those couple of years the changes were obvious. I used to work with a guy who was there in 68 and had some interesting stories of escaping over the border in the back of a truck.
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