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04-06-2007, 08:39
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#7 (permalink) |
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Senior Member
Join Date: Sep 2005
Location: London
Posts: 1,092
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Ah fuck it. I like it. It's got some balls. Doing somthing around the thames, etc, would have been so expected. When I saw that I was like... what the fuck?!! I'm gonna hold judgment before I see what else is around this brand, this logo is probably only scratching the serfice of the concept |
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04-06-2007, 09:02
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#9 (permalink) |
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Senior Member
Join Date: Sep 2005
Location: London
Posts: 1,092
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That will look ace on a white tee. Colour choice does seem strange though, seems as if they've just gone for a bold colour just for the fuck of it. Aren't the shapes dynamic enough, does it need to be pink aswel? |
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04-06-2007, 09:29
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#13 (permalink) |
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Contains nuts
Join Date: Aug 2005
Location: Järvenpää, Finland
Posts: 9,926
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It's a sad day for British graphic design and the last remaining tatters of its reputation - and for everyone who sees this scribble. My free fonts www.utfi.net
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04-06-2007, 09:49
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#16 (permalink) |
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Contains nuts
Join Date: Aug 2005
Location: Järvenpää, Finland
Posts: 9,926
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Good one, Liam! My free fonts www.utfi.net
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04-06-2007, 09:52
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#17 (permalink) |
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Senior Member
Join Date: Sep 2005
Location: London
Posts: 1,092
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Nah I disagree with the lot of you. This logo is going to go down in history, weather it's good or bollocks doesn't matter. Considering Olympics need to capture the minds of the yoof and rescue us fatties from Americanisation, only time will tell. What's important is the big hary testiclays the Olympic commitie have had in chosing this logo, would have been so easy for them to go for a dry and dull/expected logo. I like the shape, but the type london is written in is quite bollocks. It's always dificult to judge a logo in isolation, as I said earlier, it will be interesting to see around it, in terms of how it could be used across graphic language, animated, signage... |
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04-06-2007, 09:56
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#18 (permalink) |
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Senior Member
Join Date: Mar 2007
Location: Oxford
Posts: 426
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oh its just something I threw together, didnt take long  I thought the olympics was meant to inspire people, this is awful and an awful image to associate with London. Please can somebody change my username?
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04-06-2007, 10:43
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#20 (permalink) |
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goober :-)
Join Date: Dec 2006
Location: Birmingham, UK
Posts: 532
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I actually find it difficult to believe that the IOC approved this... It doesnt show the different colours of the 5 rings - And they are coloured for a reason. This has lost a lot of the message of the olympic rings just like that... The colours they have chosen for the blocks dont even correspond to the olympic colours... I just dont get it. And how this is supposed to appeal to the "internet generation" i have no idea... We're all members of that generation, and we (well, most of us), don't like it. To me this says nothing about being dynamic and active, even in motion (and that fact of it supposedly always being in motion brings up problems as well... it needs to print well... which it blatantly doesnt)... It doesnt make me think of london, or even the UK... It makes me think of magenta blocks, hasily placed and rotated over some yellow blocks. The "London" typography is disgraceful, too... Methinks some agency somewhere is laughing at the £400,000 they got paid for this... Looks to me like they got to the day before the deadline and went "shit! We were meant to do that thing for the Olympics... Oh... That will have to do". Shame. My signature sucks.
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